FRESH IDEAS: U.S. HISPANIC Trends Edition

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

4.3.17 – 4.7.17

U.S. HISPANIC TRENDS

University of California’s Elotero Now Takes Venmo

PayPal owned app Venmo has grown immensely in the last years, reaching a record high when users transferred $1 billion in 2016.

Hijinio Camacho owns an elotero (food cart with an umbrella) just outside of UCSB where he has served Mexican treats for around 20 years. Recently, gave students the option to pay him using Venmo. His hard work has created a solid clientele, where the UCSB Latinx student body has helped grow his business. The university was also named a Hispanic Serving Institution in 2015 for being a campus that have more than a 25% Latino student body.

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PayPal Expands to LatAm

The transaction platform recently expanded to Nicaragua, Dominican Republic, and Argentina. The payment service aims to extend to these countries to boost e-commerce.

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Amazon Prime Launches in Mexico

For 449 pesos ($23), Mexicans can now have the [Prime] unlimited free shipping service delivered to their doors. This is good news for the market, since Amazon is LatAm’s second largest company with sales expecting to hit $6 million by 2018.

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Batanga Media Rebrands

The 50 million + social following digital media company dedicated to deliver content in English, Spanish and Portuguese just rebranded its name to Vix as a result of the effective and quick growth of the company.

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Marvel’s América Chávez

Marvel just released the first Latina Superhero. She’s 18 years old and also known as “Miss America,” who is an assistant at the University of Sotomayor and fights evil in between class periods. She’s also the first Hispanic superwoman to have her own comic and is to be a lesbian.

Marvel has been criticized for not being inclusive with female characters, which is the reason why América was created by story author Gabby Rivera and artist Joe Quinones.

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Toyota’s “Más Que Un Auto”

In celebration of their 10 year anniversary as the #1 automotive brand in the U.S. Hispanic Market, Conill Advertising created the “Mas Que Un Auto” campaign to highlight how users treat their cars like part of their family by giving them names. The campaign consisted on going to www.masqueunauto.com to order a car badge name to place on the car. In exchange for the free badge, Toyota wanted to know the story behind the name and shared them on social media with 5.5 million mentions and 98 million total impressions, being the highest user generated campaign in the history of the brand.

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Tide/Procter & Gamble’s #WashAwayLabels

The concept came during Hispanic Heritage Month and the campaign consisted on Hispanic consumers holding up shirts with negative Hispanic stereotypes. Then, Tide did its magic to washing the slurs away. The campaign has positive social media responses and took a stand for the Latin community.

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NFL’S “Feel the Orgullo”

Not quite the Super Bowl, but still very exciting. The NFL developed an online platform for the Telemundo documentary about Hispanic players and their participation in the league, as well as giving consumers a call to action to share their Hispanic pride on social media. They also increased their Hispanic community outreach by incorporating Spanish language materials to their childhood wellness program and honoring a Hispanic community leader $2,000 to the charity of his choice.

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Ford’s “Mi Tradición Hispana”

As a way to tap into the U.S. Hispanic crowd, Ford created the “Mi Tradición Hispana” aka “My Hispanic Tradition” to engage with the Latin community and encourage them to interact on social media. The car company also scored when they became the official partnered of the Copa America Centenario soccer tournament in 2016.

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DUH! WHY DIDN’T I THINK OF THAT? (DELICIOUS HISPANIC FOODS WE LOVE)

Arepas

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Elote

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Croquetas

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Ceviche

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FRESH IDEAS: APRIL FOOL’S Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.27.17 – 3.31.17

Fun Fact: Scientists are able to turn peanut butter into diamonds.

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Each week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #SparkleButter by Lead Designer, Josue Brizuela.

APRIL FOOL’S

Google Outdoing Themselves

Google Wallet Mobile ATM          

In 2013, the company announced the release of the wallet Mobile ATM, a device that would attach to smartphones and dispense money instantly, including unique $2 bills.

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Google’s Treasure Map

Ahoy! The company created an old school map that “belonged” to infamous pirate William “Captain” Kidd. Users were invited to “crack the code” to find hidden clues in order to find treasure.

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Google Nose Beta

Before Siri helped us out search for stuff and answer questions, Google came up with the brilliant idea of “searching for smells.” The feature included the “Mobile Aroma Indexing Program” that would detect 50 million databases of smells.

