FRESH IDEAS: INTERNATIONAL WOMEN’S DAY EDITION

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
3.6.17 to 3.10.17

Fun Fact: The treadmill was originally invented as a torturing device for prisoners, and now it’s worth $1.4 billion in the fitness industry.

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FITNESS BRANDS

Pedal Power

Other than stuffing your face with popcorn and nachos, imagine watching a movie while working out. While many of us binge on our favorite TV show while doing cardio, cycling bikes power this cinema. Each cyclist generates around 50 watts, so the usual amount of cyclist power is 12 (in order to generate the 400 watts needed) to make sure the film is not interrupted.

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Nike & Jordan: The SNKRS XPRESS

The pop up took the cities of Toronto, New York, Chicago, and Los Angeles to give Nike+ members a curated selection of footwear. The unique experience was by appointment only to create an intimate involvement.

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Squattin’ For a Ride

Too much guac? Mexico is one of the fattest nations on the world, so its officials decided to fight obesity by having squats stations at their Mexico City subway. The tickets cost five pesos and each squat was worth one peso.

The same campaign happened in Moscow by the Russian Olympic Committee during the Olympics in Sochi. A ticket machine was modified to accept 30 squats or lunges in exchange for travel tickets.

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Subway Pump Battle

74% of Koreans admitted to lack of exercise. Reebok Korea launched their ZPump Fusion by having subway commuters work out and battle each other while waiting for their train. After the battle, each member would get a new pair of the ZPump Fusion.

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INTERNATIONAL WOMEN’S DAY

Snapchat Filters

The company honored women with their most exciting feature: filters. Some of the iconic women they decided to portray were Frida Kahlo, Marie Curie, and Rosa Parks. Marie Curie’s filter raised a lot of eyebrows after the filter gave a smokey eye and eyelashes.

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Burger Queen

Burger King China celebrated women by asking them if they could be their “Burger Queen.” The campaign asked different women if they could be their queen, and many hesitated. What they found on their burger boxes will melt your heart. The video has reached 60 million views.

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Potty-Mouthed Princesses Drop F-Bombs

FCK8 released a feminism campaign in 2015 of little girls wearing princess dresses and dropping F bombs casually, while arguing issues such as “sexual assault” and “pay inequality.” The campaign caused backlash and criticism, but they accomplished their goal: get their message across and make headlines.

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COOL TRENDS

The Amazon Effect

Hungry? Order UberEats, Postmates, or Eat24. Out of wine? Order your alcohol through Klink or Drizly. Need a dress for a wedding? Order from Rent the Runway. Need groceries? Order Instacart. Need all of the above, plus a phone case, chair, running shoes, and a towel? Order it on Amazon.

Our point?

We’re living the Amazon Effect. This is the impact of the digital and physical marketplace on the traditional business model. This is due to the overwhelming expansion of technology and the fact that it makes everything simple and effortless. We’d rather order light bulbs on Amazon rather than going to Home Depot because we can get them within an hour through Amazon NOW.

The effect is taking a toll on retail real estate, as stores are closing because of the lack of interest in the physical stores. It’s also impacting jobs, and major department stores are reducing their workers each year.

The Amazon Effect was created after the Internet gave us e-commerce, and it’s now inescapable.

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Nike’s ‘Pro Hijab’

The brand’s latest expansion is for female Muslim athletes and it’s set to release spring 2018. The “pro hijab’ will cost $35 is designed with light materials and will come in gray, black and obsidian.

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Gender-Neutral Bathrooms

Yelp is offering reviews for businesses to identify establishments with bathrooms that are available to individuals of any gender. A mother of an employee motivated the move, and it’s now part of their prioritized features.

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Wine Infused Coffee (YASSS)

Napa Valley’s Molinari Private Reserve and John Weaver of Wild Card Roasters teamed up to created the perfect combination of wine and coffee. The coffee sells for $19.95 for a half-pound bag and it’s the perfect drink when you’re between coffee and mimosas while at brunch. Right?!?

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Knott Berry Farms’ Virtual Reality

Just like many theme parks, using VR is a fun trend for visitors to bring them to a new world without building new sets and power seats. The headset will let visitors shoot high-tech blasters at robot creatures in a combat to save the historic ghost town.

