ROCKORANGE BOLSTERS LEADERSHIP WITH DIRECTOR OF OPERATIONS, EDITORIAL VP, BIZ DEV DIRECTOR

Senior Staff Gets a Boost to Continue Flow of Solid, Fresh Ideas For Clients

MIAMI, Nov. 15, 2014 – Public relations, marketing and digital firm RockOrange is proud to announce three key additions to its senior leadership team geared toward delivering top-tier client service.

• Ray Muñoz, previously a senior manager at Coral Gables-based marketing firm kabookaboo, has been added as senior director, agency operations with RockOrange. His role will focus on shoring up the organizational and structural aspects of the growing agency.
• Joining Muñoz is award-winning reporter and editor David Quiñones, the former managing editor of PODER Hispanic Magazine and recently the digital news editor at Fusion, who takes the reins as vice president, editorial and content.
• Mahogani Jones, a renowned client relations guru whose stops include Burger King and ADT, will be RockOrange’s director of new business development and marketing activations, rounding out the trio of high-profile additions.

“Each of these talented additions represents a coup for the agency,” said Miguel Piedra, principal and managing partner of RockOrange. “I’m confident these new RockStars will propel our team to the next level.”

The new hires join Piedra, fellow principal David Naranjo and senior vice president Alix Salyers as agency leaders for a shop that has quickly grown from six employees to 30 in less than 2 years.

On the heels of winning the Bulldog Stars of PR Award and the Holmes Report’s 2014 New Agency of the Year, RockOrange is expanding its client roster and its various scopes of work with existing clients. These new hires fill roles that will help deliver consistently solid, fresh ideas and strategies that RockOrange clients have come to expect.

About RockOrange
RockOrange is an award-winning, full-service communications firm that was founded in January 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was awarded 2014 New Agency of the Year by The Holmes Report; 2014 New Agency of the Year (Gold) by Bulldog Reporter’s Star of PR Awards; and received 2014 Small PR Firm of the Year (honorable mention) by PR News’ PR Platinum Awards. The agency also won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in the PR Week Agency Business Report 2014.

ROCKORANGE NAMED 2014 NEW AGENCY OF THE YEAR IN BULLDOG REPORTER’S STARS OF PR AWARDS

Award Follows 2014 New Agency of the Year Award From The Holmes Report

MIAMI, Oct. 1, 2014 – Public relations, marketing and digital firm RockOrange is honored and proud to have been selected as 2014 New Agency of the Year (Gold) in Bulldog Reporter’s Stars of PR Awards.

RockOrange principal and managing partner Miguel Piedra spoke on behalf of the agency and fellow principal and managing partner David Naranjo.

“It is an honor to be recognized by such a respected organization as Bulldog Reporter. For both David and me this prestigious award is a reflection of the great work being done on a daily basis by our talented team of Rockstars,” Piedra said. “This recognition comes at time of rapid growth for our agency. Over the past year, we have added a broad range of blue chip and global clients to our roster, while expanding relationships with many of our existing partners. We are grateful for this distinction and are excited to continue delivering solid, fresh ideas for our client partners.”

The Bulldog Stars of PR Awards recognize the most outstanding achievements in PR, corporate and digital communications, celebrating public relations strategic and tactical prowess at the highest level. They are awarded by a team of journalists who select the winners from hundreds of entries in 33 categories.

This has been a great year for the agency, which has been recognized by some of the top names in the industry. This includes The Holmes Report, which named RockOrange 2014 New Agency of the Year earlier this year, and PR News, which gave the agency an honorable mention as 2014 Small PR Firm of the Year in their PR Platinum Awards.

In addition, RockOrange has garnered nominations for PR Daily’s Digital Awards and PR News’ PR Agency Elite Awards.

