SOLID, FRESH IDEAS

The Latest From RockOrange

Fresh Ideas: Summer Trends

Welcome to our weekly “Fresh Ideas” post.

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

1. For The Days You Just Want to Forget

Fresh Ideas

Brazilian beer Boca Maldita created a campaign in conjunction with four infamous dating service Ashley Madison taglines to help people that get caught cheating, or being cheated on, drown on their sorrows. The campaign was created by Brazilian agency Candy Shop.

2. Save The Americans

Fresh Ideas
Planning where to go this summer? We’ve got you covered. The “Save The Americans” campaign was created by the Costa Rican Tourism Institute for the U.S. and Canadian markets. The campaign incorporates the diverse animals, flora, and fauna that the country has to offer while they sing a song for the overworked.

3. Bus Stop With Sunscreen

Bus Stop with Sunscreen

Knowing the risks with being exposed to the sun for too long, Cooch Creative created a billboard for the Sun Smart Cancer Council Western Australia in a bus stop that dispensed sunscreen. The campaign’s purpose was to remind beachgoers to protect their skin while enjoying their time out in the sun.

4. HomeAway Ft. Kid President

Kid President

Vacation rental marketplace, HomeAway, teamed with Kid President for a summer campaign to figure out where kids really want to go for vacation. The campaign ran along with the “Kids Rule Contest,” where participants uploaded a family photo to win a vacation of their choice. The campaign increased HomeAway’s social media drive, as well as more people visiting their landing page.

5. Books On The Beach

Books On The Beach

IKEA Australia released the “Books on the Beach” campaign right on time for the summer to remind beachgoers that books were still relevant even though school was over. The campaign also had a charitable component, which meant that a number of books sold went to the Australian Literacy and Numeracy Foundation.

6. Sprite Showers

Sprite Showers

For those who have been to the South American country know that Brazil is one of the hottest countries to be at during the summer. For this, Sprite created the Sprite Showers in a popular beach in the area to keep guests cool.

7. Coppertone’s New Look

Coppertone's New Look

PadillaCRT helped Coppertone with a campaign that helped many think differently about sunscreen.  The purpose of the campaign was to promote the “Clear Sheer” Coppertone edition, they repackaged and renamed it as “Clair” the sunscreen with a more “chic” look and explained it as a luxurious, lightweight and moisturizing sunscreen. When people were about to buy the new fancy product, they realized it was actually Coppertone, showing that perception was everything.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

 

Fresh Ideas: Spring Happenings

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some FRESH IDEAS with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

Heineken’s “Worlds Apart”

Heineken Worlds Apart

Despite the differences and often hate that people face every day. Heineken Publicis London created the “Worlds Apart” campaign, where they paired strangers with completely opposite beliefs and together they built up chairs, a bar, and a relationship where they can decide to discuss their differences while having a beer, or walk away. Watch what happens.

Tinder For… Animals?

2The “Most Eligible Bachelor in the World” is the world’s last male Northern White Rhino. The rhino recently joined Tinder to find love and as a last ditch effort to keep the species alive. The campaign aims to raise $9 million for fertility research and is the brain child of a Kenyan wildlife conservancy and Tinder.

 

 

The Dorito Bag That Sings

3Marvel Studios and Frito-Lay joined forces to create a campaign to promote the upcoming movie Guardians of the Galaxy: Vol 2. Each limited edition Doritos’ snack bag will have cassette inspired technology on the front, with the entire soundtrack loaded. Snack and sing by just plugging your headphones into the bag, which also happens to be rechargeable.

 

KFC In Space

4With Budweiser looking into alternatives to brew beer on Mars, KFC wants to take their Zinger Chicken Sandwich to space. The campaign, created by Wieden + Kennedy, shows the new Colonel (Rob Lowe) informing the American public about KFC’s space mission.

 

 

The Light Phone

4Sometimes, it’s just better to disconnect. The Light Phone was created for this purpose. It weights 38.5 grams, you can transfer your calls from your smartphone, and the battery can last up to three days. The purpose of the phone is to give people a break from technology, with a device only used to make and receive calls. Didn’t we used to have something like that?

Uber…Air?

6The ride sharing company is planning on taking over the skies as well with UberElevate. The aspiration to build an urban air transportation network was announced at its Elevation Summit event. By 2020, the company expects to have a craft prototype with the help of their partnerships with aerospace companies and cities.

