April 7, 2017 rockorange

FRESH IDEAS: U.S. HISPANIC Trends Edition

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

4.3.17 – 4.7.17

U.S. HISPANIC TRENDS

University of California’s Elotero Now Takes Venmo

PayPal owned app Venmo has grown immensely in the last years, reaching a record high when users transferred $1 billion in 2016.

Hijinio Camacho owns an elotero (food cart with an umbrella) just outside of UCSB where he has served Mexican treats for around 20 years. Recently, gave students the option to pay him using Venmo. His hard work has created a solid clientele, where the UCSB Latinx student body has helped grow his business. The university was also named a Hispanic Serving Institution in 2015 for being a campus that have more than a 25% Latino student body.

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PayPal Expands to LatAm

The transaction platform recently expanded to Nicaragua, Dominican Republic, and Argentina. The payment service aims to extend to these countries to boost e-commerce.

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Amazon Prime Launches in Mexico

For 449 pesos ($23), Mexicans can now have the [Prime] unlimited free shipping service delivered to their doors. This is good news for the market, since Amazon is LatAm’s second largest company with sales expecting to hit $6 million by 2018.

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Batanga Media Rebrands

The 50 million + social following digital media company dedicated to deliver content in English, Spanish and Portuguese just rebranded its name to Vix as a result of the effective and quick growth of the company.

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Marvel’s América Chávez

Marvel just released the first Latina Superhero. She’s 18 years old and also known as “Miss America,” who is an assistant at the University of Sotomayor and fights evil in between class periods. She’s also the first Hispanic superwoman to have her own comic and is to be a lesbian.

Marvel has been criticized for not being inclusive with female characters, which is the reason why América was created by story author Gabby Rivera and artist Joe Quinones.

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Toyota’s “Más Que Un Auto”

In celebration of their 10 year anniversary as the #1 automotive brand in the U.S. Hispanic Market, Conill Advertising created the “Mas Que Un Auto” campaign to highlight how users treat their cars like part of their family by giving them names. The campaign consisted on going to www.masqueunauto.com to order a car badge name to place on the car. In exchange for the free badge, Toyota wanted to know the story behind the name and shared them on social media with 5.5 million mentions and 98 million total impressions, being the highest user generated campaign in the history of the brand.

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Tide/Procter & Gamble’s #WashAwayLabels

The concept came during Hispanic Heritage Month and the campaign consisted on Hispanic consumers holding up shirts with negative Hispanic stereotypes. Then, Tide did its magic to washing the slurs away. The campaign has positive social media responses and took a stand for the Latin community.

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NFL’S “Feel the Orgullo”

Not quite the Super Bowl, but still very exciting. The NFL developed an online platform for the Telemundo documentary about Hispanic players and their participation in the league, as well as giving consumers a call to action to share their Hispanic pride on social media. They also increased their Hispanic community outreach by incorporating Spanish language materials to their childhood wellness program and honoring a Hispanic community leader $2,000 to the charity of his choice.

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Ford’s “Mi Tradición Hispana”

As a way to tap into the U.S. Hispanic crowd, Ford created the “Mi Tradición Hispana” aka “My Hispanic Tradition” to engage with the Latin community and encourage them to interact on social media. The car company also scored when they became the official partnered of the Copa America Centenario soccer tournament in 2016.

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DUH! WHY DIDN’T I THINK OF THAT? (DELICIOUS HISPANIC FOODS WE LOVE)

Arepas

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Elote

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Croquetas

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Ceviche

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