Fresh Ideas: Crazy Product Activations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

 

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

1. Pickle Juice Soda

Pickle Juice Soda

On a hot summer day, what’s more refreshing? A cold pickle or a refreshing soda? Thanks (or no thanks) to Grandpa Joe’s Candy Shop you can have two in one, with a revitalizing pickle juice soda.

2. KFC’s Chicken-Flavored Truffles

KFC’s Chicken-Flavored Truffles

According to Food + Wine, KFC in New Zealand teamed with Kako Chocolate to create a limited edition brand of chocolates, adding chicken seasoning to the traditional chocolate truffle. Only producing a total of 50 boxes, some will go to KFC super fans while the rest will be auctioned off on Facebook.

3. The Chickle

The Chickle

Challenging traditional baseball food, The Frenso Grizzlies (aka the Houston Astros minor league team) created the Chickle, which is a pickle filled with hot chicken. Unfortunately, it was only available May 17 and 18.

4. BBQ Payday and Other State Candy

BBQ Payday and Other State Candy

Feeling homesick? Hershey has announced special editions of all their beloved candies, as part of the “Taste of America” theme. Some are stranger than others, like the key lime pie Twizzlers and barbecue Payday.

5. Two-in-One Breakfast with Caffeinated Bagels

Two-in-One Breakfast with Caffeinated Bagels

The famous Einstein Bros Bagel chain created the “Espresso Buzz Bagel”, filled with 32 milligrams of caffeine.  On top of the caffeine boost, the bagel contains 13 grams of protein.

6. Jolly Rancher Pop-Tarts

Jolly Rancher Pop-Tarts
Pop-Tarts
loves releasing ambitious sugary flavored versions of the their original creations. Later this month, Jolly Rancher Pop-Tarts will be available in various flavors including: green apple, cherry, and watermelon.

7. Sushi Croissant

Sushi Croissant

At Mr. Holmes Bakehouse, they combine sweet and savory with their new creation: the sushi croissant. The croissant is filled with smoked salmon, seaweed, ginger, and wasabi.

8. Cheetos Macaroon

Cheetos Macaroon

Macaron Parlour in NYC combined French and American signatures to create their Cheetos macaroon creation. This sweet and salty desert covered is covered in cheese dust and white chocolate ganache.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

May Rockstar of the Month: Patty Jimenez

Patty Jimenez, Senior Account Manager

Congrats to our May Rockstar of the Month: Patty Jimenez!

We want to say a very deserved THANK YOU to our amazing Senior Account Manager, Patty Jimenez. Her incredible commitment to her clients and her extraordinary ability to finesse stressful situations make her an invaluable part of our team. She has delivered impressive results for some of our most prestigious client partners, including DrivenBrands, Xtend Barre, Versy and Modern Health Concepts.

Always willing to lend a hand when it is needed, Patty is a model team player and wonderful part of our RockOrange family.

“Patty consistently delivers and takes her work to new levels,” said VP of Content, David Quinones. “She’s an integral part of the success we’ve achieved for our client, DrivenBrands, and the agency as a whole.”

BIG UPS, Patty, for your brain and your brawn. We tip our hats to you!

Fresh Ideas: Summer Trends

Welcome to our weekly “Fresh Ideas” post.

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

1. For The Days You Just Want to Forget

Fresh Ideas

Brazilian beer Boca Maldita created a campaign in conjunction with four infamous dating service Ashley Madison taglines to help people that get caught cheating, or being cheated on, drown on their sorrows. The campaign was created by Brazilian agency Candy Shop.

2. Save The Americans

Fresh Ideas
Planning where to go this summer? We’ve got you covered. The “Save The Americans” campaign was created by the Costa Rican Tourism Institute for the U.S. and Canadian markets. The campaign incorporates the diverse animals, flora, and fauna that the country has to offer while they sing a song for the overworked.

3. Bus Stop With Sunscreen

Bus Stop with Sunscreen

Knowing the risks with being exposed to the sun for too long, Cooch Creative created a billboard for the Sun Smart Cancer Council Western Australia in a bus stop that dispensed sunscreen. The campaign’s purpose was to remind beachgoers to protect their skin while enjoying their time out in the sun.