Google Mic-Drop

As their tradition, Google released their April Fool’s “Mic Drop” prank that backfired. The feature allowed users to “send and mic drop” to their emails that attached a GIF of a minion dropping a mic. The new button had a bug that would send the GIF when using the regular “send button” and not the new feature. Google pulled the plug on the prank shortly after they detected the problem.

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Gmail            

Back in 2004, Google announced the launch of Gmail, a free email service on April 1st and because of the company’s April Fool’s history, people thought it was a hoax, as they stated that it would have 500 times the capacity of Hotmail and Yahoo Mail. This was a smart play by Google, since it generated them extra publicity.

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Sayonara, YouTube

The company teamed up with The Onion to announce that after eight years, their days were almost over and that they would no longer accept video uploads. During the announcement, the spokesperson said they were looking for the best home for video on the Internet, and that it would take 10 years to watch them all in order to find the winner, who would be announced in 2023.

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Twttr Annncmnt

The social media platform announced that it was shifting to a new feature where only consonants were allowed in order to have more “dense” communication. For five dollars a month, the premium “Twitter” service would include vowels as well.

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Glasses For Dogs

Warby Parker released dog eyeglasses back in 2012 the furry members of the family. When customers went to check out their $95 canine glasses, an April Fool’s announcement popped up into the screen.

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Domino’s Canned Pizza

Canned ravioli is already a bit weird, but canned pizza is definitely weirder. Domino’s in Japan unveiled a “canned pizza” that was sold for 401 yen online as part of their April Fool’s joke.

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Cheeteau

Cheetos introduced their new fragrance, Cheeteau on April 1st, 2014. The smell supposedly smelled “buttery, with notes of sharp cheddar, and a hint of lemony sweetness.”

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DUH! WHY DIDN’T I THINK OF THAT? (APRIL FOOL’S PRODUCTS WE WISH WERE REAL)

Domino’s Edible Pizza Box

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Glass Floor Plane (Virgin Atlantic)

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International Space Rental (Airbnb)

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Rain boots for dogs (Hunter Boots)

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Play Doh 3-D Printer

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FRESH IDEAS: FAST FOOD AND OTHER COOL TRENDS

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.20.17 – 3.26.17

Fun Fact: Meat-lover Simon Smith changed his name to ‘Bacon Double Cheeseburger.’

Screen Shot 2017-03-28 at 2.24.18 PMEach week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #PleasedToMeatYou by Senior Account Director, Mitchell Nover.

 

FAST FOOD TRENDS

Moschino x McDonald’s

Couture with a side of fries, please.

Back in 2014, Moschino launched its “fast food couture” collection, one of them being a McDonald’s inspired collection.

If fast food couture is your thing, but not in your budget, the “Big Mac Shop” was created in Sweden with the purpose of wearing Big Mac leggings, t-shirts, etc. Check out the collection here.

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Flame-Grilled Fragrance

When Burger King Japan announced they would be selling a Whopper scented perfume on April 1st, people thought it was an April Fools joke. Turns out, it wasn’t. The fragrance was in fact sold in all Burger Kings in Japan for $42 along with a flame-grilled Whopper on the side. According to reviewers, the scent wasn’t quite Whopper-y, but it still sold out!

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Fly-Through

Brian Wolter, a Danish designer, created a Burger King “Fly Through” that looks like a mini Burger King to feed the birds in the area. The birdfeeder is solar powered and has LED lights to let birds know they’re open 24 hours.

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Pizza Hut Nailpolish

“Meat Me After Midnight” and “Dough You Need Me” are some of the names of the nail polish that Pizza Hut Australia created for their Valentine’s Day promo.

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Don’t Forget To Brush

Colgate Thailand created a campaign aiming to motivate children to brush their teeth after eating sweets by… giving them ice cream. Once the ice cream lollipop was done, the stick was shaped like a toothbrush that said, “Don’t forget,” with the Colgate logo.

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Finger Lickin’ Good

Similar (but different) to Pizza Hut’s nail polishes, KFC created edible nail polishes. You read that right, flavors/shades include “Hot & Spicy” aimed to taste and look like Tabasco hot sauce, “Original Recipe” aimed to taste like their famous fried chicken. Now this brand, took biting your nails to a whole new level…

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Pass The Heinz

For all the Mad Men fans, remember when Don Draper pitched his “Pass the Heinz” campaign? It is now being executed in real life by Heinz’s current agency, David Miami, and it’s giving credit to Sterling Cooper Draper Pryce, Don’s fictional film.

