FRESH IDEAS: SPRING BREAK EDITION

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.20.17 to 2.24.17

SPRING BREAK 

Fun Facts: Throughout 2016, “Spring Break” was mentioned 10,131,401 times on social media. Most of the conversation took part between February 21st, 2016 through March 10th, 2016.
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How Brands Have Gotten Involved In The Past
Brands use ‘Spring Break’ as a great opportunity to connect with the millennial audience because they see it as a vital opportunity to a word-of-mouth success. Back in the day, it was more of being present in the moment to advertise their products to the large crowds of young adults.

Gillete once created and sponsored beachfront lounges in the U.S.’s most popular Spring Break destinations like Panama City Beach, South Padre Island, and Daytona Beach to promote their products.

Emergen-C partnered up with hotels in the same tropical areas to provide samples in the rooms and bards to reinvent itself as the ultimate hangover cure.

Crest created pop-up tooth brushing stations outside of nightclubs.

Axe executed the “Axe Boot Camp: Spring Break Readiness,” a military styled commercial to prepare guys on how to handle the amount of women they would be all over them when they wore Axe.

Victoria’s Secret gave away 10,000 swimsuits to Spring Breakers staying at the Holiday Inn Sunspree Resort in Panama City Beach and then had a mini runway show contest.

Now, It’s Different…
But the goal remains the same: target those college students. Although the reach has deviated itself from being physically present at the most popular destinations, it’s shifted into being more social media present.

Hollister’s Snapchat Story
The retailer sponsored the Spring Break Story and showcased two men trying to impress the same girl throughout a narrative. The story then went to more organic engagement with Spring Breakers submitting their photos and images into the story.
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Trojan: It’s All About Staying Safe!
The condom brand used Snapchat as well to promote their products. The story featured men packing their bags for their trip and making sure they took their condoms to stay safe.3

 

 

 

 

 

 

 

 

 

Redbull’s Airdrop
It’s a bird, it’s a plane, it’s REDBULLS! Watch the epic airdrop and the reaction of the Spring Breakers in Panama City Beach back in 2015.
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TRENDS

I Could Use Some Wine Right MEOW!
Better than Happy Hour with your co-workers, you can now have Happy Hour with your cat. Apollo Peak created non-alcoholic “wines” for cats and dogs that are made with organic herbs and fresh beets.
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Window To The World
Toyota just made road trips waaay better. The newly developed interactive windows that can be used to draw objects, zoom in, and identify surroundings.
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Ky-rispy Kreme Shoes
Nike and the famous doughnut shop Krispy Kreme teamed up to create an edible looking show in honor of Kyrie Irving. They were sold in a food truck that was parked outside the Quicken Loans Arena and people were extremely excited to get a pair of shoes [and doughnuts] in their hands.
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DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

A hotel that gives you a separate towel for makeup
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A highlighter that lets you see what you’re highlighting
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A coffee shop menu that shows how much coffee is in each drink
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RockOrange Clients In the News: Coverage Roundup

2017 is in full effect and boy, have things been busy! Check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Beerboard

Beerboard, an integrated beer management tool and guest display system, scored big on the front page of USA Today Sports the day after the second most watched Super Bowl in history with some impressive game day national beer consumption stats.

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Seasons 52

The popular Seasons 52 eatery in Coral Gables received a visit from Lisa Petrillo and CBS Miami for a feature on the popular TV segment, “Taste of The Town.” Additionally, lookout for an upcoming a segment with WTVJ/NBC 6 – 6 in the Mix.

 

Grand Hyatt Playa Del Carmen Resort

Grand Hyatt Playa Del Carmen Resort got lots of love on Valentine’s Day in Recommend Magazine, LatinFlyer.com, and Spa Travel Gal blog for their romantic vacation specials.

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Casa de Campo Resort and Villas

Casa de Campo Resort and Villas made the news as recording artist Jennifer Lopez prepares to do something she’s never done before, perform in the Dominican Republic. Casa de Campo will host JLo at the Altos de Chavón venue, a Grecian-style amphitheater originally built in the 1970’s. Check out the features in TravelPulse, Fox News Travel and EIN News.

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Planet Fitness

Planet Fitness made its way into the Miami Herald’s list of things to do for lovers and loners on Valentine’s Day. Check out the full list of Valentine’s Day suggestions here.

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Capillus

Capillus, a company that produces FDA-cleared laser caps for the treatment of androgenetic alopecia, was recently featured on a full-page spread in Women’s Health Magazine, an estimated ad value of $215,900.

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Looking to score some solid coverage for your brand? Drop us a line: info@rockorange.com or 305.731.2224.

 

 

FRESH IDEAS: Valentine’s Edition

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.13.16 to 2.17.16

Valentine’s Day Fun Facts
Last year, the word “love” was tweeted more than 2.5 billion times worldwide and 40% of online searches leading to V-Day came from men and 60% from women ages between 25-44 years old.

 

Beer for Two
Sharing is caring. Minnesota brewer Grain Belt created the Grain Belt Dual Pour Can Topper for beer drinkers to share their beer with their significant others.

