Fresh Ideas: “On-Demand” Service Apps

Welcome to our weekly “Fresh Ideas” post.

Natalia Head2

    Contributed by Nathalia Cadena

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It has become common to find apps that make certain tasks easier and more accessible. From apps that bring you a driver to take you to your desired location (Lyft), to apps that bring you your groceries, glam or mental peace, apps are making life a lot easier. Here are a few we have stumbled across that we love:

1. Chime Babysitting

Chime Babysitting

Thanks to Chime, finding a last-minute babysitter just got a lot easier. Parents can pick and choose from a variety of babysitters available, with the confidence that all sitters have been screened and had an in-person interview with the Chime team.

2. Wag! Dog Walking

Wag

Busy dog parents can now have a piece of mind knowing their best friends can have a potty break or a nice walk with the Wag! app, which offers dog walker services so that Fido can go and take care of business while you’re busy. With certified, trained, and screened walkers you can choose for an immediate walk or book an appointment for later on. You can also track your dog and the dog walker on your smartphone.

3. Bizzby

Bizzby

Bizzby is an app that allows people to finally get all those chores on that to do list to be completed. No matter what you need, Bizzby will have the person to help you get it done. With on-demand access to handyman’s, plumbing, electrical, cleaning, gardening, appliances, moving, junk removal, gutters, locksmith, health & beauty, and even personal training your this is your one-stop delegation station.

4. Head Space Meditation

Head Space Meditation

What better way to relax and unwind than by meditating? Thanks to HeadSpace you can have meditations at your fingertips any time, and any place of the day for a year. With different categories and time lengths you can personalize your meditation routine and start to make a habit of it.

5. Talkspace Therapy

Talkspace Therapy

In need of someone to talk to? Head to Talkspace, where you have access to a licensed therapist, which you’ll be able to communicate with almost 24/7. Whether it’s through texting, voice or video calls there is always a way for you to communicate with your assigned therapist.

6. DogVacay

DogVacay

Commonly known as the Airbnb for dogs, DogVacay is an app that allows dog owners to find a sitter near them to take care of their beloved pets. With prices around $30 per night, you can leave your dog, cat, chinchilla, ferret, or even chicken for your desired amount of days while you’re away on your vacation.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

June Rockstar of the Month: Elise Rodriguez

Congrats to our June Rockstar of the Month: Elise Rodriguez!

We are kicking off our summer with our Rockstar and very own rap star, Elise Rodriguez! Elise is one of our PR pros that isn’t afraid to handle any situation thrown at her. Her work with national accounts like Lyft and local elite clients like Gulliver Prep is always detailed and thorough. Her determination and positive outlook in life allow her to solve any problem she faces.

VP of Media Relations Paulina Naranjo sees Elise’s hard work and dedication every day.

“Elise is always prepared and consistently asks what else she can do to deliver results,” said Naranjo.

When she’s not finding pitching media or running events for one of her clients, she’s on a shoot for her fashion blog Glam Piece. We thank you, Elsie and are so happy to call you a Rockstar.

Fresh Ideas: Brands Doing #NationalDays Right

Welcome to our weekly “Fresh Ideas” post.

Natalia Head2

    Contributed by Nathalia Cadena

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It’s been under much debate whether or not brands should activate around national holidays and notable dates. While we’ve all seen our fair share of brand fails with this approach (cough, cough… Coca-Cola), here are a few brands who are #winning when it comes to creating fresh ways to engage consumers around key celebratory dates.

1. National Pride Month

National Pride Month

Equinox and The Lesbian, Gay, Bisexual & Transgender Community Center got together for Pride Month this June and created an expressive short film called The LGBTQAlphabet. Besides the filmmaking you want to “Work it”, the film was created with the intentions of showing how varied the LBGT community truly is and to proudly celebrate diversity.

2. National Donut Day

National Donut Day

What’s better than regular donuts? FREE DONUTS! Dunkin’ Donuts celebrated National Donut Day this year by giving out free classic donuts of their choice with the purchase of any drink.

