Managing Communications for an Iconic Brand
THE JOB:
RockOrange took the reins as the Global Agency of Record for BURGER KING® in 2012, acting as the communications arm for a leading quick service restaurant chain. With more than 13,000 restaurants spread across 100 countries, RockOrange serves executive team members, employees, franchisees, vendors, partners and internal communications teams.
FRESH IDEAS:
With a tireless attention to the client, we help BK® communicate to its stakeholders, while also ensuring the international press warmly and accurately relays those messages fit for mass consumption to the market.
SOLID RESULTS:
We have driven internal engagement by an average of +34% year-over-year and increasing time spent on the portal by an average of 25%. Externally, our issue management resulted in positive brand exposure and global positive/neutral brand coverage of more than 99.9%, limiting negative coverage to less than 0.1%.