About RockOrange
RockOrange is an award-winning, full-service communications firm that was founded in January 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was awarded 2014 New Agency of the Year by The Holmes Report; 2014 New Agency of the Year (Gold) by Bulldog Reporter’s Star of PR Awards; and received 2014 Small PR Firm of the Year (honorable mention) by PR News’ PR Platinum Awards. The agency also won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in the PR Week Agency Business Report 2014.

ROCKORANGE SELECTED AS PR AGENCY PARTNER FOR THIRD ANNUAL COTTON’S 24 HOUR RUNWAY SHOW

Award-winning agency will implement public relations efforts targeting U.S. General and U.S. Hispanic markets 

MIAMI, August 12, 2014 – Cotton Incorporated has selected full-service communications firm RockOrange as its public relations partner for this year’s Cotton’s 24 Hour Runway Show, which comes to life in South Beach, Miami, on Nov. 7-8, 2014.

The agency’s vibrant team of RockStars has already begun working with Cotton Incorporated’s agency partners, developing the public relations strategy to increase the reach of the award-winning show.

“We are honored to work on Cotton’s 24 Hour Runway Show this November,” said Miguel Piedra, principal and managing partner of RockOrange. “Cotton Incorporated is an iconic brand, not only in the U.S., but also around the world. We are proud to be part of this exciting event to elevate and enhance the profile of the world’s longest runway show and the world’s most versatile fabric.”

The event, the third iteration of Cotton’s 24 Hour Runway Show, will feature a unique outfit every minute, for a total of 1,440 cotton looks.  Each hour will be dedicated to a specific “Cotton Moment,” be it prom, a job interview or a wedding. With a beautiful Miami backdrop, the runway show will tell the story of a fiber versatile enough to be part of all the moments in our lives.

“We are delighted to have RockOrange on board for Cotton’s 24 Hour Runway Show, which will be a great celebration of ‘Cotton Moments,’” said Ric Hendee, senior vice president of consumer marketing for Cotton Incorporated. “The show will bring to life the moments that make up our lives, and we believe the agency will drive the cotton story and make this a memorable experience for our audience across the country and around the world.”

Cotton’s 24 Hour Runway Show will feature celebrities and musical performances, and will be live-streamed on TheFabricofOurLives.com, as well as on People.com, EW.com, InStyle.com, RealSimple.com and Essence.com.

About RockOrange:

RockOrange is an award-winning, full-service communications firm that was founded in Jan. 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was recently awarded 2014 New Agency of the Year by The Holmes Report and won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in PR Week’s Agency Business Report 2014. The agency was also recently nominated for two 2014 PR Platinum Awards, including PR Firm of the Year.

For services offered and contact information, visit www.RockOrange.com.

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About Cotton Incorporated:

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

RockOrange Named Agency of the Year by The Holmes Report

NEW YORK—Weber Shandwick, Allison + Partners, Kwittken Company, Bateman Group and RockOrange are among The Holmes Report’s 2014 Agencies of the Year for the Americas. The list also includes Canadian Agency of the Year Veritas and Latin American Agency of the Year Approach.

The firms were selected by The Holmes Report’s editorial staff from among finalists announced last week. The selections are based on our Agency Report Card process, which seeks input from more than 100 agencies across the US and the Americas, with growth, awards, and industry perceptions also taken into account.

You can view the Americas Specialist Agencies of the Year here.

The winners will be presented with their trophies at our annual SABRE Awards dinner, which will take place on May 6 and New York’s 42nd Street Cipriani.

Large Agency of the Year: Weber Shandwick

Weber Shandwick has been consistently outperforming its publicly-traded peers, both globally in and North America, for several years now, and the trend continued in 2013, with healthy double-digit growth cementing the firm’s position as a market leader. New business came from an interesting array of clients in multiple sectors, from Chobani to Nike to Nestle to Qualcomm to Cardinal Health, while the firm continued to produce impressive creative work: its Project Sunlight CSR efforts for Unilever, its World Hunger Relief campaign for Yum Brands, its corporate reputation work for General Motors and its continued marketing support for MilkPEP’s iconic “milk moustache” campaign are all nominated for SABRE Awards this year. A seamless leadership transition, with Sara Gavin elevated to president of North America as Cathy Calhoun took on a new global client offer role, helped the firm maintain its momentum, as did its increasingly impressive digital and social capabilities across the full range of paid, earned and owned media.—PH