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DUH! WHY DIDN’T WE THINK OF THAT? (INSPIRING THINGS WE LOVE)

Bicycle blinkers

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Heated butter knife

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Self stirring mug

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Laser keyboard

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ROCKORANGE CLIENTS IN THE NEWS: COVERAGE ROUNDUP

From The Food Network & Cooking Channel South Beach Wine & Food Festival to a pop-up art gallery in Mexico, check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Red Robin Gourmet Burgers and Brews

Red Robin Gourmet Burgers and Brews was featured in the US Hispanic publication Hola Ciudad! The piece mentions the Golden Robin and Golden Brew-Off Award-winners and also highlights Red Robin’s participation at The Food Network & Cooking Channel South Beach Wine & Food Festival.

Red Robin Gourmet Burgers and Brews also received some coverage in Latina Magazine’s “The Latin Kitchen”, for their Golden Robin Award-winning burger, The 305 Burger, which was featured at the Heineken Light Burger Bash during the The Food Network & Cooking Channel South Beach Wine & Food Festival. The mention highlights the recipe of The 305 Burger, which was created by Florida International University (FIU) student, Given Suman, Red Robin’s Golden Robin Award winner.

305burger

 

 

 

 

 

 

 

 

BeerBoard

This month BeerBoard was featured in Food & Beverage Magazine as it released its latest Pour Report, providing insights into the strongest performers and trending beer styles from Q4 2016 (October, November, December) as compared to the same period in 2015.

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Grand Hyatt Playa Del Carmen Resort

The Grand Hyatt Playa del Carmen Resort in Quintana Roo, Mexico, was featured in Travel Agent Central for announcing their partnership with TerrinArt to create a pop-up gallery at the resort. The gallery will display six paintings by Belgian artist and Playa del Carmen ex-pat Peter Terrin.

GrandHyattPlayadelCarmenTerrinArt_0

 

 

 

 

 

Gulliver Schools

Gulliver received a mention in the Miami Herald last Friday for the hiring of their new volleyball coach, Alan Obrador.

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Setting the Tone in Little Havana

RockOrange is at the forefront of a cultural and creative resurgence, and it’s all taking place within blocks of our new home in Miami’s Little Havana. Just months following our move to a 17,000-square-foot creative campus in the heart of the historic neighborhood, we unveiled a new street art mural by local artist Daniel Fila, better known as Krave, setting the visual tone for the new “LiHa.”

RO_KraveWall-063[5]

Little Havana has seen a recent rise to prominence led by increased commercial and residential development, a thriving arts scene, cuisine and nightlife.

Our agency founders Miguel Piedra and David Naranjo, both Miami natives, had headquartered in the corporate suites of Blue Lagoon during the agency’s first three years (RockOrange was formed in 2013). The pair of Cuban-Americans, both raised in Miami, moved their headquarters to the area in 2016.

Last week, Krave, Miguel and David held a Facebook Live event showing everyone around the new jewel of LiHa. Check it out:

The mural, adorning the side of RockOrange’s headquarters, is a unique work of art reflecting the culture of a uniquely American area using familiar imagery: a Miami Metro Mover; a cigar-smoking gentleman wearing a panama hat; the renowned Cuban-America salsa performer, Celia Cruz; and Krave’s signature character, The Fresh Monkey. In a city where all neighborhoods come to be known by nicknames, six-foot-tall letters span the top of the mural spell out the word “LiHa,” cementing Little Havana’s new moniker.

FRESH IDEAS: SNAPCHAT TAKEOVER

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.27.17 to 3.3.17

Fun Fact: As of 2017, Snapchat has 158 million daily active users, 301 million monthly active users, and 2.5 billion snaps are sent per day.

Snap-Generation-A-Guide-to-History-of-Snapchat-GaryVee

 

 

 

 

 

 

 

 

BRANDS SNAP

You only have 8 seconds to catch your audience’s attention, which means it’s the chance for brands and marketers to get involved with what is trending and how to target their audience faster and more organically. It’s also a chance to be more creative, clever, and in the moment.

Mashable (@Mashable)

The approach they take incorporates visual storytelling with a quirky personality. While they use the platform to share breaking news, they also share their culture at their NYC headquarters, important events such as CES, World Cup, Comic-Con, SXSW, etc.

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Taco Bell (@TacoBell)

Who doesn’t remember the epic taco face on last year’s Cinco de Mayo brought by Taco Bell? The filter was viewed 224 million times and it has been the most successful campaign on Snapchat’s history.

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Amazon (@Amazon)

No big [$1 Billion] deal! That’s the five-year contract between the two companies. By adding the company on Snapchat you can Snap a Deal! This way they boost sales and get promo codes at checkout.