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COOL TRENDS

IKEA

IKEA’s most recent invention is what we’ve all wanted this whole time. The company’s prototype engineers in their Sweden HQ have been working for a while to bring us furniture that snaps together.

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Climbers document their Everest attempt on Snapchat

Adrian Ballinger and Cory Richards set a goal last year to climb Mount Everest with no supplemental oxygen while documenting it on Snapchat, their story used the hashtag #EverestNoFilter. This year, the dynamic duo is going at it again and is being sponsored by Eddie Bauer and Strava.

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Uber and Airline Partnership

Uber and airline Transavia partnered to offer in the course of a week, real time last minute flights from the nearest airport when opening the app. Once you pick your destination, the price [of the ride, plus ticket] was included. The campaign was launched in three cities: Paris, Lyon, and Nantes.

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Zocdoc’s Emoji Search

Zocdoc is an app that allows users to find doctors and schedule appointments. Their latest activation is with emojis in order to be more user-friendly. There are options like for heartburn, for allergies, and for travel medicine.

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U.S. HISPANIC TRENDS

IMS & Snapchat Expand Partnership

Internet Media Services (IMS) is in charge of creating campaigns in Latin America from advertisers such as Unilever, Coca-Cola, and Samsung. The partnership with Snapchat began in Brazil with sponsored lenses and branded filters and is now expanding to Mexico, Argentina, and Colombia.

CNN en Español 20th Anniversary

The network first aired on March 17th, 1997 to cover global events such as politics, entertainment, news, and history throughout the years. 20 years later, the platform reaches over 49 million Spanish-speaking homes between Latin America and the United States.

Spanish TED Talks

TED partnered with Spanish U.S. network Vme TV in 2015 to create a 13 episode tv series focused on how Hispanics can help shape a better future. Each episode of the “Soy TED” series had different Hispanic figures such as Ismael Cala, Daniel, Cerezo, and Jamie Seidner.

DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

Folding Bike Helmet

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Prosthesis That’s Built To Play

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Shoes that tie themselves (Nike Hyperadapt 1.0)

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Wearable robotic glove (to restore hand movements)

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FRESH IDEAS: MARCH MADNESS, SXSW, U.S. HISPANIC TRENDS

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.13.17-3.17.17

Fun Fact: One in seven fans call in sick just to catch a March Madness tournament.

#SweetSicksteen

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MARCH MADNESS

Pedal Power

Pizza Hut made ordering pizza during your favorite game so much easier with their “Pie Tops.” The limited edition shoes have a button in the tongue of the sneakers that have a geolocation for the pizza to be delivered to your location.

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#MarchMayhem

All State is usually the NCAA’s corporate partner. The brand uses the “Mayhem” character, played by Dean Winters, who takes over the official @Mayhem Twitter account that has almost 100K followers where he makes fun of how obsessive people get over the tournaments.

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The Official March Madness Candy

In 2015 as the official NCAA candy sponsor, the brand created a social media campaign on “Final Four Fridays” and a “Reese’s College All Star Game” for students to show on social media their favorite basketball moments to win special prizes. They also conducted the “Put Reese’s In Your Starting Lineup” campaign for the audience to select their five favorite Reese’s candy.

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Sweet 16

4C Insights, a worldwide data company with headquarters in Chicago created a Sixteen Bracket after analyzing the tv advertisements throughout the tournament based on social media engagement by calculating the Twitter and Facebook clicks. Check out the “Brand Madness” brackets here.

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Other Brand’s Cool Social Media Posts

Oreo

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KFC

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SXSW

Fasten @ SXSW

After the city of Austin required Uber and Lyft drivers to have fingerprinted background checks, both companies stepped out. This is now giving Fasten, a new driving service, a chance to shine during SXSW. The company partnered with SXSW to provide guests a riding service after events or partiers, having results of 250% increase in business.

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Sony’s Motion Sonic Wristband

Don’t follow the sound, let the sound follow you.

Sony showed up to SXSW with a wristband that uses movement to manipulate sound. The band is part of the Motion Sonic project that uses microphones to collect data on arm and leg movements.

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Mashable House: More Than Meets The Eye

During the event, Mashable created a Mashable House for guests to surround themselves with unique and innovative activities. Some activities included yoga, crafting the perfect Paloma drink, create art in a temperature-based installation, and re-create Beyonce’s epic pregnancy announcement picture.