Finalists: Edelman, FleishmanHillard, GolinHarris, Ketchum

Midsize Agency of the Year: Allison + Partners

Since its acquisition by MDC is 2010, Allison + Partners has gone from strength to strength, and 2013 was its best year to date, with strong growth (fees up 25 percent to $33 million); impressive new business (seven-figure wins including Intel and Toyota and assignments from The Economist, Frito-Lay, LinkedIn, Motorola Mobility, Mozilla and Zynga); international expansion, with new offices in China, Singapore, and France; and great work (eight Gold SABRE nominations, and highlights including the introduction of the Samsung Galaxy camera, Rav4 and Tundra launches for Toyota, and executive positioning for Whatsapp CEO Jan Koum. Just as impressive, the firm accomplished all of that while maintaining its distinctive, one profit-center culture, with its industry leading sabbatical program and commitment to professional development.—PH

Finalists: Havas, PadillaCRT, Ruder Finn, Spong

Small Agency of the Year: Kwittken + Company

Not only has Kwittken grown 15 percent in the last year, it has expanded its sector expertise and creative offerings both independent, and in partnership with fellow MDC-firm kbs+. Rather than taking a niche approach, partners Aaron Kwittken and Jason Schlossberg built their book of business — which includes American Express, P&G Prestige, Target and Sharp Electronics—across multiple sectors. And in partnering with its sister ad firm, the agency has been able to deliver on fully-integrated campaigns. In 2013, Kwittken hired an art director and made additions to its Content Labs practice. The eight-year-old firm ended the year with $6.4 million in revenues in the US, $8.4 globally across its offices in New York and London.—AaS

Finalists: Catalyst, Exponent, Jackson Spalding, JeffreyGroup

Boutique Agency of the Year: Bateman Group

Even amid steep competition from many tech PR newcomers, the Bateman Group held strong with 42 percent growth in 2013 — topping a three-year streak of more than 30 percent annual growth. With $4.4 million in billings and 26 employees the firm’s clients include AdRoll, Bunchball and Tidemark. Founder Fred Bateman’s philosophy is to keep both client and talent turnover low and build a culture around ethics and experimentation. In the last 12 months, this was reflected in big hires—like veteran journalists Elinor Mills and Scott Martin. This year, the firm is moving quickly into the content distribution and amplification arena. – AaS

Finalists: 451 Marketing, Henson Consulting, Konnect, Saxum

New Agency of the Year: RockOrange

Born in January of 2013, Miami-based RockOrange faced tough competition from tech start-ups and firms founded by big agency veterans to win our New Agency of the Year award, but distinguished itself with its philosophy (“we’re out there living life, exploring new cultures, on the street talking to people… listening and staying connected”) and its performance, which saw it pick up clients such as AARP, Alvin Ailey American Dance Theater, Zumba and Burger King, Gloria and Emilio Estefan—the latter two of which employed founders Miguel Piedra and David Naranjo before the two decided to launch their new firm.—PH

Finalists: Hotwire, LDWW, Mighty, Pramana Collective

Canadian Consultancy of the Year: Veritas

Originally established in 1993 as a healthcare communications specialist, Veritas has diversified over the years and today focuses on “influencing the influencers” with a wide range of creative ideas (digital and social, experiential, and traditional) across multiple sectors. With revenues of $10 mllion and 70 professional staff, the firm is one of the top 10 PR agencies in the Canadian market, but it punches above its weight in terms of its blue-chip client roster (Target, the Canadian Broadcasting Corporation, Subway, and new additions Microsoft, Volkswagen, Twitter, and Bayer’s Aleve brand); the quality of its creative work, including an integrated campaign to launch the Microsoft Surface tablet in Canada; and its thought leadership in areas ranging from social media to measurement and evaluation.—PH