 

Burger King’s Spain Video Game

7“Burger Clan” is a creation with a partnership with Sony Interactive Entertainment and is a video game that will boost the brand’s delivery service. The campaign involves nine professional gamers that represent FIFA’17 and Call of Duty, for example. Those who take part in the game must have a PlayStation Plus account, and the gamers will be the ones taking the orders to send out to delivery.

 

13 Reasons Why You Matter

8Netflix’s new show, 13 Reasons Why has been incredibly successful, yet very controversial. Some people truly appreciate its message while others believe that it’s putting too much focus on teen suicide.

In response to some of the backlash, Netflix came up with a social media campaign to motivate teens to express to their loved ones the “Reasons Why You Matter,” which ran on their Instagram Stories and
YouTube accounts.

 

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

 

Brands Targeting Millennials Need to Read This Census Report

“Regardless of what Millennials might say during brand surveys, this report reflects the facts of how they are living, and that information is crucial if you hope to gear your brand toward their lives.”

 

RockOrange VP of Content & Editorial David Quiñones

Contributed by David Quiñones

Lately, there’s no easier way for agencies and firms to insert themselves into brand and marketing related social conversations than to publish surveys about Millennials that promise to finally pull back the shroud of mystery from this beguiling generations’ consuming habits.

I knew a user data insight specialist once who told me that between Facebook data and Google data, she would rather attack a marketing campaign armed with user habits from Google. The information we put into Facebook is our “ideal selves” she said; it is our outward-looking aspirational identity. The questions we ask Google speak to who we really are.

Usually, the insights from these agency-led surveys wind up being pretty superficial. After all, these surveys are kind of like Facebook: respondents are imagining their ideal selves, and projecting it into their answers. And that’s fine; it can even be quite helpful in targeting and campaigning. But it isn’t necessarily the truth of who they are.

How Millennials are Really Living

On April 19, the U.S. Census Bureau released a report called The Changing Economics and Demographics of Young Adulthood: 1975–2016, focusing on the differences between young adults over the course of 40 years. Regardless of what Millennials might say during the aforementioned brand surveys, this report reflects the facts of how they are living, and that information is crucial if you hope to gear your brand toward their lives.

A few takeaways from the report we found interesting:

  • Most of today’s Americans believe that educational and economic accomplishments are extremely important milestones of adulthood. In contrast, marriage and parenthood rank low: over half of Americans believe that marrying and having children are not very important in order to become an adult.
  • Young people are delaying marriage, but most still eventually tie the knot. In the 1970s, 8 in 10 people married by the time they turned 30. Today, not until the age of 45 have 8 in 10 people married.
  • More young people today live in their parents’ home than in any other arrangement: 1 in 3 young people, or about 24 million 18- to 34-year olds, lived in their parents’ home in 2015.

More Than One-Third of Young Adults (Millennials) Live at Home
Source: U.S. Census Bureau

  • In 2005, the majority of young adults lived independently in their own household, which was the predominant living arrangement in 35 states. A decade later, by 2015, the number of states where the majority of young people lived independently fell to just six. Of the top five states where the most young adults lived independently in 2015, all were in Midwest and Plains states.
  • More young men are falling to the bottom of the income ladder. In 1975, 25 percent of young men ages 25 to 34 had incomes of less than $30,000 per year. By 2016, that share rose to 41 percent of young men (incomes for both years are in 2015 dollars).
  • Between 1975 and 2016, the share of young women who were homemakers fell from 43 percent to 14 percent of all women ages 25 to 34.
  • Of young people living in their parents’ home, 1 in 4 are idle, that is they neither go to school nor work. This figure represents about 2.2 million 25- to 34-year-olds. Among other characteristics, these young adults are more likely to have a child, so they may be caring for family, and over one quarter have a disability of some kind.

The Millennial generation, it goes without saying, is complex. The things they consider milestones (graduation, jobs, promotions) are different than what they consider capstones (marriage, children) and some capstones for previous generations are not showing up on their radar at all (do any of us honestly think we’ll get to retire?).

So, in the struggle to identify our target demographics’ “ideal selves”, let’s not give short shrift to their “real selves” and how they are living.

 


Interested in our public relations, social media and online brand analytics services?
Get at us: info@rockorange.com.

 

Maximizing a Celebrity Appearance for Your Brand

At RockOrange we represent a wide variety of clients – from large consumer brands to newly launching lifestyle businesses. With such a diverse group of clients, we always have to stay ahead of the game and keep a strong pulse on the practice of matching companies with the right strategic partners or celebrity ambassadors to drive awareness for corporate initiatives, be it product launches, red carpet events, non-profit programs or social media campaigns.