4. HomeAway Ft. Kid President

Kid President

Vacation rental marketplace, HomeAway, teamed with Kid President for a summer campaign to figure out where kids really want to go for vacation. The campaign ran along with the “Kids Rule Contest,” where participants uploaded a family photo to win a vacation of their choice. The campaign increased HomeAway’s social media drive, as well as more people visiting their landing page.

5. Books On The Beach

Books On The Beach

IKEA Australia released the “Books on the Beach” campaign right on time for the summer to remind beachgoers that books were still relevant even though school was over. The campaign also had a charitable component, which meant that a number of books sold went to the Australian Literacy and Numeracy Foundation.

6. Sprite Showers

Sprite Showers

For those who have been to the South American country know that Brazil is one of the hottest countries to be at during the summer. For this, Sprite created the Sprite Showers in a popular beach in the area to keep guests cool.

7. Coppertone’s New Look

Coppertone's New Look

PadillaCRT helped Coppertone with a campaign that helped many think differently about sunscreen.  The purpose of the campaign was to promote the “Clear Sheer” Coppertone edition, they repackaged and renamed it as “Clair” the sunscreen with a more “chic” look and explained it as a luxurious, lightweight and moisturizing sunscreen. When people were about to buy the new fancy product, they realized it was actually Coppertone, showing that perception was everything.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

 

Fresh Ideas: Spring Happenings

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some FRESH IDEAS with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

Heineken’s “Worlds Apart”

Heineken Worlds Apart

Despite the differences and often hate that people face every day. Heineken Publicis London created the “Worlds Apart” campaign, where they paired strangers with completely opposite beliefs and together they built up chairs, a bar, and a relationship where they can decide to discuss their differences while having a beer, or walk away. Watch what happens.

Tinder For… Animals?

2The “Most Eligible Bachelor in the World” is the world’s last male Northern White Rhino. The rhino recently joined Tinder to find love and as a last ditch effort to keep the species alive. The campaign aims to raise $9 million for fertility research and is the brain child of a Kenyan wildlife conservancy and Tinder.

 

 

The Dorito Bag That Sings

3Marvel Studios and Frito-Lay joined forces to create a campaign to promote the upcoming movie Guardians of the Galaxy: Vol 2. Each limited edition Doritos’ snack bag will have cassette inspired technology on the front, with the entire soundtrack loaded. Snack and sing by just plugging your headphones into the bag, which also happens to be rechargeable.

 

KFC In Space

4With Budweiser looking into alternatives to brew beer on Mars, KFC wants to take their Zinger Chicken Sandwich to space. The campaign, created by Wieden + Kennedy, shows the new Colonel (Rob Lowe) informing the American public about KFC’s space mission.

 

 

The Light Phone

4Sometimes, it’s just better to disconnect. The Light Phone was created for this purpose. It weights 38.5 grams, you can transfer your calls from your smartphone, and the battery can last up to three days. The purpose of the phone is to give people a break from technology, with a device only used to make and receive calls. Didn’t we used to have something like that?

Uber…Air?

6The ride sharing company is planning on taking over the skies as well with UberElevate. The aspiration to build an urban air transportation network was announced at its Elevation Summit event. By 2020, the company expects to have a craft prototype with the help of their partnerships with aerospace companies and cities.

 

Burger King’s Spain Video Game

7“Burger Clan” is a creation with a partnership with Sony Interactive Entertainment and is a video game that will boost the brand’s delivery service. The campaign involves nine professional gamers that represent FIFA’17 and Call of Duty, for example. Those who take part in the game must have a PlayStation Plus account, and the gamers will be the ones taking the orders to send out to delivery.

 

13 Reasons Why You Matter

8Netflix’s new show, 13 Reasons Why has been incredibly successful, yet very controversial. Some people truly appreciate its message while others believe that it’s putting too much focus on teen suicide.

In response to some of the backlash, Netflix came up with a social media campaign to motivate teens to express to their loved ones the “Reasons Why You Matter,” which ran on their Instagram Stories and
YouTube accounts.

 

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

 

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