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Step Into My Box

McDonald’s created a loft in 2016 that let guests create custom sundaes and burgers. It also used virtual reality to step inside of a Happy Meal box and use laser paint or a paintbrush to decorate the box. Those who participated received a GIF of their VR experience to share on social media.

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U.S. HISPANIC TRENDS

Amazon to Launch Spanish Website

Amazon’s U.S. website will soon release a Spanish website, hoping to delight the 40 million Spanish-speaking and 10 million bilingual Spanish-English speaking Americans.

Univision and Nielsen Partner Up

To better position Univision’s radio content and advertising, the company partnered with Nielsen Audio. Since radio reaches 98% of all Hispanics throughout the month, this is the opportunity to better position dollars into programming and marketing decisions. Brands often face the issue of spending too much money on the wrong content, so a partnership like this can benefit both consumers and brands.

Coupon Life

Stats show that 9/10 Hispanics search online for deals and 85% print coupons before going to the store. 9/10 also said they’re willing to switch stores as long as they find a better deal and 8/10 said they decide where to shop based on where they can use paperless discounts (such as in mobile devices and loyalty programs).

 

DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

Mini Picnic Grill

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Vegetable huggers

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“Grill and chill” BBQ donut

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FRESH IDEAS: INTERNATIONAL WOMEN’S DAY EDITION

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
3.6.17 to 3.10.17

Fun Fact: The treadmill was originally invented as a torturing device for prisoners, and now it’s worth $1.4 billion in the fitness industry.

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FITNESS BRANDS

Pedal Power

Other than stuffing your face with popcorn and nachos, imagine watching a movie while working out. While many of us binge on our favorite TV show while doing cardio, cycling bikes power this cinema. Each cyclist generates around 50 watts, so the usual amount of cyclist power is 12 (in order to generate the 400 watts needed) to make sure the film is not interrupted.

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Nike & Jordan: The SNKRS XPRESS

The pop up took the cities of Toronto, New York, Chicago, and Los Angeles to give Nike+ members a curated selection of footwear. The unique experience was by appointment only to create an intimate involvement.

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Squattin’ For a Ride

Too much guac? Mexico is one of the fattest nations on the world, so its officials decided to fight obesity by having squats stations at their Mexico City subway. The tickets cost five pesos and each squat was worth one peso.

The same campaign happened in Moscow by the Russian Olympic Committee during the Olympics in Sochi. A ticket machine was modified to accept 30 squats or lunges in exchange for travel tickets.

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Subway Pump Battle

74% of Koreans admitted to lack of exercise. Reebok Korea launched their ZPump Fusion by having subway commuters work out and battle each other while waiting for their train. After the battle, each member would get a new pair of the ZPump Fusion.

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INTERNATIONAL WOMEN’S DAY

Snapchat Filters

The company honored women with their most exciting feature: filters. Some of the iconic women they decided to portray were Frida Kahlo, Marie Curie, and Rosa Parks. Marie Curie’s filter raised a lot of eyebrows after the filter gave a smokey eye and eyelashes.

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Burger Queen

Burger King China celebrated women by asking them if they could be their “Burger Queen.” The campaign asked different women if they could be their queen, and many hesitated. What they found on their burger boxes will melt your heart. The video has reached 60 million views.

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Potty-Mouthed Princesses Drop F-Bombs

FCK8 released a feminism campaign in 2015 of little girls wearing princess dresses and dropping F bombs casually, while arguing issues such as “sexual assault” and “pay inequality.” The campaign caused backlash and criticism, but they accomplished their goal: get their message across and make headlines.

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COOL TRENDS

The Amazon Effect

Hungry? Order UberEats, Postmates, or Eat24. Out of wine? Order your alcohol through Klink or Drizly. Need a dress for a wedding? Order from Rent the Runway. Need groceries? Order Instacart. Need all of the above, plus a phone case, chair, running shoes, and a towel? Order it on Amazon.

Our point?

We’re living the Amazon Effect. This is the impact of the digital and physical marketplace on the traditional business model. This is due to the overwhelming expansion of technology and the fact that it makes everything simple and effortless. We’d rather order light bulbs on Amazon rather than going to Home Depot because we can get them within an hour through Amazon NOW.