It is well known the power that a positive partnership or celebrity endorsement can have on your brand. But as a publicist, the glitz and glamour and perception of spontaneity that appears in the final coverage, doesn’t quite represent the less than sexy work that has transpired behind the scenes.

Recently, RockOrange had the pleasure of being able to promote the very lovely Jennifer Lopez as she was a recent guest of our client, Casa de Campo Resort & Villas in the Dominican Republic. She performed her very first concert in the country at the historic Altos de Chavón Amphitheater, and also brought along her children and new boyfriend, former New York Yankee, Alex Rodriguez. Her ageless beauty, tremendous talent and genuine graciousness were reflected in the photos and footage, but in and of themselves, those images and photos only go so far. It takes a rock solid plan, fresh ideas and a lot of work before, during and following the events to generate the right coverage for your clients.

With that, we thought we’d share a glimpse behind the curtain at some of the steps and a few tips on how we minimized missteps and maximized this celebrity appearance:

  • Be prepared: In advance of the celebrity’s arrival, pre-write a statement and social posts that you can send out immediately following. Have your media list ready and an editor on standby to refine any photos or footage. You want to lead the conversation, so time is of the essence. With proper planning, you should be able to quickly make minor changes to your statement, and send it out with a few clean images and footage. (Biggest reminder: DO NOT over-edit or add music to the footage. Leave the ambient noise.)
  • Know your team: When things are moving fast, or if you are based remotely from the appearance, you need to be able to trust in your partners. Have your core team identified and roles clearly defined. (A shout out to our fabulous partners at Casa de Campo!)
  • Make it easy for the celebrity: No one likes to have his or her time wasted. Pre-walk the path where the celebrity will walk. Know your entry and exit spots. Make sure they are able to quickly and easily get to their locations, without anything blocking the way. In the moment, they will be looking to you for guidance and confidence.
  • Know your end goal: Pre-determine what your ideal coverage looks like. Seed the outlets you want to be in and give them first access, or provide it to the outlet with your house cameras. Determine what your ideal coverage/image of the celebrity looks like. You want them to be shot in the perfect lighting with your brand represented in the background. Sometimes, this means kindly coercing the celebrity to stand or be somewhere they may not want to be. Politely stand your ground, know what you need to achieve, and make it happen.
  • Find things you can control: If the appearances don’t go as planned, find other ways to tell the story. What was the celebrity wearing? Who were they with? Where did they dine before or after the appearance? Stay focused on the goal of getting your brand image weaved throughout.
  • Integrate your brand message: Ensure that statements and visuals (photos and videos) reflect your brand integrity, likeness and/or name. But unless you are the president or owner of the brand, the focus is not on you. This is business and not friendship, so no cameos please.

So, how did this checklist work for us?

Our RockOrange Rockstars generated a little over one (1) billion media impressions and 250 million social media impressions off of Jennifer Lopez’s arrival to the island, groundbreaking first concert, visit and accommodations at Casa de Campo, and a philanthropic appearance with one of the resort’s local charity partners. By pitching stories that ranged from the aforementioned events to what she was wearing and details of the luxury resort, we secured over 350 placements in ten countries in media outlets ranging from Vogue and Architecture Digest to Entertainment Tonight and Telemundo.

We hope these few insights help guide your celebrity experiences to provide the best return on investment for your brand.

 


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

 

 

FRESH IDEAS: U.S. HISPANIC Trends Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

4.3.17 – 4.7.17

U.S. HISPANIC TRENDS

University of California’s Elotero Now Takes Venmo

PayPal owned app Venmo has grown immensely in the last years, reaching a record high when users transferred $1 billion in 2016.

Hijinio Camacho owns an elotero (food cart with an umbrella) just outside of UCSB where he has served Mexican treats for around 20 years. Recently, gave students the option to pay him using Venmo. His hard work has created a solid clientele, where the UCSB Latinx student body has helped grow his business. The university was also named a Hispanic Serving Institution in 2015 for being a campus that have more than a 25% Latino student body.

1

 

 

 

 

 

 

 

PayPal Expands to LatAm

The transaction platform recently expanded to Nicaragua, Dominican Republic, and Argentina. The payment service aims to extend to these countries to boost e-commerce.

2

 

 

 

Amazon Prime Launches in Mexico

For 449 pesos ($23), Mexicans can now have the [Prime] unlimited free shipping service delivered to their doors. This is good news for the market, since Amazon is LatAm’s second largest company with sales expecting to hit $6 million by 2018.

