Fresh Ideas: Travel Marketing Campaigns

Welcome to our weekly “Fresh Ideas” post.

Carolina  Contributed by Carolina Cepeda

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

This one is dedicated to all travel bugs. There is nothing more comforting than knowing the airline you’re flying with truly cares about their customers, and for that, we’ve rounded up the best campaigns and activations airlines have done in the past. Hopefully this inspires some to pack their bags and go explore the beautiful world we live in.

1. You Will Wish A Baby Cries On The Plane

CryBaby

Let’s be honest… whenever we hop on a plane and you are either travelling with a child or you have a baby next to you, the instant fear of “OMG! Please don’t cry!” Or “This baby is going to cry” comes to mind. Our dear friends and clients at JetBlue felt us all cringe, and in turn created “FlyBabies”, a stunt that offered a 25% discount to passengers every time a baby cried. Meaning, if four babies cried, all passengers would get a free round-trip ticket for their next JetBlue flight.

2. Coca-Cola Inspiring Humanity

CocaCola

This one made us tear up a little bit because we LOVE kindness! Coca-Cola and JetBlue partnered as part of the “Share a Coke” campaign at New York’s Penn Station’s vending machine. For those who purchased a Coca-Cola, two would come out of the machine to encourage them to share the second one. To those who took this generous turn, a JetBlue representative came up to them and shared two round-trip tickets.

This is not the first time Coca-Cola and airlines motivate passengers to an act of kindness. They partnered with WestJet the year before to encourage them to create custom cans for friends and family. Those who did won a free plane ticket with the flight barcode on the side of the can.

3. Icelandair’s ‘Stopover Buddy’

StopoverBuddy

Think of this as a modern PayPal version for travellers. Icelandair created the ‘Stopover Buddy’ service that allowed customers to go to Iceland for up to seven nights while on their routes from Europe to North America. The service would pair passengers with members of the airline’s team or locals that know the area, allowing passengers to have a unique and genuine Iceland experience. The campaign boosted the airline’s sales by 30%.

4. When Someone Tells You Santa Isn’t Real

Christmas

This one is old but gold. WestJet immediately turned into one of our favorite airlines with their Christmas Miracle campaign. While boarding from Toronto to Hamilton, Ontario, passengers were asked what they wanted for Christmas. While WestJet representatives took notes, they put their elf hats on and purchased and wrapped the presents for them to receive upon their arrival at the baggage carousel.

5. Everyone Has An Hour To Spare!

VirginAmerica

Business trips can be extremely hectic and exhausting. Virgin America took this opportunity to highlight all the things that can be done in various cities in just one hour to encourage business [or pleasure] travelers to make the most out of their trips. Part of these fun activities varied from indoor skating in Montreal to visiting the memorial library in Indianapolis.

6. When Your Resume Is On Point

BeThere

Emirates “Be There” campaign gave “Globalistas,” aka, their employees, an opportunity to travel and discover the world. Their journeys were documented to demonstrate how the brand’s employees’ value the same passion and desire as the passengers. The campaign began with cabin crew training specialist, Rahed Ammoura, and partnered with National Geographic to broadcast the stories.

DUH! Why Didn’t We Think of That? (Items That Make Flying Better)

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

August Rockstar of the Month: Yanet Sellek

Congrats to our August Rockstar of the Month: Yanet Sellek!

Calm, cool and collecting all our numbers, Yanet is the toughest finance manager we know. She spends her days making sure the numbers are in order and the business is running smoothly.

“Yanet exhibits precision and professionalism in everything she does,” said RockOrange principal, Miguel Piedra. “She is an integral part of RockOrange and we are so grateful to have her on our team.”

As if that wasn’t enough, for the last year Yanet has also been pursuing a Master in Finance degree from FIU.  Rockstar by day, and student by night, Yanet just graduated from this prestigious program and wow- are we SO proud of her accomplishment! Congrats to our recent grad and August Rockstar!

Fresh Ideas: Marketing Innovations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It’s been a crazy week… and we want to showcase new innovations that are generating a lot of media attention. From major companies changing their approach to new technological advancements, here’s what you need to know:

1. For Those Midnight Munchies…

Taco Mode

Lyft announced this week their “Taco Mode” feature, providing a solution to a riders late night munchies. Starting on Thursday, riders can press a button to have their drivers take them through a Taco Bell’s drive through between 9pm-2am. Consumers are excited for this feature to be released, I mean is there anything better than having some tacos after a late night out?

2. Google & YouTube’s New Streaming Service

Google YouTube Streaming

YouTube’s Chief Business Officer, Robert Kyncl, plans on merging YouTube Red and Google Play Music to provide the ultimate music streaming service. This new approach attempts to improve YouTube’s low popularity among consumers.

3. Look Mom, No Hands!

Automated Buses

The Future is here. New automated buses are arriving to Finland. They hold about 12 passengers and travel seven miles an hour (slower than a cyclist). The buses come at a time where self-driving automobiles are emerging as the future of driving. However, challenges arise from other drivers when the buses are used on roads. As the project director puts, “The machine always follows traffic rules, and people often don’t.”

4. Underwear Talk To Break The Ice

Fruit of the Loom

Fruit of the Loom knows that the first rule about breathable underwear is, you don’t talk about breathable underwear. The ads take a comical approach to address how amazing breathable underwear actually is. In fact, so incredible you will want to talk about it, even during those 30-second awkward elevator moments.

5. Extra Chicago Sauce On The Side, Please!

Heinz Chicago Suace

If you put ketchup on your hot dog, you’re not really a Chicagoan. This week during National Hotdog Day, Heinz created a ‘Chicago Dog Sauce,’ disguised as a special sauce different than average ketchup. They had locals try it, and their amusing reactions can be seen here.

6. Bench Talks With Mickey

Disney's Magic Bench

Without a headset or smartphone, Disney’s Magic Bench lets users play with AR characters with multiple people, as many as the bench can fit. This innovative approach sets up an entire room for virtual immersion in mixed reality.

7. Welcome, Lt. Stamets! 

Star Trek

Star Trek: Discovery has always been a game changer. The series is welcoming a new character that will make many proud. Lt. Stamets will be the first gay character and will be Star Trek’s representation for the LGBTQ community, portraying more of the character’s interpersonal relationships instead of their duties.

DUH! Why Didn’t We Think of That? WOOD EDITION

(Inspiring Things and Fresh Ideas We Love)

 


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

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