The effect is taking a toll on retail real estate, as stores are closing because of the lack of interest in the physical stores. It’s also impacting jobs, and major department stores are reducing their workers each year.

The Amazon Effect was created after the Internet gave us e-commerce, and it’s now inescapable.

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Nike’s ‘Pro Hijab’

The brand’s latest expansion is for female Muslim athletes and it’s set to release spring 2018. The “pro hijab’ will cost $35 is designed with light materials and will come in gray, black and obsidian.

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Gender-Neutral Bathrooms

Yelp is offering reviews for businesses to identify establishments with bathrooms that are available to individuals of any gender. A mother of an employee motivated the move, and it’s now part of their prioritized features.

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Wine Infused Coffee (YASSS)

Napa Valley’s Molinari Private Reserve and John Weaver of Wild Card Roasters teamed up to created the perfect combination of wine and coffee. The coffee sells for $19.95 for a half-pound bag and it’s the perfect drink when you’re between coffee and mimosas while at brunch. Right?!?

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Knott Berry Farms’ Virtual Reality

Just like many theme parks, using VR is a fun trend for visitors to bring them to a new world without building new sets and power seats. The headset will let visitors shoot high-tech blasters at robot creatures in a combat to save the historic ghost town.

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DUH! WHY DIDN’T WE THINK OF THAT? (INSPIRING THINGS WE LOVE)

Bicycle blinkers

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Heated butter knife

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Self stirring mug

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Laser keyboard

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ROCKORANGE CLIENTS IN THE NEWS: COVERAGE ROUNDUP

From The Food Network & Cooking Channel South Beach Wine & Food Festival to a pop-up art gallery in Mexico, check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Red Robin Gourmet Burgers and Brews

Red Robin Gourmet Burgers and Brews was featured in the US Hispanic publication Hola Ciudad! The piece mentions the Golden Robin and Golden Brew-Off Award-winners and also highlights Red Robin’s participation at The Food Network & Cooking Channel South Beach Wine & Food Festival.

Red Robin Gourmet Burgers and Brews also received some coverage in Latina Magazine’s “The Latin Kitchen”, for their Golden Robin Award-winning burger, The 305 Burger, which was featured at the Heineken Light Burger Bash during the The Food Network & Cooking Channel South Beach Wine & Food Festival. The mention highlights the recipe of The 305 Burger, which was created by Florida International University (FIU) student, Given Suman, Red Robin’s Golden Robin Award winner.

305burger

 

 

 

 

 

 

 

 

BeerBoard

This month BeerBoard was featured in Food & Beverage Magazine as it released its latest Pour Report, providing insights into the strongest performers and trending beer styles from Q4 2016 (October, November, December) as compared to the same period in 2015.

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Grand Hyatt Playa Del Carmen Resort

The Grand Hyatt Playa del Carmen Resort in Quintana Roo, Mexico, was featured in Travel Agent Central for announcing their partnership with TerrinArt to create a pop-up gallery at the resort. The gallery will display six paintings by Belgian artist and Playa del Carmen ex-pat Peter Terrin.

GrandHyattPlayadelCarmenTerrinArt_0

 

 

 

 

 

Gulliver Schools

Gulliver received a mention in the Miami Herald last Friday for the hiring of their new volleyball coach, Alan Obrador.

Screen Shot 2017-03-07 at 1.51.33 PM

 

 

 

 

 

 

 

 

 

 

Setting the Tone in Little Havana

RockOrange is at the forefront of a cultural and creative resurgence, and it’s all taking place within blocks of our new home in Miami’s Little Havana. Just months following our move to a 17,000-square-foot creative campus in the heart of the historic neighborhood, we unveiled a new street art mural by local artist Daniel Fila, better known as Krave, setting the visual tone for the new “LiHa.”

RO_KraveWall-063[5]

Little Havana has seen a recent rise to prominence led by increased commercial and residential development, a thriving arts scene, cuisine and nightlife.

Our agency founders Miguel Piedra and David Naranjo, both Miami natives, had headquartered in the corporate suites of Blue Lagoon during the agency’s first three years (RockOrange was formed in 2013). The pair of Cuban-Americans, both raised in Miami, moved their headquarters to the area in 2016.