3

 

 

 

 

 

 

 

 

Batanga Media Rebrands

The 50 million + social following digital media company dedicated to deliver content in English, Spanish and Portuguese just rebranded its name to Vix as a result of the effective and quick growth of the company.

4

 

 

 

 

 

 

 

 

Marvel’s América Chávez

Marvel just released the first Latina Superhero. She’s 18 years old and also known as “Miss America,” who is an assistant at the University of Sotomayor and fights evil in between class periods. She’s also the first Hispanic superwoman to have her own comic and is to be a lesbian.

Marvel has been criticized for not being inclusive with female characters, which is the reason why América was created by story author Gabby Rivera and artist Joe Quinones.

5

 

 

 

 

 

Toyota’s “Más Que Un Auto”

In celebration of their 10 year anniversary as the #1 automotive brand in the U.S. Hispanic Market, Conill Advertising created the “Mas Que Un Auto” campaign to highlight how users treat their cars like part of their family by giving them names. The campaign consisted on going to www.masqueunauto.com to order a car badge name to place on the car. In exchange for the free badge, Toyota wanted to know the story behind the name and shared them on social media with 5.5 million mentions and 98 million total impressions, being the highest user generated campaign in the history of the brand.

6

 

 

 

 

 

Tide/Procter & Gamble’s #WashAwayLabels

The concept came during Hispanic Heritage Month and the campaign consisted on Hispanic consumers holding up shirts with negative Hispanic stereotypes. Then, Tide did its magic to washing the slurs away. The campaign has positive social media responses and took a stand for the Latin community.

8

 

 

 

 

 

 

 

 

NFL’S “Feel the Orgullo”

Not quite the Super Bowl, but still very exciting. The NFL developed an online platform for the Telemundo documentary about Hispanic players and their participation in the league, as well as giving consumers a call to action to share their Hispanic pride on social media. They also increased their Hispanic community outreach by incorporating Spanish language materials to their childhood wellness program and honoring a Hispanic community leader $2,000 to the charity of his choice.

9

 

 

 

 

 

Ford’s “Mi Tradición Hispana”

As a way to tap into the U.S. Hispanic crowd, Ford created the “Mi Tradición Hispana” aka “My Hispanic Tradition” to engage with the Latin community and encourage them to interact on social media. The car company also scored when they became the official partnered of the Copa America Centenario soccer tournament in 2016.

10

 

 

 

 

 

 

 

 

11

 

 

 

 

 

DUH! WHY DIDN’T I THINK OF THAT? (DELICIOUS HISPANIC FOODS WE LOVE)

Arepas

12

 

 

 

 

 

 

Elote

13

 

 

 

 

 

 

Croquetas

14

 

 

 

 

 

 

Ceviche

16

 

 

 

 

 

 

 

 

 

 

 

FRESH IDEAS: APRIL FOOL’S Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.27.17 – 3.31.17

Fun Fact: Scientists are able to turn peanut butter into diamonds.

pic

 

 

 

 

 

 

 

Each week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #SparkleButter by Lead Designer, Josue Brizuela.

APRIL FOOL’S

Google Outdoing Themselves

Google Wallet Mobile ATM          

In 2013, the company announced the release of the wallet Mobile ATM, a device that would attach to smartphones and dispense money instantly, including unique $2 bills.

1

 

 

 

 

 

 

 

 

Google’s Treasure Map

Ahoy! The company created an old school map that “belonged” to infamous pirate William “Captain” Kidd. Users were invited to “crack the code” to find hidden clues in order to find treasure.

2

 

 

 

 

 

Google Nose Beta

Before Siri helped us out search for stuff and answer questions, Google came up with the brilliant idea of “searching for smells.” The feature included the “Mobile Aroma Indexing Program” that would detect 50 million databases of smells.

Google Mic-Drop

As their tradition, Google released their April Fool’s “Mic Drop” prank that backfired. The feature allowed users to “send and mic drop” to their emails that attached a GIF of a minion dropping a mic. The new button had a bug that would send the GIF when using the regular “send button” and not the new feature. Google pulled the plug on the prank shortly after they detected the problem.

3

 

 

 

 

 

 

 

 

Gmail            

Back in 2004, Google announced the launch of Gmail, a free email service on April 1st and because of the company’s April Fool’s history, people thought it was a hoax, as they stated that it would have 500 times the capacity of Hotmail and Yahoo Mail. This was a smart play by Google, since it generated them extra publicity.

