June 13, 2017 rockorange

Fresh Ideas: Brands Doing #NationalDays Right

Welcome to our weekly “Fresh Ideas” post.

Natalia Head2

    Contributed by Nathalia Cadena

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!


It’s been under much debate whether or not brands should activate around national holidays and notable dates. While we’ve all seen our fair share of brand fails with this approach (cough, cough… Coca-Cola), here are a few brands who are #winning when it comes to creating fresh ways to engage consumers around key celebratory dates.

1. National Pride Month

National Pride Month

Equinox and The Lesbian, Gay, Bisexual & Transgender Community Center got together for Pride Month this June and created an expressive short film called The LGBTQAlphabet. Besides the filmmaking you want to “Work it”, the film was created with the intentions of showing how varied the LBGT community truly is and to proudly celebrate diversity.

2. National Donut Day

National Donut Day

What’s better than regular donuts? FREE DONUTS! Dunkin’ Donuts celebrated National Donut Day this year by giving out free classic donuts of their choice with the purchase of any drink.

3. No Dirty Dishes Day

No Dirty Dishes Day

Thanks to Postmates and National No Dirty Dishes Day there will not be an argument on who’s turn it is to clean the dishes. Postmates gave out 10,000 free pizzas to Miami Residents who downloaded the app the same day as National No Dirty Dishes Day.

4. National Peace Day

National Peace Day

Imagine if Marty McFly and Biff Tannen, for one day, let go of their differences and got together. That’s exactly what Burger King had in mind when they proposed the McWhopper for National Peace Day to McDonalds. Burger King sent McDonalds an “open letter” suggesting to get together and make a McWhooper which was to be sold only one day; and that day would be Peace Day. The campaign was so successful and gained so much attention that it won a Grand Prix.

5. National Ice Cream Day

National Ice Cream Day

What better way celebrate National Ice Cream Day, then to celebrate it with your best friend? PetSmart unveiled the Doggie Ice Cream Truck where pet owners could take their doggies for a free dog safe ice cream to beat the heat on National Ice Cream Day.

6. Cinco De Mayo Day

Cinco De Mayo Day

Hellmann’s Mayonnaise made its way into social media on Cinco de Mayo by creating their own #CincodeMAYO campaign. Through humor and engaging with fans, other major brands, and famous people they were able to achieve 4,000 engagements one day.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)

RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

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