The White House also joined the app, as well as Canada’s Prime Minister, Justin Trudeau, who was the first politician to host a Snapchat live story.

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FEATURES

In 2016, the app released the feature Discover, a series of channels for everyone’s taste. All a user sees is an image and headline of the story and by clicking it they can read about it and subscribe to the channel. It varies from politics, food, pop culture, comedy, etc.

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Then, the Spectacles came along. Hyatt Hotels took this opportunity to release their “World of Hyatt” campaign by having employees wear the spectacles and record their experience at the location to share on social media. L’Oréal Paris did the same during the Golden Globes to show behind the scenes prep content and Grubhub showed the crowd their delivery man’s perspective in the streets of Chicago to promote their service.

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AGENCIES SNAP

Agencies like Mckinney (@McKinneysnaps) have an account takeover by a different staff member once a week. The employee showcases their day, with the goal of attracting potential clients and employees.

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Other agencies like Huge (@Hugesnaps) have used their accounts to show their culture. When they first launched their account, they used it with “Summer Fry Day” and had employees share their days on the agency’s account.

ClearPivot (@clearpivot) has another snap approach. It’s less agency culture and more of a mini vlog with marketing news and social media hot topics.

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Check out other major agencies that are snappin’ away on this ‘Ad Agencies on Snapchat’ Directory.

FRENEMIES

Remember when Facebook tried to buy Snapchat for $3 billion cash? And Snapchat was like…

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Then, they attempted to create “Slingshot,” a video messaging app that makes pictures and videos eventually disappear. The idea was an epic fail, and Facebook pulled the plug not long after it was released.

Now, patent documents have been released to show Apple is trying to create an “avatar environment” similar to Snapchat’s Bitmoji.

PS: Check out our Bitmoji-fied team!

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Then came Instagram Stories. The feature is the same as Snapchat, and some argue it’s more convenient because you can have the best of both worlds (posting a picture on your feed and using the “not so worthy” content for your stories) in one app.

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Snap Inc, Snapchat’s parent company recently released their IPO, and now the stock sale for Snapchat is the most valuable American technology company at $17 a share, valuing the company at $24 billion.

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In conclusion, Snapchat is a major key to keeping up with social media. If you disagree, then you can ask DJ Khaled.

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DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

A device that shows next day’s weather

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A dripless coffee cup

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A flippable bench for when it’s wet

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A see-through toaster

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FRESH IDEAS: SPRING BREAK EDITION

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.20.17 to 2.24.17

SPRING BREAK 

Fun Facts: Throughout 2016, “Spring Break” was mentioned 10,131,401 times on social media. Most of the conversation took part between February 21st, 2016 through March 10th, 2016.
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How Brands Have Gotten Involved In The Past
Brands use ‘Spring Break’ as a great opportunity to connect with the millennial audience because they see it as a vital opportunity to a word-of-mouth success. Back in the day, it was more of being present in the moment to advertise their products to the large crowds of young adults.

Gillete once created and sponsored beachfront lounges in the U.S.’s most popular Spring Break destinations like Panama City Beach, South Padre Island, and Daytona Beach to promote their products.

Emergen-C partnered up with hotels in the same tropical areas to provide samples in the rooms and bards to reinvent itself as the ultimate hangover cure.

Crest created pop-up tooth brushing stations outside of nightclubs.

Axe executed the “Axe Boot Camp: Spring Break Readiness,” a military styled commercial to prepare guys on how to handle the amount of women they would be all over them when they wore Axe.

Victoria’s Secret gave away 10,000 swimsuits to Spring Breakers staying at the Holiday Inn Sunspree Resort in Panama City Beach and then had a mini runway show contest.

Now, It’s Different…
But the goal remains the same: target those college students. Although the reach has deviated itself from being physically present at the most popular destinations, it’s shifted into being more social media present.