Last week, Krave, Miguel and David held a Facebook Live event showing everyone around the new jewel of LiHa. Check it out:

The mural, adorning the side of RockOrange’s headquarters, is a unique work of art reflecting the culture of a uniquely American area using familiar imagery: a Miami Metro Mover; a cigar-smoking gentleman wearing a panama hat; the renowned Cuban-America salsa performer, Celia Cruz; and Krave’s signature character, The Fresh Monkey. In a city where all neighborhoods come to be known by nicknames, six-foot-tall letters span the top of the mural spell out the word “LiHa,” cementing Little Havana’s new moniker.

FRESH IDEAS: SNAPCHAT TAKEOVER

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.27.17 to 3.3.17

Fun Fact: As of 2017, Snapchat has 158 million daily active users, 301 million monthly active users, and 2.5 billion snaps are sent per day.

Snap-Generation-A-Guide-to-History-of-Snapchat-GaryVee

 

 

 

 

 

 

 

 

BRANDS SNAP

You only have 8 seconds to catch your audience’s attention, which means it’s the chance for brands and marketers to get involved with what is trending and how to target their audience faster and more organically. It’s also a chance to be more creative, clever, and in the moment.

Mashable (@Mashable)

The approach they take incorporates visual storytelling with a quirky personality. While they use the platform to share breaking news, they also share their culture at their NYC headquarters, important events such as CES, World Cup, Comic-Con, SXSW, etc.

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Taco Bell (@TacoBell)

Who doesn’t remember the epic taco face on last year’s Cinco de Mayo brought by Taco Bell? The filter was viewed 224 million times and it has been the most successful campaign on Snapchat’s history.

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Amazon (@Amazon)

No big [$1 Billion] deal! That’s the five-year contract between the two companies. By adding the company on Snapchat you can Snap a Deal! This way they boost sales and get promo codes at checkout.

The White House also joined the app, as well as Canada’s Prime Minister, Justin Trudeau, who was the first politician to host a Snapchat live story.

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FEATURES

In 2016, the app released the feature Discover, a series of channels for everyone’s taste. All a user sees is an image and headline of the story and by clicking it they can read about it and subscribe to the channel. It varies from politics, food, pop culture, comedy, etc.

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Then, the Spectacles came along. Hyatt Hotels took this opportunity to release their “World of Hyatt” campaign by having employees wear the spectacles and record their experience at the location to share on social media. L’Oréal Paris did the same during the Golden Globes to show behind the scenes prep content and Grubhub showed the crowd their delivery man’s perspective in the streets of Chicago to promote their service.

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AGENCIES SNAP

Agencies like Mckinney (@McKinneysnaps) have an account takeover by a different staff member once a week. The employee showcases their day, with the goal of attracting potential clients and employees.

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Other agencies like Huge (@Hugesnaps) have used their accounts to show their culture. When they first launched their account, they used it with “Summer Fry Day” and had employees share their days on the agency’s account.

ClearPivot (@clearpivot) has another snap approach. It’s less agency culture and more of a mini vlog with marketing news and social media hot topics.

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Check out other major agencies that are snappin’ away on this ‘Ad Agencies on Snapchat’ Directory.

FRENEMIES

Remember when Facebook tried to buy Snapchat for $3 billion cash? And Snapchat was like…

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Then, they attempted to create “Slingshot,” a video messaging app that makes pictures and videos eventually disappear. The idea was an epic fail, and Facebook pulled the plug not long after it was released.

Now, patent documents have been released to show Apple is trying to create an “avatar environment” similar to Snapchat’s Bitmoji.

PS: Check out our Bitmoji-fied team!

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Then came Instagram Stories. The feature is the same as Snapchat, and some argue it’s more convenient because you can have the best of both worlds (posting a picture on your feed and using the “not so worthy” content for your stories) in one app.

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Snap Inc, Snapchat’s parent company recently released their IPO, and now the stock sale for Snapchat is the most valuable American technology company at $17 a share, valuing the company at $24 billion.

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In conclusion, Snapchat is a major key to keeping up with social media. If you disagree, then you can ask DJ Khaled.

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DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

A device that shows next day’s weather

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A dripless coffee cup

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A flippable bench for when it’s wet

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A see-through toaster

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FRESH IDEAS: SPRING BREAK EDITION

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.20.17 to 2.24.17

SPRING BREAK 

Fun Facts: Throughout 2016, “Spring Break” was mentioned 10,131,401 times on social media. Most of the conversation took part between February 21st, 2016 through March 10th, 2016.
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How Brands Have Gotten Involved In The Past
Brands use ‘Spring Break’ as a great opportunity to connect with the millennial audience because they see it as a vital opportunity to a word-of-mouth success. Back in the day, it was more of being present in the moment to advertise their products to the large crowds of young adults.