5

 

 

 

 

Sayonara, YouTube

The company teamed up with The Onion to announce that after eight years, their days were almost over and that they would no longer accept video uploads. During the announcement, the spokesperson said they were looking for the best home for video on the Internet, and that it would take 10 years to watch them all in order to find the winner, who would be announced in 2023.

4

 

 

 

 

 

Twttr Annncmnt

The social media platform announced that it was shifting to a new feature where only consonants were allowed in order to have more “dense” communication. For five dollars a month, the premium “Twitter” service would include vowels as well.

6

 

 

 

 

 

 

 

 

Glasses For Dogs

Warby Parker released dog eyeglasses back in 2012 the furry members of the family. When customers went to check out their $95 canine glasses, an April Fool’s announcement popped up into the screen.

7

 

 

 

 

 

 

Domino’s Canned Pizza

Canned ravioli is already a bit weird, but canned pizza is definitely weirder. Domino’s in Japan unveiled a “canned pizza” that was sold for 401 yen online as part of their April Fool’s joke.

8

 

 

 

 

 

 

 

Cheeteau

Cheetos introduced their new fragrance, Cheeteau on April 1st, 2014. The smell supposedly smelled “buttery, with notes of sharp cheddar, and a hint of lemony sweetness.”

9

 

 

 

 

 

 

 

DUH! WHY DIDN’T I THINK OF THAT? (APRIL FOOL’S PRODUCTS WE WISH WERE REAL)

Domino’s Edible Pizza Box

10

 

 

 

 

 

 

Glass Floor Plane (Virgin Atlantic)

11

 

 

 

 

 

 

 

International Space Rental (Airbnb)

12

 

 

 

 

 

 

Rain boots for dogs (Hunter Boots)

14

 

 

 

 

 

Play Doh 3-D Printer

17

 

 

 

 

 

 

 

 

 

FRESH IDEAS: FAST FOOD AND OTHER COOL TRENDS

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.20.17 – 3.26.17

Fun Fact: Meat-lover Simon Smith changed his name to ‘Bacon Double Cheeseburger.’

Screen Shot 2017-03-28 at 2.24.18 PMEach week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #PleasedToMeatYou by Senior Account Director, Mitchell Nover.

 

FAST FOOD TRENDS

Moschino x McDonald’s

Couture with a side of fries, please.

Back in 2014, Moschino launched its “fast food couture” collection, one of them being a McDonald’s inspired collection.

If fast food couture is your thing, but not in your budget, the “Big Mac Shop” was created in Sweden with the purpose of wearing Big Mac leggings, t-shirts, etc. Check out the collection here.

1

 

 

 

 

 

 

 

 

Flame-Grilled Fragrance

When Burger King Japan announced they would be selling a Whopper scented perfume on April 1st, people thought it was an April Fools joke. Turns out, it wasn’t. The fragrance was in fact sold in all Burger Kings in Japan for $42 along with a flame-grilled Whopper on the side. According to reviewers, the scent wasn’t quite Whopper-y, but it still sold out!

2

 

 

 

 

 

 

Fly-Through

Brian Wolter, a Danish designer, created a Burger King “Fly Through” that looks like a mini Burger King to feed the birds in the area. The birdfeeder is solar powered and has LED lights to let birds know they’re open 24 hours.

3

 

 

 

 

Pizza Hut Nailpolish

“Meat Me After Midnight” and “Dough You Need Me” are some of the names of the nail polish that Pizza Hut Australia created for their Valentine’s Day promo.

Untitled

 

 

 

 

 

 

 

Don’t Forget To Brush

Colgate Thailand created a campaign aiming to motivate children to brush their teeth after eating sweets by… giving them ice cream. Once the ice cream lollipop was done, the stick was shaped like a toothbrush that said, “Don’t forget,” with the Colgate logo.

4

 

 

 

 

 

 

 

 

Finger Lickin’ Good

Similar (but different) to Pizza Hut’s nail polishes, KFC created edible nail polishes. You read that right, flavors/shades include “Hot & Spicy” aimed to taste and look like Tabasco hot sauce, “Original Recipe” aimed to taste like their famous fried chicken. Now this brand, took biting your nails to a whole new level…

5

 

 

 

 

 

 

 

 

Pass The Heinz

For all the Mad Men fans, remember when Don Draper pitched his “Pass the Heinz” campaign? It is now being executed in real life by Heinz’s current agency, David Miami, and it’s giving credit to Sterling Cooper Draper Pryce, Don’s fictional film.