3. No Dirty Dishes Day

No Dirty Dishes Day

Thanks to Postmates and National No Dirty Dishes Day there will not be an argument on who’s turn it is to clean the dishes. Postmates gave out 10,000 free pizzas to Miami Residents who downloaded the app the same day as National No Dirty Dishes Day.

4. National Peace Day

National Peace Day

Imagine if Marty McFly and Biff Tannen, for one day, let go of their differences and got together. That’s exactly what Burger King had in mind when they proposed the McWhopper for National Peace Day to McDonalds. Burger King sent McDonalds an “open letter” suggesting to get together and make a McWhooper which was to be sold only one day; and that day would be Peace Day. The campaign was so successful and gained so much attention that it won a Grand Prix.

5. National Ice Cream Day

National Ice Cream Day

What better way celebrate National Ice Cream Day, then to celebrate it with your best friend? PetSmart unveiled the Doggie Ice Cream Truck where pet owners could take their doggies for a free dog safe ice cream to beat the heat on National Ice Cream Day.

6. Cinco De Mayo Day

Cinco De Mayo Day

Hellmann’s Mayonnaise made its way into social media on Cinco de Mayo by creating their own #CincodeMAYO campaign. Through humor and engaging with fans, other major brands, and famous people they were able to achieve 4,000 engagements one day.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

Fresh Ideas: Music Activations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

 

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

1. Apple + Musical.ly

Apple and Musical.ly

Tech giant Apple is partnering with Muscial.ly, a popular music video app to provide music pieces to the service. This connection would give Apple a new marketing opportunity, allowing members who use Muscial.ly to play full songs within the app.

2. VR Music

LyraVR

LyraVR is a virtual reality platform that lets you compose, perform and share musical compositions in 3D. Through the use of movement, users are able to create musical pieces through the atmosphere around them. CEO Dilun Ho announced LyraVR will be available before the end of this year.

3. Spotify Codes

Sptify Codes

Spotify’s new creation makes it easier to share and find music. With Spotify Codes, users are able to create and share their own QR codes, similar to Snapchat. According to Spotify, this feature will allow users to follow friend’s playlist and share them on their own social media channels

4. Pandora’s Thumbprint Radio

Pandora's Thumbprint Radio

When Pandora launched Thumbprint Radio, a feature that compiles all the songs that users like or “thumbs up” during the tears, they partnered with 33 social media influencers to promote the nostalgia of the special moment when they heard the song.

In efforts to target millennials, the campaign’s [created by Funworks] slogans were “That’s my shit,” “That’s my jam,” and “That’s my ish.”

5. Spotify’s Quest to Bring Back Artists

Spotify and Mediachain

Spotify is teaming with Mediachain to create a more transparent and rewarding music industry for artists. Operating on the block chain, it can be used as a source for tracking music rights. Additionally, Mediachain has knowledge in the music industry, and will be an asset for Spotify’s Quest toward better attributing songs to artists and rights holders.

6. iTunes & Windows

iTunes and Windows

In a surprising announcement, Apple revealed that iTunes is coming to the Windows Store.  This will be Apple’s first addition to the store and it’s unclear if the application’s design will change to match Windows’ layout. Windows announced it would be released by the end of the year.

7. Samsung & Google Play

Samsung and Google Play

Google Play will now be the default music player on new Samsung devices. Additionally, new devices will come with a free three-month trial of Google Play Music. Samsung users will also be able to ask Bixby (a new intelligent interface) to play a song, which will immediately start playing on Google Play.

8. Spotify & Waze

Spotify and Waze

The new partnership between Waze and Spotify will make it easier than ever to play music and navigate seamlessly. Now, users will be able to stream music in the Waze App. Additionally, users can continue to receive navigation instructions while in the music app.

8. Spotify’s Personalized Music

Spotify Personalized Music

Spotify bought Al startup Niland, which provides accurate search and recommendation options for music. This purchase will help create tailored playlists for users, making finding new music easier than ever. The self-learning machine will continue to improve an individual’s recommended playlist, and learn how to further personalize their music experience.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

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