Grain Belt Dual Pour Can Topper

 

 

 

 

 

 

Burger King V-Day Cups
Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

 

The One That Got Away (Luckily)
This PSA ad by Canada’s Interval House starts off with men discussing ‘the one that got away’and although you might feel it’s romantic and feel sad for the men who lost their “love,” the ad’s purpose is much darker. The message is not quite about love, but rather about confusing love with possession and emotional abuse. Not-so-fun-fact: it takes an average of 5 attempts for a victim to leave an abusive partner.

 

From Trump, With Love
The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches. Definitely worth it to break from your flood of emails to watch some of the videos here.

The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches.

 

Parisian Love – A Romance in Search
Ever Googled “how to stop crying from the cutest ad ever?”

Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story.

The video has over 7M views on YouTube.

Can you search: how to stop crying from the cutest ad ever? Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story. The video has over 7M views on YouTube.

 

Drop a Hint
Back in 2012, Tiffany & Co. created the “Drop A Hint” button on their website to give women and men the chance to bookmark the item in hopes that their partner trolls their bookmarks and can see the goodies they want most. You can send also send “the hint” to your true love via email. Still one of our fave V-Day brand stunts. 

Tiffany & Co. Drop a Hint

 

 

 

Ford’s Speed-Dating Prank
Ford went down a very unique marketing campaign path with this idea. The video takes on the blind dates between different men and one beautiful woman… who also happens to be a professional stunt driver. Check out what happens on each of their “speedy” dates here.

 

Guy Gets Caught Cheating on BK’s Instagram
Although some people think this might’ve been a publicity stunt, Burger King made headlines when a guy was caught cheating on his girlfriend on the fast food restaurant’s Instagram comments section. (OUCH)

Guy Gets Caught Cheating on BK’s Instagram

 

 

 

 

 

 

 

 

AWESOME BRAND ACTIVATIONS

The North Face “Extreme Shopping”
Dare to zip? In celebration of their 50-year anniversary, The North Face opened a pop-up store in Korea and dared customers to take a 120m zip line ride for a free jacket. Those interested in the McMurdo parka jacket were asked if they wanted their jacket for free; and if they said “yes”, the North Face sent them on an unforgettable adventure.

The North Face “Extreme Shopping”

 

 

 

 

 

 

 

PRODUCTS & TECH 

Amazon Dash Button
Exclusively for Amazon Prime Members, the magical object that lets you re-order products with a touch of a button continues to grow in popularity–with members ordering five times more than the previous year.

Juno
Ride-sharing start-up Juno wants to be known for being a driver-friendly service by taking only 10% of commission (Uber takes 20%) and offering drivers equity in the company. The company will also ONLY accept Uber and Lyft drivers who have 4.7-5 star rating, no one else. Drivers are already showing large interest in the company, but we’ll see if the passengers follow…

 

YOU’LL WISH YOU THOUGHT OF IT FIRST (Random s$%! we love)

The credit card tip jar: DipJar.
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Guac is Extra: An avocado sticker that tells you when it’s ripe.
Avocado Ripe Sticker

 

 

 

 

 

 

 

A washing machine that lets you choose what food stain to clean out.
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A table slot for your cone of fries.
Fry Cone Slot

 

 

 

 

 

 

 

Looking for some fresh ideas for your brand? Drop us a line: info@rockorange.com.

 

Trends that Won Social Media During the Super Bowl

Like most of you, we were watching Super Bowl LI with our beer, wings, and dare we say, soul-crushing disappoint in tow (sorry Patriots fans, not sorry).

After the game, we all wanted to know what was going down off the field and on social media. Was the crying Jordan meme on Brady’s face going viral yet? Did Lady Gaga crush it with her half-time performance or was she getting slammed? Which brands’ commercials were scoring with fans and which were tanking?

So, we asked our social media team to take a dive into the conversation using our social listening platforms and analytics to let us know what was buzzing. Here are the top four trending topics throughout the night and into the post-Superbowl online frenzy:

1. Patriots Make an Epic Comeback

With over 11 million mentions across the country, the game itself was the star of the night. Garnering a whopping 36 percent of the mentions on Sunday, the Patriots comeback in the second half was the most talked about online. And honestly, who couldn’t talk about that unbelievable ending?

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2. Goo-goo for Gaga

But slow down, Pats… not too far behind, Lady Gaga came in hot with her incredible, acrobatic halftime show.

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Many were saying it was even better than the Queen B’s…

 

3. Tom Brady Makes NFL History

Along with the historic overtime win, Tom Brady also made history being the first quarterback to win five Super Bowls. Everyone was talking about it, some congratulating and some throwing shade.

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4. 84 Lumber’s Controversial Commercial

Finally, when everyone came down from the Super Bowl high (or got over the hangover), the ads became a contender. 84 Lumber caused the most buzz in the 24 hours following the big game with its controversial commercial (so controversial Fox actually denied airing the entire ad).

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You can watch the full ad here:

Shout out to Budweiser and T-Mobile for picking up big buzz for their commercials as well.

 

We enjoyed taking a short break from serious politics and cat videos to join in on the Super Bowl banter. Looking forward to seeing who makes the most talk next year… maybe a 6th win for Brady and the Patriots? (shudder)

Interested in our social media and online brand analytics services? Get at us: info@rockorange.com.

 

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