6

7

 

 

 

 

 

 

COOL TRENDS

IKEA

IKEA’s most recent invention is what we’ve all wanted this whole time. The company’s prototype engineers in their Sweden HQ have been working for a while to bring us furniture that snaps together.

8

 

 

 

 

 

 

 

 

Climbers document their Everest attempt on Snapchat

Adrian Ballinger and Cory Richards set a goal last year to climb Mount Everest with no supplemental oxygen while documenting it on Snapchat, their story used the hashtag #EverestNoFilter. This year, the dynamic duo is going at it again and is being sponsored by Eddie Bauer and Strava.

9

 

 

 

 

 

Uber and Airline Partnership

Uber and airline Transavia partnered to offer in the course of a week, real time last minute flights from the nearest airport when opening the app. Once you pick your destination, the price [of the ride, plus ticket] was included. The campaign was launched in three cities: Paris, Lyon, and Nantes.

10

 

 

 

 

 

Zocdoc’s Emoji Search

Zocdoc is an app that allows users to find doctors and schedule appointments. Their latest activation is with emojis in order to be more user-friendly. There are options like for heartburn, for allergies, and for travel medicine.

11

 

 

 

 

 

U.S. HISPANIC TRENDS

IMS & Snapchat Expand Partnership

Internet Media Services (IMS) is in charge of creating campaigns in Latin America from advertisers such as Unilever, Coca-Cola, and Samsung. The partnership with Snapchat began in Brazil with sponsored lenses and branded filters and is now expanding to Mexico, Argentina, and Colombia.

CNN en Español 20th Anniversary

The network first aired on March 17th, 1997 to cover global events such as politics, entertainment, news, and history throughout the years. 20 years later, the platform reaches over 49 million Spanish-speaking homes between Latin America and the United States.

Spanish TED Talks

TED partnered with Spanish U.S. network Vme TV in 2015 to create a 13 episode tv series focused on how Hispanics can help shape a better future. Each episode of the “Soy TED” series had different Hispanic figures such as Ismael Cala, Daniel, Cerezo, and Jamie Seidner.

DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

Folding Bike Helmet

13

 

 

 

 

 

 

 

 

Prosthesis That’s Built To Play

14

 

 

 

 

 

 

Shoes that tie themselves (Nike Hyperadapt 1.0)

15

 

 

 

 

 

 

 

 

Wearable robotic glove (to restore hand movements)

16

 

 

 

 

 

 

FRESH IDEAS: MARCH MADNESS, SXSW, U.S. HISPANIC TRENDS

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.13.17-3.17.17

Fun Fact: One in seven fans call in sick just to catch a March Madness tournament.

#SweetSicksteen

1

 

 

 

 

 

MARCH MADNESS

Pedal Power

Pizza Hut made ordering pizza during your favorite game so much easier with their “Pie Tops.” The limited edition shoes have a button in the tongue of the sneakers that have a geolocation for the pizza to be delivered to your location.

2

 

 

 

 

 

#MarchMayhem

All State is usually the NCAA’s corporate partner. The brand uses the “Mayhem” character, played by Dean Winters, who takes over the official @Mayhem Twitter account that has almost 100K followers where he makes fun of how obsessive people get over the tournaments.

3

 

 

 

 

 

 

 

 

The Official March Madness Candy

In 2015 as the official NCAA candy sponsor, the brand created a social media campaign on “Final Four Fridays” and a “Reese’s College All Star Game” for students to show on social media their favorite basketball moments to win special prizes. They also conducted the “Put Reese’s In Your Starting Lineup” campaign for the audience to select their five favorite Reese’s candy.

4

 

 

 

 

 

 

 

 

Sweet 16

4C Insights, a worldwide data company with headquarters in Chicago created a Sixteen Bracket after analyzing the tv advertisements throughout the tournament based on social media engagement by calculating the Twitter and Facebook clicks. Check out the “Brand Madness” brackets here.

5

 

 

 

 

 

 

 

 

Other Brand’s Cool Social Media Posts

Oreo

6

 

 

 

 

 

 

 

 

KFC

7

 

 

 

 

 

 

 

 

SXSW

Fasten @ SXSW

After the city of Austin required Uber and Lyft drivers to have fingerprinted background checks, both companies stepped out. This is now giving Fasten, a new driving service, a chance to shine during SXSW. The company partnered with SXSW to provide guests a riding service after events or partiers, having results of 250% increase in business.