Finalists: Edelman, Energi, Hill+Knowlton Strategies, National

Latin American Consultancy of the Year: Approach

One of the leading independent firms in the increasingly competitive and creative Brazilian market, Approach was founded in 1999 and is led today by a trio of former journalists: Beth Garcia, Sergio Pugliese, and Germana Costa Moura. While that guarantees the firm’s strong media relations capabilities, Approach has evolved its storytelling capabilities to include internal communications, government relations, and social media expertise. Growth in local currency terms was around 17 percent in 2013, while the client roster continues to expand, with names such as Redbull, Fiat, L’Oreal, Brown Forman, Subway, Mead Johnson, Petrobras, Coca-Cola, and British Airways. On the creative front, meanwhile, the firm picked up SABRE nominations for its work on two very different campaigns for the Rock in Rio music festival and Petrobas.—PH

Finalists: Burson-Marsteller, Imagem Corporotiva, Llorente & Cuenca, Urbano Group

– See more at: http://www.holmesreport.com/news-info/14878/Weber-Shandwick-Named-Large-Agency-Of-The-Year-For-2014.aspx#sthash.ppQnZreR.dpuf

PUBLIC RELATIONS, MARKETING AND DIGITAL FIRM ROCKORANGE WINS BILLBOARD LATIN MUSIC MARKETING AWARD

RockOrange Wins PR Crossover Award for Gloria Estefan’s “The Standards”

MIAMI, April 23, 2014 – Miami-based public relations, marketing and digital firm RockOrange is proud to announce that it took home the prestigious Public Relations Crossover Award at the Billboard Latin Music Marketing Awards, for Gloria Estefan’s “The Standards” album launch campaign. Powered by CLIO, the agency was among four honorees in its category at the 2014 Billboard Latin Music Conference.

“We are honored to receive our first official award for our entertainment practice from such a respected organization like Billboard, as it truly exemplifies a few of our founding agency principles,” said David Naranjo, principal and managing partner at RockOrange. “The trust of our long-time friend and client, Gloria Estefan, the hard work and dedication of our team and the support of our incredible partners like Sony Music Masterworks and Gilt City, all came together in the execution of this award-winning PR campaign.”

RockOrange, together with Sony Music Masterworks, carried out a strategic and tactical cross-platform campaign with the overall goals of generating record sales and driving brand awareness through traditional and social media outreach. Furthermore, the agency also partnered with Gilt City to drive awareness to Gloria’s music to a new, digital, influential audience via branded content and events. The campaign included Miami Curated Collection (Gloria’s Miami), Los Angeles launch event with Kathy Griffin, and a download offer with a track exclusive to Gilt.

“It’s been an honor to have the opportunity to work with an icon like Gloria Estefan. ‘The Standards’ was a different sound for Gloria and her fans, and it challenged us to take a different marketing approach, reaching beyond our normal channels,” said Angela Barkan, VP of media and artist development at Sony Music Masterworks. “David Naranjo and the RockOrange team were extremely creative and great partners to have in this journey.”

The agency designed an extensive national media campaign that included East and West Coast print and primetime broadcast media on major U.S. Hispanic and general market media outlets, which built awareness around Gloria’s latest music to a new fan base, while still remaining relevant to her core audience.

RockOrange secured Gloria’s interview on “Oprah’s Next Chapter,” making her the first Hispanic to be featured on the OWN Network. In partnership with Sony Music Masterworks, the agency secured Gloria’s exclusive PBS Special performance at Miami’s New World Center. The firm also secured appearances on other broadcast media, including: “Good Morning America,” “The View,” “CBS This Morning,” “Chelsea Lately,” “Despierta America,” “El Gordo y La Flaca” and many more. In addition, the campaign garnered print and online coverage, which included The Wall Street Journal, NPR, American Way, NBC Latino, NY Daily News, Huffington Post and more.

