Contributed by Carolina Cepeda Vigoya
Welcome to our weekly “FRESH IDEAS” post.
Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
3.27.17 – 3.31.17
Each week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #SparkleButter by Lead Designer, Josue Brizuela.
Google Outdoing Themselves
Google Wallet Mobile ATM
In 2013, the company announced the release of the wallet Mobile ATM, a device that would attach to smartphones and dispense money instantly, including unique $2 bills.
Google’s Treasure Map
Ahoy! The company created an old school map that “belonged” to infamous pirate William “Captain” Kidd. Users were invited to “crack the code” to find hidden clues in order to find treasure.
Google Nose Beta
Before Siri helped us out search for stuff and answer questions, Google came up with the brilliant idea of “searching for smells.” The feature included the “Mobile Aroma Indexing Program” that would detect 50 million databases of smells.
As their tradition, Google released their April Fool’s “Mic Drop” prank that backfired. The feature allowed users to “send and mic drop” to their emails that attached a GIF of a minion dropping a mic. The new button had a bug that would send the GIF when using the regular “send button” and not the new feature. Google pulled the plug on the prank shortly after they detected the problem.
Back in 2004, Google announced the launch of Gmail, a free email service on April 1st and because of the company’s April Fool’s history, people thought it was a hoax, as they stated that it would have 500 times the capacity of Hotmail and Yahoo Mail. This was a smart play by Google, since it generated them extra publicity.
The company teamed up with The Onion to announce that after eight years, their days were almost over and that they would no longer accept video uploads. During the announcement, the spokesperson said they were looking for the best home for video on the Internet, and that it would take 10 years to watch them all in order to find the winner, who would be announced in 2023.
The social media platform announced that it was shifting to a new feature where only consonants were allowed in order to have more “dense” communication. For five dollars a month, the premium “Twitter” service would include vowels as well.
Glasses For Dogs
Domino’s Canned Pizza
Canned ravioli is already a bit weird, but canned pizza is definitely weirder. Domino’s in Japan unveiled a “canned pizza” that was sold for 401 yen online as part of their April Fool’s joke.
Cheetos introduced their new fragrance, Cheeteau on April 1st, 2014. The smell supposedly smelled “buttery, with notes of sharp cheddar, and a hint of lemony sweetness.”
DUH! WHY DIDN’T I THINK OF THAT? (APRIL FOOL’S PRODUCTS WE WISH WERE REAL)
Domino’s Edible Pizza Box
Glass Floor Plane (Virgin Atlantic)
International Space Rental (Airbnb)
Rain boots for dogs (Hunter Boots)
Play Doh 3-D Printer