8

 

 

 

 

Sony’s Motion Sonic Wristband

Don’t follow the sound, let the sound follow you.

Sony showed up to SXSW with a wristband that uses movement to manipulate sound. The band is part of the Motion Sonic project that uses microphones to collect data on arm and leg movements.

9

 

 

 

 

 

 

Mashable House: More Than Meets The Eye

During the event, Mashable created a Mashable House for guests to surround themselves with unique and innovative activities. Some activities included yoga, crafting the perfect Paloma drink, create art in a temperature-based installation, and re-create Beyonce’s epic pregnancy announcement picture.

11

 

 

 

 

 

 

Step Into My Box

McDonald’s created a loft in 2016 that let guests create custom sundaes and burgers. It also used virtual reality to step inside of a Happy Meal box and use laser paint or a paintbrush to decorate the box. Those who participated received a GIF of their VR experience to share on social media.

12

 

 

 

 

 

U.S. HISPANIC TRENDS

Amazon to Launch Spanish Website

Amazon’s U.S. website will soon release a Spanish website, hoping to delight the 40 million Spanish-speaking and 10 million bilingual Spanish-English speaking Americans.

Univision and Nielsen Partner Up

To better position Univision’s radio content and advertising, the company partnered with Nielsen Audio. Since radio reaches 98% of all Hispanics throughout the month, this is the opportunity to better position dollars into programming and marketing decisions. Brands often face the issue of spending too much money on the wrong content, so a partnership like this can benefit both consumers and brands.

Coupon Life

Stats show that 9/10 Hispanics search online for deals and 85% print coupons before going to the store. 9/10 also said they’re willing to switch stores as long as they find a better deal and 8/10 said they decide where to shop based on where they can use paperless discounts (such as in mobile devices and loyalty programs).

 

DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

Mini Picnic Grill

13

 

 

 

 

 

 

 

 

 

Vegetable huggers

14

 

 

 

 

“Grill and chill” BBQ donut

15

 

FRESH IDEAS: INTERNATIONAL WOMEN’S DAY EDITION

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
3.6.17 to 3.10.17

Fun Fact: The treadmill was originally invented as a torturing device for prisoners, and now it’s worth $1.4 billion in the fitness industry.

1

 

 

 

 

 

FITNESS BRANDS

Pedal Power

Other than stuffing your face with popcorn and nachos, imagine watching a movie while working out. While many of us binge on our favorite TV show while doing cardio, cycling bikes power this cinema. Each cyclist generates around 50 watts, so the usual amount of cyclist power is 12 (in order to generate the 400 watts needed) to make sure the film is not interrupted.

2

 

 

 

 

 

 

 

 

Nike & Jordan: The SNKRS XPRESS

The pop up took the cities of Toronto, New York, Chicago, and Los Angeles to give Nike+ members a curated selection of footwear. The unique experience was by appointment only to create an intimate involvement.

3

 

 

 

 

 

Squattin’ For a Ride

Too much guac? Mexico is one of the fattest nations on the world, so its officials decided to fight obesity by having squats stations at their Mexico City subway. The tickets cost five pesos and each squat was worth one peso.

The same campaign happened in Moscow by the Russian Olympic Committee during the Olympics in Sochi. A ticket machine was modified to accept 30 squats or lunges in exchange for travel tickets.

4

 

 

 

 

 

 

 

Subway Pump Battle

74% of Koreans admitted to lack of exercise. Reebok Korea launched their ZPump Fusion by having subway commuters work out and battle each other while waiting for their train. After the battle, each member would get a new pair of the ZPump Fusion.

5

 

 

 

 

 

 

INTERNATIONAL WOMEN’S DAY

Snapchat Filters

The company honored women with their most exciting feature: filters. Some of the iconic women they decided to portray were Frida Kahlo, Marie Curie, and Rosa Parks. Marie Curie’s filter raised a lot of eyebrows after the filter gave a smokey eye and eyelashes.

6

 

 

 

 

 

 

Burger Queen

Burger King China celebrated women by asking them if they could be their “Burger Queen.” The campaign asked different women if they could be their queen, and many hesitated. What they found on their burger boxes will melt your heart. The video has reached 60 million views.

7

 

 

 

 

 

 

Potty-Mouthed Princesses Drop F-Bombs

FCK8 released a feminism campaign in 2015 of little girls wearing princess dresses and dropping F bombs casually, while arguing issues such as “sexual assault” and “pay inequality.” The campaign caused backlash and criticism, but they accomplished their goal: get their message across and make headlines.