The album launched on Sept. 10, 2013, and debuted in the top 20 of the Billboard 200 chart, generating millions of social, digital and media impressions. Most importantly, it was No. 1 on the Amazon Broadway & Vocalists and Vocal Pop Charts, a career first for Gloria. Gloria garnered two GRAMMY Award nominations and also earned an NAACP Image Award.

About RockOrange:

RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.

For services offered and contact information, visit www.RockOrange.com.

ROCKORANGE ADDS VETERAN PR PRO AND RENOWNED BLOGGER MITCHELL NOVER

With Focus on Clients, Agency Welcomes Aboard New Account Director

MIAMI, March 10, 2014 –To better serve its roster of blue chip clients, public relations, marketing and digital firm RockOrange is proud to announce the addition of Mitchell Nover as account director.

Nover, whose previous stops include Dialogue, Unique Vacations, Inc. and The Jeffrey Group, will be tasked with managing RockOrange’s travel and tourism clients, including Baha Mar, Hyatt Corporation, and Yonderbound. His responsibilities will include leading a mix of brand and corporate communications activations for these clients across North America, Latin America, and the Caribbean – from document drafting and distribution, executive visibility, event sponsorship, and FAM trip management to internal and external strategic communications plan development, traditional and social media relations, creative oversight, and corporate social responsibility activities.

Previously, Nover gained extensive experience leading communications campaigns across the travel and hospitality, spirits, telecommunications, and luxury product verticals. During his time at Dialogue, Unique Vacations, Inc., and The Jeffrey Group he has had the opportunity to work with several leading companies, including DIAGEO, GlobeNet, Sandals & Beaches Resorts, adidas, American Express, British Airways, and Kodak among others.

“Adding a professional of Mitchell’s caliber to our team will help push us to the next level and better serve our clients,” said Miguel Piedra, principal and managing partner of RockOrange. “It’s a virtuous cycle: serving the quality of clients on our roster allows us to hire the best talent, who in turn give better service to our clients.”

Outside of RockOrange, Mitchell is the co-founder and co-writer of Mitch and Mel Take Miami, a local food and lifestyle blog. Nover joins a team of 25 at the agency’s Miami headquarters, headed by Piedra and fellow principal David Naranjo.

About RockOrange
RockOrange is an award-winning, full-service communications firm that was founded in January 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was awarded 2014 New Agency of the Year by The Holmes Report; 2014 New Agency of the Year (Gold) by Bulldog Reporter’s Star of PR Awards; and received 2014 Small PR Firm of the Year (honorable mention) by PR News’ PR Platinum Awards. The agency also won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in the PR Week Agency Business Report 2014.

ROCKORANGE NAMED PR AGENCY OF RECORD FOR GULLIVER SCHOOLS

Agency Work Includes Executive Communications

MIAMI, March 12, 2014 – Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for Gulliver Schools, adding the school to an agency roster that includes clients in industries from entertainment to automotive.

RockOrange will serve as an extension of the school’s existing communications team, and will assist with external, internal and executive communications.

“We are proud to have been selected by Gulliver Schools as their agency to execute their communications initiatives, and we look forward to enhancing and elevating their brand and their message,” said Miguel Piedra, managing partner of RockOrange. “Gulliver is one of South Florida’s top academic institutions, and we are honored to represent it in its communications efforts.”

Gulliver Schools has a rich history that spans several decades. It was first established as Gulliver Academy in 1926, and since then, it has grown into a co-educational, private, college preparatory day school that serves more than 2,200 students in grades PreK3-12 on its four Miami campuses. In 1953, Marian Krutulis purchased the school with the vision of creating a place where teachers and students would feel part of an inspiring family of learners. This year, Gulliver is honoring the memory of Mrs. K, who passed away last year, and celebrating 60 years of Krutulis family leadership. The festivities will culminate this month when the school hosts its annual gala. After all these years, the school remains dedicated to providing a well-rounded education that prepares students to excel both on and off campus.

