August 1, 2017 rockorange

Fresh Ideas: Marketing Innovations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!


It’s been a crazy week… and we want to showcase new innovations that are generating a lot of media attention. From major companies changing their approach to new technological advancements, here’s what you need to know:

1. For Those Midnight Munchies…

Taco Mode

Lyft announced this week their “Taco Mode” feature, providing a solution to a riders late night munchies. Starting on Thursday, riders can press a button to have their drivers take them through a Taco Bell’s drive through between 9pm-2am. Consumers are excited for this feature to be released, I mean is there anything better than having some tacos after a late night out?

2. Google & YouTube’s New Streaming Service

Google YouTube Streaming

YouTube’s Chief Business Officer, Robert Kyncl, plans on merging YouTube Red and Google Play Music to provide the ultimate music streaming service. This new approach attempts to improve YouTube’s low popularity among consumers.

3. Look Mom, No Hands!

Automated Buses

The Future is here. New automated buses are arriving to Finland. They hold about 12 passengers and travel seven miles an hour (slower than a cyclist). The buses come at a time where self-driving automobiles are emerging as the future of driving. However, challenges arise from other drivers when the buses are used on roads. As the project director puts, “The machine always follows traffic rules, and people often don’t.”

4. Underwear Talk To Break The Ice

Fruit of the Loom

Fruit of the Loom knows that the first rule about breathable underwear is, you don’t talk about breathable underwear. The ads take a comical approach to address how amazing breathable underwear actually is. In fact, so incredible you will want to talk about it, even during those 30-second awkward elevator moments.

5. Extra Chicago Sauce On The Side, Please!

Heinz Chicago Suace

If you put ketchup on your hot dog, you’re not really a Chicagoan. This week during National Hotdog Day, Heinz created a ‘Chicago Dog Sauce,’ disguised as a special sauce different than average ketchup. They had locals try it, and their amusing reactions can be seen here.

6. Bench Talks With Mickey

Disney's Magic Bench

Without a headset or smartphone, Disney’s Magic Bench lets users play with AR characters with multiple people, as many as the bench can fit. This innovative approach sets up an entire room for virtual immersion in mixed reality.

7. Welcome, Lt. Stamets! 

Star Trek

Star Trek: Discovery has always been a game changer. The series is welcoming a new character that will make many proud. Lt. Stamets will be the first gay character and will be Star Trek’s representation for the LGBTQ community, portraying more of the character’s interpersonal relationships instead of their duties.

DUH! Why Didn’t We Think of That? WOOD EDITION

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

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