8

 

 

 

 

 

 

COOL TRENDS

The Amazon Effect

Hungry? Order UberEats, Postmates, or Eat24. Out of wine? Order your alcohol through Klink or Drizly. Need a dress for a wedding? Order from Rent the Runway. Need groceries? Order Instacart. Need all of the above, plus a phone case, chair, running shoes, and a towel? Order it on Amazon.

Our point?

We’re living the Amazon Effect. This is the impact of the digital and physical marketplace on the traditional business model. This is due to the overwhelming expansion of technology and the fact that it makes everything simple and effortless. We’d rather order light bulbs on Amazon rather than going to Home Depot because we can get them within an hour through Amazon NOW.

The effect is taking a toll on retail real estate, as stores are closing because of the lack of interest in the physical stores. It’s also impacting jobs, and major department stores are reducing their workers each year.

The Amazon Effect was created after the Internet gave us e-commerce, and it’s now inescapable.

9

 

 

 

 

 

 

Nike’s ‘Pro Hijab’

The brand’s latest expansion is for female Muslim athletes and it’s set to release spring 2018. The “pro hijab’ will cost $35 is designed with light materials and will come in gray, black and obsidian.

18

 

 

 

 

 

 

Gender-Neutral Bathrooms

Yelp is offering reviews for businesses to identify establishments with bathrooms that are available to individuals of any gender. A mother of an employee motivated the move, and it’s now part of their prioritized features.

19

 

 

 

 

 

 

 

 

 

 

 

Wine Infused Coffee (YASSS)

Napa Valley’s Molinari Private Reserve and John Weaver of Wild Card Roasters teamed up to created the perfect combination of wine and coffee. The coffee sells for $19.95 for a half-pound bag and it’s the perfect drink when you’re between coffee and mimosas while at brunch. Right?!?

12

 

 

 

 

 

 

Knott Berry Farms’ Virtual Reality

Just like many theme parks, using VR is a fun trend for visitors to bring them to a new world without building new sets and power seats. The headset will let visitors shoot high-tech blasters at robot creatures in a combat to save the historic ghost town.

13

 

 

 

 

 

 

DUH! WHY DIDN’T WE THINK OF THAT? (INSPIRING THINGS WE LOVE)

Bicycle blinkers

14

 

 

 

 

Heated butter knife

15

 

 

 

 

 

 

Self stirring mug

16

 

 

 

 

 

 

 

 

Laser keyboard

17

 

 

 

 

 

 

 

 

 

ROCKORANGE CLIENTS IN THE NEWS: COVERAGE ROUNDUP

From The Food Network & Cooking Channel South Beach Wine & Food Festival to a pop-up art gallery in Mexico, check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Red Robin Gourmet Burgers and Brews

Red Robin Gourmet Burgers and Brews was featured in the US Hispanic publication Hola Ciudad! The piece mentions the Golden Robin and Golden Brew-Off Award-winners and also highlights Red Robin’s participation at The Food Network & Cooking Channel South Beach Wine & Food Festival.

Red Robin Gourmet Burgers and Brews also received some coverage in Latina Magazine’s “The Latin Kitchen”, for their Golden Robin Award-winning burger, The 305 Burger, which was featured at the Heineken Light Burger Bash during the The Food Network & Cooking Channel South Beach Wine & Food Festival. The mention highlights the recipe of The 305 Burger, which was created by Florida International University (FIU) student, Given Suman, Red Robin’s Golden Robin Award winner.

305burger

 

 

 

 

 

 

 

 

BeerBoard

This month BeerBoard was featured in Food & Beverage Magazine as it released its latest Pour Report, providing insights into the strongest performers and trending beer styles from Q4 2016 (October, November, December) as compared to the same period in 2015.

Craft-Beer1

 

 

 

 

 

 

 

Grand Hyatt Playa Del Carmen Resort

The Grand Hyatt Playa del Carmen Resort in Quintana Roo, Mexico, was featured in Travel Agent Central for announcing their partnership with TerrinArt to create a pop-up gallery at the resort. The gallery will display six paintings by Belgian artist and Playa del Carmen ex-pat Peter Terrin.

GrandHyattPlayadelCarmenTerrinArt_0

 

 

 

 

 

Gulliver Schools

Gulliver received a mention in the Miami Herald last Friday for the hiring of their new volleyball coach, Alan Obrador.

Screen Shot 2017-03-07 at 1.51.33 PM

 

 

 

 

 

 

 

 

 

 

Drop Us A Line