“We are excited to partner with RockOrange to help us further our brand. Their proven track record in internal and external communications makes us confident they will bring terrific results for Gulliver,” said Andi Fuentes, Gulliver Schools’ director of communications and public relations. “We are eager to see this new partnership help us continue our work educating future leaders and remain a pillar of education in South Florida.”

RockOrange recently celebrated its first anniversary, and has seen its staff quadruple in the past months to accommodate increasing demand for its services. During this year, the agency secured a diverse team of RockStars dedicated to providing exceptional work for an impressive roster of clients.

About Gulliver Schools:
Gulliver Schools is a 501(c)(3) private, non-profit, independent, coeducational, nonsectarian day school with the mission of providing a superior, personalized college-preparatory education fostering well-rounded, successful, lifelong learners. Gulliver is committed to developing the unique gifts and talents of each student in a nurturing environment that promotes academic excellence, innovation, global understanding and character. For more information about Gulliver Schools visit www.gulliverschools.org.

About RockOrange:
RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. The firm’s experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.

ROCKORANGE NAMED PUBLIC RELATIONS AGENCY OF RECORD FOR BOTRAN® RUMS

Agency Will Take the Leading Guatemalan Rum to a New Level

MIAMI, Feb. 5, 2014 – Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for leading fine rum producer Botran® Rums.

The firm will collaborate with the Botran® U.S. marketing team to usher the top Guatemalan rums into a new era, adding to the already rich history of the award-winning rum maker. Today, Botran® Rums are available in 15 countries around the world, and RockOrange will focus on elevating the brand’s profile in the United States to bring the rum to new consumers. The Botran® family first established their signature rum production in 1939, and throughout the years, Botran® has become a household name when it comes to Guatemalan rum. The family’s hands-on approach has ensured this, and has guaranteed the integrity and quality of their product.

“We are proud to represent Botran®, a leading rum company in Guatemala with a rich legacy, and we are eager to elevate the Botran® brand and introduce it to consumers on a national level,” said Miguel Piedra, managing partner of RockOrange. “We look forward to working together to develop strategic media campaigns, as we build brand awareness of their premium portfolio of rums.”

The innovative agency, which recently celebrated its first anniversary, has already been hard at work with its first major project for its newest client — launching the new alliance between Botran® Rums and GRAMMY® Award-winning producer and entrepreneur Emilio Estefan.

“After an extensive search, we believe RockOrange is the perfect agency partner — they have a deep understanding of consumer trends and we know they will deliver excellent results for our brand,” said Vania Giordano, director of marketing and public relations for Botran® Rums in the United States. “Looking at their vast experience, we are confident that the agency will raise our visibility in the United States and expand the horizon for the Botran® name.”

About Botran® Rums:
The Botran® family has been the creator of fine rums in Guatemala for more than six decades, with uncompromising dedication to quality and superior taste. In 1939, five brothers from Burgos, Spain, settled in Guatemala and brought with them the one of a kind Solera System aging process. With this method, the rums are aged in white oak barrels, both new and charred, which previously held American Whiskey, aged Sherry Wines and finally, are placed in Port barrels. This aging system works in harmony with the concentrated sugar cane juice extracted from sugar cane harvested from the family’s very own cane fields. It is Botran®’s use of this pure sugar extract as opposed to molasses, along with the Solera System, that yields rums with bold and intricate flavors. The Botran® portfolio includes the Reserva, aged up to 15 years, the Solera 1893, aged up to 18 years, and the Botran® Reserva Blanca aged 3 years. Botran® Rums are synonymous with Mojitos and rum and cokes, among many other rum inspired drinks. However, it is the powerful flavors that encourage the rums to be enjoyed on their own as a sipping rums that set Botran® apart.

About RockOrange:
RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.

