Contributed by Carolina Cepeda Vigoya
Welcome to our weekly “FRESH IDEAS” post.
Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
WHAT HAPPENED THIS WEEK?
2.13.16 to 2.17.16
Valentine’s Day Fun Facts
Last year, the word “love” was tweeted more than 2.5 billion times worldwide and 40% of online searches leading to V-Day came from men and 60% from women ages between 25-44 years old.
Beer for Two
Sharing is caring. Minnesota brewer Grain Belt created the Grain Belt Dual Pour Can Topper for beer drinkers to share their beer with their significant others.
Burger King V-Day Cups
Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?
The One That Got Away (Luckily)
This PSA ad by Canada’s Interval House starts off with men discussing ‘the one that got away’; and although you might feel it’s romantic and feel sad for the men who lost their “love,” the ad’s purpose is much darker. The message is not quite about love, but rather about confusing love with possession and emotional abuse. Not-so-fun-fact: it takes an average of 5 attempts for a victim to leave an abusive partner.
From Trump, With Love
The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches. Definitely worth it to break from your flood of emails to watch some of the videos here.
Parisian Love – A Romance in Search
Ever Googled “how to stop crying from the cutest ad ever?”
Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story.
The video has over 7M views on YouTube.
Drop a Hint
Back in 2012, Tiffany & Co. created the “Drop A Hint” button on their website to give women and men the chance to bookmark the item in hopes that their partner trolls their bookmarks and can see the goodies they want most. You can send also send “the hint” to your true love via email. Still one of our fave V-Day brand stunts.
Ford’s Speed-Dating Prank
Ford went down a very unique marketing campaign path with this idea. The video takes on the blind dates between different men and one beautiful woman… who also happens to be a professional stunt driver. Check out what happens on each of their “speedy” dates here.
Guy Gets Caught Cheating on BK’s Instagram
Although some people think this might’ve been a publicity stunt, Burger King made headlines when a guy was caught cheating on his girlfriend on the fast food restaurant’s Instagram comments section. (OUCH)
AWESOME BRAND ACTIVATIONS
The North Face “Extreme Shopping”
Dare to zip? In celebration of their 50-year anniversary, The North Face opened a pop-up store in Korea and dared customers to take a 120m zip line ride for a free jacket. Those interested in the McMurdo parka jacket were asked if they wanted their jacket for free; and if they said “yes”, the North Face sent them on an unforgettable adventure.
PRODUCTS & TECH
Amazon Dash Button
Exclusively for Amazon Prime Members, the magical object that lets you re-order products with a touch of a button continues to grow in popularity–with members ordering five times more than the previous year.
Ride-sharing start-up Juno wants to be known for being a driver-friendly service by taking only 10% of commission (Uber takes 20%) and offering drivers equity in the company. The company will also ONLY accept Uber and Lyft drivers who have 4.7-5 star rating, no one else. Drivers are already showing large interest in the company, but we’ll see if the passengers follow…
YOU’LL WISH YOU THOUGHT OF IT FIRST (Random s$%! we love)
The credit card tip jar: DipJar.
Guac is Extra: An avocado sticker that tells you when it’s ripe.
A washing machine that lets you choose what food stain to clean out.
A table slot for your cone of fries.
Looking for some fresh ideas for your brand? Drop us a line: firstname.lastname@example.org.