Gillete once created and sponsored beachfront lounges in the U.S.’s most popular Spring Break destinations like Panama City Beach, South Padre Island, and Daytona Beach to promote their products.

Emergen-C partnered up with hotels in the same tropical areas to provide samples in the rooms and bards to reinvent itself as the ultimate hangover cure.

Crest created pop-up tooth brushing stations outside of nightclubs.

Axe executed the “Axe Boot Camp: Spring Break Readiness,” a military styled commercial to prepare guys on how to handle the amount of women they would be all over them when they wore Axe.

Victoria’s Secret gave away 10,000 swimsuits to Spring Breakers staying at the Holiday Inn Sunspree Resort in Panama City Beach and then had a mini runway show contest.

Now, It’s Different…
But the goal remains the same: target those college students. Although the reach has deviated itself from being physically present at the most popular destinations, it’s shifted into being more social media present.

Hollister’s Snapchat Story
The retailer sponsored the Spring Break Story and showcased two men trying to impress the same girl throughout a narrative. The story then went to more organic engagement with Spring Breakers submitting their photos and images into the story.
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Trojan: It’s All About Staying Safe!
The condom brand used Snapchat as well to promote their products. The story featured men packing their bags for their trip and making sure they took their condoms to stay safe.3

 

 

 

 

 

 

 

 

 

Redbull’s Airdrop
It’s a bird, it’s a plane, it’s REDBULLS! Watch the epic airdrop and the reaction of the Spring Breakers in Panama City Beach back in 2015.
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TRENDS

I Could Use Some Wine Right MEOW!
Better than Happy Hour with your co-workers, you can now have Happy Hour with your cat. Apollo Peak created non-alcoholic “wines” for cats and dogs that are made with organic herbs and fresh beets.
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Window To The World
Toyota just made road trips waaay better. The newly developed interactive windows that can be used to draw objects, zoom in, and identify surroundings.
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Ky-rispy Kreme Shoes
Nike and the famous doughnut shop Krispy Kreme teamed up to create an edible looking show in honor of Kyrie Irving. They were sold in a food truck that was parked outside the Quicken Loans Arena and people were extremely excited to get a pair of shoes [and doughnuts] in their hands.
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DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

A hotel that gives you a separate towel for makeup
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A highlighter that lets you see what you’re highlighting
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A coffee shop menu that shows how much coffee is in each drink
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RockOrange Clients In the News: Coverage Roundup

2017 is in full effect and boy, have things been busy! Check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks:

Beerboard

Beerboard, an integrated beer management tool and guest display system, scored big on the front page of USA Today Sports the day after the second most watched Super Bowl in history with some impressive game day national beer consumption stats.

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Seasons 52

The popular Seasons 52 eatery in Coral Gables received a visit from Lisa Petrillo and CBS Miami for a feature on the popular TV segment, “Taste of The Town.” Additionally, lookout for an upcoming a segment with WTVJ/NBC 6 – 6 in the Mix.

 

Grand Hyatt Playa Del Carmen Resort

Grand Hyatt Playa Del Carmen Resort got lots of love on Valentine’s Day in Recommend Magazine, LatinFlyer.com, and Spa Travel Gal blog for their romantic vacation specials.

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Casa de Campo Resort and Villas

Casa de Campo Resort and Villas made the news as recording artist Jennifer Lopez prepares to do something she’s never done before, perform in the Dominican Republic. Casa de Campo will host JLo at the Altos de Chavón venue, a Grecian-style amphitheater originally built in the 1970’s. Check out the features in TravelPulse, Fox News Travel and EIN News.

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Planet Fitness

Planet Fitness made its way into the Miami Herald’s list of things to do for lovers and loners on Valentine’s Day. Check out the full list of Valentine’s Day suggestions here.

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Capillus

Capillus, a company that produces FDA-cleared laser caps for the treatment of androgenetic alopecia, was recently featured on a full-page spread in Women’s Health Magazine, an estimated ad value of $215,900.

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Looking to score some solid coverage for your brand? Drop us a line: info@rockorange.com or 305.731.2224.

 

 

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