ROCKORANGE RECRUITS TOP MULTICULTURAL AND DIGITAL MARKETING INFLUENCERS

New Hires With Backgrounds at Disney and Omnicom Strengthen Agency’s Multicultural and Digital Practices

MIAMI, Jan. 28, 2014 – Burgeoning public relations and marketing firm RockOrange has added two top influencers to its growing team of RockStars, a move that bolsters the agency’s capabilities to provide multicultural and digital marketing services.

Mari Santana has joined RockOrange as the agency’s vice president of multicultural marketing and brand development, and Sergio Claudio joins the agency as vice president of digital innovation and strategy.

“Mari and Sergio have a proven track record in their respective fields and their addition to the team will further drive momentum for our multicultural and digital practices,” said Miguel Piedra, principal and managing partner of RockOrange. “They are joining a growing team that is driven to deliver exceptional work for our clients. We are thrilled to have their expertise and leadership.”

One of People en Español’s “25 Most Powerful Women for 2012,” Santana comes to RockOrange after more than 15 years working with Disney Destinations and Parks & Resorts. At Disney, she launched theme parks, a cruise line, shopping and entertainment centers, national tours and dozens of attractions, generating unprecedented coverage from the nation’s top media outlets.

An award-winning public relations veteran, her career also includes work in broadcast journalism, with eight years in the general market at WPIX New York, and almost 10 years at WNJU-TV Telemundo New York, where she anchored news, produced television specials and news series, which garnered her numerous awards and an Emmy nomination.

Claudio comes to RockOrange with an extensive 13-year career of building integrated campaigns for some of the top brands around the world. His previous work has generated more than $500 million for global clients.

Most recently, Claudio served as interactive creative director for Omnicom Group’s Zimmerman Advertising, leading the creation and execution of web, mobile and social experiences for more than 20 brands, including White Castle, Party City, Carfax, Toys ‘R Us, Pep Boys and Blue Cross Blue Shield. He brings RockOrange valuable expertise in user experience, web design and digital marketing to create impactful experiences that engage millions of users around the world.

About RockOrange:
RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.

PUBLIC RELATIONS AND MARKETING FIRM ROCKORANGE ADDS MARQUEE CLIENTS, QUADRUPLES TEAM

Burgeoning Firm Expands, Opens Chicago Office

MIAMI, Nov. 5, 2013 – Ten months after opening its doors with two key clients and a small, dedicated team, booming demand for RockOrange’s creative thinking and innovative approach has led the Miami-based communications, branding and marketing agency to quadruple its team and open a Chicago office.

Founded in January by Miguel Piedra, the former chief communicator for Burger King Worldwide, Inc., and David Naranjo, former head of marketing and public relations for Emilio and Gloria Estefan’s Estefan Enterprises, RockOrange’s growing client roster includes marketing, public relations and corporate communications work for several global and national brands.

Current client list includes:
• Burger King Worldwide, Inc. — Global corporate communications, agency of record (AOR)
• Seven-time Grammy Award winner Gloria Estefan — Publicity and talent management, AOR
• Estefan Enterprises — Marketing and public relations, AOR
• Estefan Hospitality Group — Marketing and public relations, AOR
• Driven Brands, parent company of Meineke Car Care Centers and Maaco — Internal communications, AOR
• Meineke Car Care Centers — Public relations, AOR
• Maaco — Public relations, AOR
• The Mottola Company and international superstar Thalia — Public relations, branding, partnerships and endorsements
• Richard Sandoval Restaurants — Marketing, national public relations, digital and branding creative
• AARP, “Life Reimagined” campaign — National PR Launch
• Greater Miami Convention and Visitors Bureau, “Temptations” program — Public relations
• Zumba Fitness — Talent management
• Burger King McLamore Foundation — Public relations, AOR
• I am Second/Yo Soy Segundo — National public relations

“In just a few short months we have seen incredible demand for our solid, fresh ideas,” said Piedra, principal and managing partner of RockOrange. “We are excited about the possibilities we see for the growth of our agency and believe we now have the right team in place to help deliver exceptional work for our clients.”