Hollister’s Snapchat Story
The retailer sponsored the Spring Break Story and showcased two men trying to impress the same girl throughout a narrative. The story then went to more organic engagement with Spring Breakers submitting their photos and images into the story.
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Trojan: It’s All About Staying Safe!
The condom brand used Snapchat as well to promote their products. The story featured men packing their bags for their trip and making sure they took their condoms to stay safe.3

 

 

 

 

 

 

 

 

 

Redbull’s Airdrop
It’s a bird, it’s a plane, it’s REDBULLS! Watch the epic airdrop and the reaction of the Spring Breakers in Panama City Beach back in 2015.
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TRENDS

I Could Use Some Wine Right MEOW!
Better than Happy Hour with your co-workers, you can now have Happy Hour with your cat. Apollo Peak created non-alcoholic “wines” for cats and dogs that are made with organic herbs and fresh beets.
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Window To The World
Toyota just made road trips waaay better. The newly developed interactive windows that can be used to draw objects, zoom in, and identify surroundings.
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Ky-rispy Kreme Shoes
Nike and the famous doughnut shop Krispy Kreme teamed up to create an edible looking show in honor of Kyrie Irving. They were sold in a food truck that was parked outside the Quicken Loans Arena and people were extremely excited to get a pair of shoes [and doughnuts] in their hands.
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DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

A hotel that gives you a separate towel for makeup
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A highlighter that lets you see what you’re highlighting
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A coffee shop menu that shows how much coffee is in each drink
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RockOrange Clients In the News: Coverage Roundup

2017 is in full effect and boy, have things been busy! Check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Beerboard

Beerboard, an integrated beer management tool and guest display system, scored big on the front page of USA Today Sports the day after the second most watched Super Bowl in history with some impressive game day national beer consumption stats.

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Seasons 52

The popular Seasons 52 eatery in Coral Gables received a visit from Lisa Petrillo and CBS Miami for a feature on the popular TV segment, “Taste of The Town.” Additionally, lookout for an upcoming a segment with WTVJ/NBC 6 – 6 in the Mix.

 

Grand Hyatt Playa Del Carmen Resort

Grand Hyatt Playa Del Carmen Resort got lots of love on Valentine’s Day in Recommend Magazine, LatinFlyer.com, and Spa Travel Gal blog for their romantic vacation specials.

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Casa de Campo Resort and Villas

Casa de Campo Resort and Villas made the news as recording artist Jennifer Lopez prepares to do something she’s never done before, perform in the Dominican Republic. Casa de Campo will host JLo at the Altos de Chavón venue, a Grecian-style amphitheater originally built in the 1970’s. Check out the features in TravelPulse, Fox News Travel and EIN News.

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Planet Fitness

Planet Fitness made its way into the Miami Herald’s list of things to do for lovers and loners on Valentine’s Day. Check out the full list of Valentine’s Day suggestions here.

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Capillus

Capillus, a company that produces FDA-cleared laser caps for the treatment of androgenetic alopecia, was recently featured on a full-page spread in Women’s Health Magazine, an estimated ad value of $215,900.

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Looking to score some solid coverage for your brand? Drop us a line: info@rockorange.com or 305.731.2224.

 

 

FRESH IDEAS: Valentine’s Edition

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.13.16 to 2.17.16

Valentine’s Day Fun Facts
Last year, the word “love” was tweeted more than 2.5 billion times worldwide and 40% of online searches leading to V-Day came from men and 60% from women ages between 25-44 years old.

 

Beer for Two
Sharing is caring. Minnesota brewer Grain Belt created the Grain Belt Dual Pour Can Topper for beer drinkers to share their beer with their significant others.

Grain Belt Dual Pour Can Topper

 

 

 

 

 

 

Burger King V-Day Cups
Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

 

The One That Got Away (Luckily)
This PSA ad by Canada’s Interval House starts off with men discussing ‘the one that got away’and although you might feel it’s romantic and feel sad for the men who lost their “love,” the ad’s purpose is much darker. The message is not quite about love, but rather about confusing love with possession and emotional abuse. Not-so-fun-fact: it takes an average of 5 attempts for a victim to leave an abusive partner.

 

From Trump, With Love
The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches. Definitely worth it to break from your flood of emails to watch some of the videos here.

The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches.

 

Parisian Love – A Romance in Search
Ever Googled “how to stop crying from the cutest ad ever?”

Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story.

The video has over 7M views on YouTube.

Can you search: how to stop crying from the cutest ad ever? Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story. The video has over 7M views on YouTube.

 

Drop a Hint
Back in 2012, Tiffany & Co. created the “Drop A Hint” button on their website to give women and men the chance to bookmark the item in hopes that their partner trolls their bookmarks and can see the goodies they want most. You can send also send “the hint” to your true love via email. Still one of our fave V-Day brand stunts. 

