Our Story

We’re RockOrange. We’re a company built on loyalty. Loyalty to our clients. Loyalty to each other. What began as a friendship that started in grade school has evolved into a creative partnership that has brought together some of the most forward-thinking minds in the business. If we’ve learned anything in the last two decades, it’s that a brand is more than just a brand — it’s a living, breathing force with the power to connect and motivate people across the globe.

How do we build brands that can do all that? By starting from the ground up, literally. We’re out there, living life, exploring new cultures. We’re on the street talking to people. But we’re not just shootin’ the breeze. We’re listening. We’re staying connected in this ever-changing landscape. That’s where we find our inspiration — from the people we meet, the places we visit, the details of every day.

Then we take that inspiration and apply it to our clients’ businesses. We leverage the relationships we’ve made to create solid, fresh ideas. Ideas that will make an emotional connection with the right audience, at exactly the right moment.

How do we know when and where that exact “moment” is? We stay connected to emerging trends. We monitor how different audiences spend time … who’s listening to this, who’s watching that, who’s talking to whom and how, and who is going where…

We also realize that by the time you’re done reading this paragraph, consumers are on to something else. That’s why we create innovative programs that will enable you to speak to your core audience right when it matters most, in a way that will make them actually want to listen and respond to your call-to-action.

Together we’ll dig deep, address your objectives and help you create your vision.

At RockOrange, we dream, so you can dream even bigger.

  • Every month your ads get snappier and cooler. You can't imagine the number of compliments we received last night on your September print ad at the grand opening party of El Centro, attended by 500 of DC's finest.. Bravo. Keep 'em coming!
    John H. Arundel, Associate Publisher, Washington Life Magazine
  • I just want to say that I’m very happy with the quality of your team's work. Everyone thinks, acts and responds like owners. I love working with you!
    Jose Costa, President, MAACO
  • I have worked with plenty of agencies during my career, from large institutional agencies, to small boutiques and large networks, but I've never found another agency anywhere else that provides the daily dedication that the Rock Orange team gives a client. You really always feel that they have your best interest at heart and that they truly want to present you in the best way possible. The combination of the leadership and the day-to-day dedication of the team, reassures us as clients that we have picked the right partner. You rock, RockOrange!
    Barbara Muckermann, founder and CEO, Yonderbound
  • “We are already seeing results with this weekend’s Miami Herald cover story and we expect much more after seeing news cameras from international networks as well as local TV affiliates interviewing our leadership team at the event."
    Jennifer Diaz, Greater Miami Convention & Visitors Bureau

Capabilities

  • Every month your ads get snappier and cooler. You can't imagine the number of compliments we received last night on your September print ad at the grand opening party of El Centro, attended by 500 of DC's finest.. Bravo. Keep 'em coming!
    John H. Arundel, Associate Publisher, Washington Life Magazine
  • I just want to say that I’m very happy with the quality of your team's work. Everyone thinks, acts and responds like owners. I love working with you!
    Jose Costa, President, MAACO
  • I have worked with plenty of agencies during my career, from large institutional agencies, to small boutiques and large networks, but I've never found another agency anywhere else that provides the daily dedication that the Rock Orange team gives a client. You really always feel that they have your best interest at heart and that they truly want to present you in the best way possible. The combination of the leadership and the day-to-day dedication of the team, reassures us as clients that we have picked the right partner. You rock, RockOrange!
    Barbara Muckermann, founder and CEO, Yonderbound
  • “We are already seeing results with this weekend’s Miami Herald cover story and we expect much more after seeing news cameras from international networks as well as local TV affiliates interviewing our leadership team at the event."
    Jennifer Diaz, Greater Miami Convention & Visitors Bureau

Rockstars

You can’t be results-oriented unless you’ve got RockStars achieving great results for great clients. Our team is comprised of the industry’s most creative, insightful and resourceful professionals, with more than 60 years of combined experience. Meet our team of RockStars:

  • Every month your ads get snappier and cooler. You can't imagine the number of compliments we received last night on your September print ad at the grand opening party of El Centro, attended by 500 of DC's finest.. Bravo. Keep 'em coming!
    John H. Arundel, Associate Publisher, Washington Life Magazine
  • I just want to say that I’m very happy with the quality of your team's work. Everyone thinks, acts and responds like owners. I love working with you!
    Jose Costa, President, MAACO
  • I have worked with plenty of agencies during my career, from large institutional agencies, to small boutiques and large networks, but I've never found another agency anywhere else that provides the daily dedication that the Rock Orange team gives a client. You really always feel that they have your best interest at heart and that they truly want to present you in the best way possible. The combination of the leadership and the day-to-day dedication of the team, reassures us as clients that we have picked the right partner. You rock, RockOrange!
    Barbara Muckermann, founder and CEO, Yonderbound
  • “We are already seeing results with this weekend’s Miami Herald cover story and we expect much more after seeing news cameras from international networks as well as local TV affiliates interviewing our leadership team at the event."
    Jennifer Diaz, Greater Miami Convention & Visitors Bureau

Press

Client Experience

Our collective experience reflects our versatility. The senior management team has a proud history of award-winning campaigns for national and global consumer brands, music and entertainment, consumer products, luxury cruise lines, hotels, resort destinations, and nationally recognized not-for-profit associations.

Not-for-Profit

AARP
Broward Center for the Performing Arts
Broward Center ENCORE! Campaign
Big Brothers Big Sisters
Read more →

Travel & Hospitality

Azur Hotel & Spa
Disneyland Resort
Disneyland Resort Paris
Estefan Hospitality
Read more →

Entertainment

Crescent Moon Records
Estefan Enterprises
Sony Music
Telemundo
Read more →

Cruise Lines

Croisieres Paquet
Cunard Line
Disney Cruise Line
Ocean Cruise Lines
Read more →

Retail & Restaurants

Burger King Corporation
Friendly’s
PartyCity
Richard Sandoval Restaurants
Read more →

Talent Management

Gloria & Emilio Estefan
Richard Blanco (The Inaugural Poet)
David Font Design
Beto Perez, Zumba Fitness

Automotive

Driven Brands
Maaco
Meineke

Fashion & Beauty

P&G Beauty : CLAIROL
UnderArmor Fitness Apparel

Healthcare

Baptist Health
Blue Cross Blue Shield of Florida

Financial Institutions

Sabadell
BBVA

Logistics

Ryder

Telecommunications

AT&T