May 23, 2017 rockorange

Fresh Ideas: Crazy Product Activations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay


Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!


1. Pickle Juice Soda

Pickle Juice Soda

On a hot summer day, what’s more refreshing? A cold pickle or a refreshing soda? Thanks (or no thanks) to Grandpa Joe’s Candy Shop you can have two in one, with a revitalizing pickle juice soda.

2. KFC’s Chicken-Flavored Truffles

KFC’s Chicken-Flavored Truffles

According to Food + Wine, KFC in New Zealand teamed with Kako Chocolate to create a limited edition brand of chocolates, adding chicken seasoning to the traditional chocolate truffle. Only producing a total of 50 boxes, some will go to KFC super fans while the rest will be auctioned off on Facebook.

3. The Chickle

The Chickle

Challenging traditional baseball food, The Frenso Grizzlies (aka the Houston Astros minor league team) created the Chickle, which is a pickle filled with hot chicken. Unfortunately, it was only available May 17 and 18.

4. BBQ Payday and Other State Candy

BBQ Payday and Other State Candy

Feeling homesick? Hershey has announced special editions of all their beloved candies, as part of the “Taste of America” theme. Some are stranger than others, like the key lime pie Twizzlers and barbecue Payday.

5. Two-in-One Breakfast with Caffeinated Bagels

Two-in-One Breakfast with Caffeinated Bagels

The famous Einstein Bros Bagel chain created the “Espresso Buzz Bagel”, filled with 32 milligrams of caffeine.  On top of the caffeine boost, the bagel contains 13 grams of protein.

6. Jolly Rancher Pop-Tarts

Jolly Rancher Pop-Tarts
loves releasing ambitious sugary flavored versions of the their original creations. Later this month, Jolly Rancher Pop-Tarts will be available in various flavors including: green apple, cherry, and watermelon.

7. Sushi Croissant

Sushi Croissant

At Mr. Holmes Bakehouse, they combine sweet and savory with their new creation: the sushi croissant. The croissant is filled with smoked salmon, seaweed, ginger, and wasabi.

8. Cheetos Macaroon

Cheetos Macaroon

Macaron Parlour in NYC combined French and American signatures to create their Cheetos macaroon creation. This sweet and salty desert covered is covered in cheese dust and white chocolate ganache.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)

RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

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