Diverse talent lineup joins leadership team
RockOrange’s expanded team brings more than just decades of public relations, marketing and branding experience to the table — they bring a passion for innovative thinking and an impressive collection of multicultural and professional experiences.

Anchoring the firm’s senior leadership team are consumer marketing and public relations veteran Alix Salyers; award-winning creative director and brand strategist Johanne Pradel Wilson; media relations and culinary expert Paulina Naranjo; consumer public relations expert and crisis communicator Bryson Thornton; and corporate communications and multicultural strategist Julissa Bonfante.

Alix Salyers, vice president, general manager, Chicago
With more than 25 years of consumer marketing and public relations experience, Salyers brings a keen strategic sensibility, along with a solid integrated marketing and corporate communications background.

An attorney turned retail executive and public relations strategist, she has managed programs for a wide range of global blue-chip clients, including: Microsoft, Seattle’s Best Coffee, Mexico Tourism, Kraft, KFC, Butterball Turkey, Visa and Purina.

A PRSA Silver Anvil recipient, Salyers has a proven track record leading award-winning teams and integrating multi-channel communications programs involving multiple agencies from disciplines including advertising, promotions, digital and social media, as well as issues and crisis management, litigation support, integrated marketing and reputation management.

Previously, Salyers served as an executive vice president of consumer marketing at Edelman, in Chicago. In addition to managing the Chicago office, Salyers is responsible for the agency’s consumer marketing practice.

Johanne Pradel Wilson, chief creative strategist
Throughout her career, Pradel Wilson has created award-winning creative for advertising campaigns, packaging, corporate identities, online media and non-traditional interactive, and brand engagement programs.

Pradel Wilson joins us from Starmark, where she worked on a variety of projects, including: Broward Center for the Performing Arts; SeaWorld; Greater Fort Lauderdale Convention & Visitors Bureau; Silver Airways and MSC Cruises. Previously, she worked on global consumer brands for Procter & Gamble.

In addition to managing the agency’s creative services and branding practice, Pradel Wilson will also focus on new business development.

Paulina Naranjo, vice president of media relations
Naranjo has worked with some of the most celebrated international culinary stars for nearly a decade as a key member of the team behind the Food Network’s South Beach Wine & Food Festival and culinary publicist for award-winning restaurants and chefs in North America and abroad.

Her work also includes the launch of blockbuster films for Warner Bros., Sony and Pixar, establishing a rapport with some of the most important media and digital influencers, which she leverages to increase market value and visibility for her clients.

Bryson Thornton, senior account director
Thornton has served as communications counsel and media spokesperson for some of the world’s most admired brands. From talking ketchup bottles for Heinz to the world’s largest doghouse for Milk-Bone, walking the red carpet with StarKist’s Charlie the Tuna, and even a cat game show for Meow Mix.

Thornton has an outstanding record of helping his clients protect their brand equity while navigating complex issues, and the industry has taken notice. Thornton has received a long list of accolades that include PRWeek’s “40 Under 40,” “15-to-Watch” by PR News magazine and “Rising Star” by the Public Relations Society of America. Most recently, he served as director of global communications for Burger King Worldwide, Inc.

Julissa Bonfante, account director
Bonfante has a strong track record in both corporate and agency settings. Her work has ranged from designing strategic communications programs for multinational companies to launching a digital media start-up. Her experience also includes being a regular contributor to Mamiverse, The Huffington Post and HuffPost Live.

She comes to RockOrange with solid experience and a fresh perspective. Past work includes her time at BBVA, first serving as manager of investor relations, then as vice president of group communications. In addition, she served as director of communications for República, where she executed national PR campaigns and events for brands like Goya Foods, Univision and the Miami Dolphins.

Bonfante brings her extensive experience in everything from media relations and employee communications to brand management and digital media.

About RockOrange:
RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.

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