Tiffany & Co. Drop a Hint

 

 

 

Ford’s Speed-Dating Prank
Ford went down a very unique marketing campaign path with this idea. The video takes on the blind dates between different men and one beautiful woman… who also happens to be a professional stunt driver. Check out what happens on each of their “speedy” dates here.

 

Guy Gets Caught Cheating on BK’s Instagram
Although some people think this might’ve been a publicity stunt, Burger King made headlines when a guy was caught cheating on his girlfriend on the fast food restaurant’s Instagram comments section. (OUCH)

Guy Gets Caught Cheating on BK’s Instagram

 

 

 

 

 

 

 

 

AWESOME BRAND ACTIVATIONS

The North Face “Extreme Shopping”
Dare to zip? In celebration of their 50-year anniversary, The North Face opened a pop-up store in Korea and dared customers to take a 120m zip line ride for a free jacket. Those interested in the McMurdo parka jacket were asked if they wanted their jacket for free; and if they said “yes”, the North Face sent them on an unforgettable adventure.

The North Face “Extreme Shopping”

 

 

 

 

 

 

 

PRODUCTS & TECH 

Amazon Dash Button
Exclusively for Amazon Prime Members, the magical object that lets you re-order products with a touch of a button continues to grow in popularity–with members ordering five times more than the previous year.

Juno
Ride-sharing start-up Juno wants to be known for being a driver-friendly service by taking only 10% of commission (Uber takes 20%) and offering drivers equity in the company. The company will also ONLY accept Uber and Lyft drivers who have 4.7-5 star rating, no one else. Drivers are already showing large interest in the company, but we’ll see if the passengers follow…

 

YOU’LL WISH YOU THOUGHT OF IT FIRST (Random s$%! we love)

The credit card tip jar: DipJar.
DipJar

 

 

 

 

 

 

 

Guac is Extra: An avocado sticker that tells you when it’s ripe.
Avocado Ripe Sticker

 

 

 

 

 

 

 

A washing machine that lets you choose what food stain to clean out.
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A table slot for your cone of fries.
Fry Cone Slot

 

 

 

 

 

 

 

Looking for some fresh ideas for your brand? Drop us a line: info@rockorange.com.

 

Trends that Won Social Media During the Super Bowl

Like most of you, we were watching Super Bowl LI with our beer, wings, and dare we say, soul-crushing disappoint in tow (sorry Patriots fans, not sorry).

After the game, we all wanted to know what was going down off the field and on social media. Was the crying Jordan meme on Brady’s face going viral yet? Did Lady Gaga crush it with her half-time performance or was she getting slammed? Which brands’ commercials were scoring with fans and which were tanking?

So, we asked our social media team to take a dive into the conversation using our social listening platforms and analytics to let us know what was buzzing. Here are the top four trending topics throughout the night and into the post-Superbowl online frenzy:

1. Patriots Make an Epic Comeback

With over 11 million mentions across the country, the game itself was the star of the night. Garnering a whopping 36 percent of the mentions on Sunday, the Patriots comeback in the second half was the most talked about online. And honestly, who couldn’t talk about that unbelievable ending?

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2. Goo-goo for Gaga

But slow down, Pats… not too far behind, Lady Gaga came in hot with her incredible, acrobatic halftime show.

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Many were saying it was even better than the Queen B’s…

 

3. Tom Brady Makes NFL History

Along with the historic overtime win, Tom Brady also made history being the first quarterback to win five Super Bowls. Everyone was talking about it, some congratulating and some throwing shade.

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4. 84 Lumber’s Controversial Commercial

Finally, when everyone came down from the Super Bowl high (or got over the hangover), the ads became a contender. 84 Lumber caused the most buzz in the 24 hours following the big game with its controversial commercial (so controversial Fox actually denied airing the entire ad).

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You can watch the full ad here:

Shout out to Budweiser and T-Mobile for picking up big buzz for their commercials as well.

 

We enjoyed taking a short break from serious politics and cat videos to join in on the Super Bowl banter. Looking forward to seeing who makes the most talk next year… maybe a 6th win for Brady and the Patriots? (shudder)

Interested in our social media and online brand analytics services? Get at us: info@rockorange.com.

 

How RockOrange Built Buzz for Bloomin’ Brands Loyalty Program

The Job

Last year RockOrange was engaged by Bloomin’ Brands, one of the world’s largest fast, casual dining companies to launch Dine Rewards®, the first nationwide loyalty program to offer rewards across the brands’ multiple restaurant concepts including Outback Steakhouse, Carrabba’s Italian Grill®, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar.

