Influencer marketing is one of the fastest growing marketing channels. In fact 84% of marketers surveyed by eMarketer said they were planning to launch an influencer campaign within 12 months. And, in general, that investment is paying off. Data from RhythmOne found that average earned media value from US influencer marketing programs was 1.4 times as high in H1 2015 as the average in all of 2014, at $9.60 for every $1 spent, vs. $6.85 the previous year.
However, influencers with the most followers don’t necessarily get the most likes which is why identifying the right influencers is cited as the biggest challenge when rolling out an influencer engagement strategy.
So with that in mind we asked our RockStars – Are Influencers Influencing?