Contributed by Carolina Cepeda Vigoya
Welcome to our weekly “FRESH IDEAS” post.
Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
WHAT HAPPENED THIS WEEK?
3.6.17 to 3.10.17
Fun Fact: The treadmill was originally invented as a torturing device for prisoners, and now it’s worth $1.4 billion in the fitness industry.
Other than stuffing your face with popcorn and nachos, imagine watching a movie while working out. While many of us binge on our favorite TV show while doing cardio, cycling bikes power this cinema. Each cyclist generates around 50 watts, so the usual amount of cyclist power is 12 (in order to generate the 400 watts needed) to make sure the film is not interrupted.
Nike & Jordan: The SNKRS XPRESS
The pop up took the cities of Toronto, New York, Chicago, and Los Angeles to give Nike+ members a curated selection of footwear. The unique experience was by appointment only to create an intimate involvement.
Squattin’ For a Ride
Too much guac? Mexico is one of the fattest nations on the world, so its officials decided to fight obesity by having squats stations at their Mexico City subway. The tickets cost five pesos and each squat was worth one peso.
The same campaign happened in Moscow by the Russian Olympic Committee during the Olympics in Sochi. A ticket machine was modified to accept 30 squats or lunges in exchange for travel tickets.
Subway Pump Battle
74% of Koreans admitted to lack of exercise. Reebok Korea launched their ZPump Fusion by having subway commuters work out and battle each other while waiting for their train. After the battle, each member would get a new pair of the ZPump Fusion.
INTERNATIONAL WOMEN’S DAY
The company honored women with their most exciting feature: filters. Some of the iconic women they decided to portray were Frida Kahlo, Marie Curie, and Rosa Parks. Marie Curie’s filter raised a lot of eyebrows after the filter gave a smokey eye and eyelashes.
Burger King China celebrated women by asking them if they could be their “Burger Queen.” The campaign asked different women if they could be their queen, and many hesitated. What they found on their burger boxes will melt your heart. The video has reached 60 million views.
Potty-Mouthed Princesses Drop F-Bombs
FCK8 released a feminism campaign in 2015 of little girls wearing princess dresses and dropping F bombs casually, while arguing issues such as “sexual assault” and “pay inequality.” The campaign caused backlash and criticism, but they accomplished their goal: get their message across and make headlines.
The Amazon Effect
Hungry? Order UberEats, Postmates, or Eat24. Out of wine? Order your alcohol through Klink or Drizly. Need a dress for a wedding? Order from Rent the Runway. Need groceries? Order Instacart. Need all of the above, plus a phone case, chair, running shoes, and a towel? Order it on Amazon.
We’re living the Amazon Effect. This is the impact of the digital and physical marketplace on the traditional business model. This is due to the overwhelming expansion of technology and the fact that it makes everything simple and effortless. We’d rather order light bulbs on Amazon rather than going to Home Depot because we can get them within an hour through Amazon NOW.
The effect is taking a toll on retail real estate, as stores are closing because of the lack of interest in the physical stores. It’s also impacting jobs, and major department stores are reducing their workers each year.
The Amazon Effect was created after the Internet gave us e-commerce, and it’s now inescapable.
Nike’s ‘Pro Hijab’
The brand’s latest expansion is for female Muslim athletes and it’s set to release spring 2018. The “pro hijab’ will cost $35 is designed with light materials and will come in gray, black and obsidian.
Yelp is offering reviews for businesses to identify establishments with bathrooms that are available to individuals of any gender. A mother of an employee motivated the move, and it’s now part of their prioritized features.
Wine Infused Coffee (YASSS)
Napa Valley’s Molinari Private Reserve and John Weaver of Wild Card Roasters teamed up to created the perfect combination of wine and coffee. The coffee sells for $19.95 for a half-pound bag and it’s the perfect drink when you’re between coffee and mimosas while at brunch. Right?!?
Knott Berry Farms’ Virtual Reality
Just like many theme parks, using VR is a fun trend for visitors to bring them to a new world without building new sets and power seats. The headset will let visitors shoot high-tech blasters at robot creatures in a combat to save the historic ghost town.
DUH! WHY DIDN’T WE THINK OF THAT? (INSPIRING THINGS WE LOVE)
Heated butter knife
Self stirring mug