The Fresh Ideas

RockOrange designed an integrated marketing communications program to drive awareness of and sign ups to the loyalty program through a series of cross-channel media and consumer facing activations including:

  • a content-rich PR Newswire landing page featuring infographics and videos alongside the launch press release
  • a 15 second digital advertisement on the Thomson Reuters building in Times Square
  • a national promotion with ABC’s Live with Kelly that ran during the week of the loyalty program launch and offered a $500 Dine Rewards prize for the show’s “Drive Me Wild” web trivia contest
  • multiple local radio promotions in key Bloomin’ Brands markets with stations including Miami’s Y100, Charlotte’s Channel 96.1, Atlanta’s KISS 104.1 and Jacksonville’s 1 WAPE
  • local blogger activations

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The Solid Results

The combination of activity worked. The day the press release was released, on July 19, 2016, more than 100,000 sign-ups to the Dine Rewards loyalty program were generated. Two weeks later, more than 800,000 members had enrolled, and by October that number had doubled to more than 1.6 million members.

The activity produced 165 articles in online and print publications in the first month alone, including Mobile Commerce Daily, the Tampa Bay Business Journal, Loyalty 360, National Restaurant News and FSR magazine, generating 143,638,295 impressions with an equivalent ad value of $3,320,605.

Social sentiment over the same time period was 100 percent positive with 4,506 mentions and 4,452 posts on social media generating more than 22 million impressions.

 

RockOrange Looks Back at the Highs and Highs of 2016

It’s finally here: 2017 has landed and those of us at RockOrange are filled with a renewed sense of hope, optimism and eager anticipation for what promises to be our biggest year yet!

But we aren’t exactly glad to see 2016 go—although a lot of people are. For us, it was a formative year. We capped off 2016 being named a Top Place to Work in PR by PRNews, which was a huge recognition (even though we’ve known it for years). We also won honors from Bulldog Reporter who awarded us Bronze in the category of ‘Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility’ for the digital work we executed on behalf of Miami’s Zoological Wildlife Foundation (ZWF) and from PR News, who awarded our campaign that launched the Thalia Sodi fashion line at Macy’s top spot in the ‘Facebook PR Campaign’ category in the publication’s annual Social Media Awards. We were also recognized as part of the team behind the award-winning McWhopper campaign at the 2016 Cannes Lions Festival.

Beyond the hardware, we bolstered our business last year by working with some inspiring new client partners, including launching Bloomin’ Brands Dine Rewards and the new American Museum of the Cuban Diaspora. We creatively introduced multiple Kitchen Aid products to Latin America, and elevated brands such as Red Robin Gourmet Burgers & Brews, Millennium Hotels & Resorts, Casa de Campo, Grand Hyatt Playa del Carmen, Planet Fitness, XtendBarre and Capillus.

We’ve also expanded our scope of work with our friends over at Driven Brands, Maaco, Meineke and Restaurant Services International, and have continued our longstanding relationship with Burger King. These client partners, new and old, have put their faith in us, and we’re excited to continue our great work together.

What else were we up to in 2016? Oh, not much… Only opening our own 17,000 square foot creative campus in the heart of Little Havana!

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With a buzzing mezzanine chock full of hardworking RockStars, to the authentic Cuban coffee/espresso machine in our new cafeteria, to the impromptu creative sessions being held throughout our open-concept flexible floor plan, we finally feel like we are “at home”. So if you’re ever nearby, don’t hesitate to drop in!

And finally, what would a killer creative campus be without creatives to fill it? This year, we added a slew of new RockStars to the team, headlined by creative director Sam Rodriguez, who has already made his mark on the agency’s aesthetic and attitude. We also brought on marketing ninja Louise Finlay, digital guru Rafael Aguirre, accounts superstar Frances Ramos and editorial specialist Jessica Pereda. We also proudly promoted two of our RockStars-in-Training, Elise Rodriguez and Carolina Vigoya, to account positions.

All told, it was a year of challenges met and conquered for our powerhouse agency that seems to get bigger and work bolder every year. Our goal in 2017 is to continue to empower and evolve. We know that when our history is written, 2016 will be an important chapter. This is the start of a new chapter, wherein we are emboldened to do really big things for our awesome clients, to help drive their brands with innovative, fresh thinking, and together, help achieve their dreams.

We can’t wait to get started.

Happy New Year!

—RockOrange

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