Buzz
Vero Shows That the ‘Who’ in Brands is More Important Than Ever
By: Miguel Piedra As Instagram continues to gobble up one-time rival Snapchat’s market share, it makes sense that a third challenger in the photo-sharing space should find breathing room. That challenger, it seemed, was Vero, an ad-free and algorithm-free
Everything to Everybody: Internal Comms When Stakeholders are More Than Just Employees
It’s never been more important for brands to be good at talking to themselves. But today, that can mean communicating to more than just employees. Often, those who have spent time outside the corporate world can be blissfully unaware of
You Can’t Force Diversity. Instead, Look For Places Where It Grows Naturally.
By Miguel Piedra, Principal & Managing Partner, RockOrange Last month, Palo Alto-based computer hardware developer HP made news when its CMO issued an ultimatum to its PR and advertising partners, exhorting them to submit plans for those agencies to become more diverse