LYFT

Florida Public Relations Agency of Record

Developing Brand Stories That Break Through the Clutter

THE JOB:

RockOrange became the Agency of Record for LYFT in 2017, leveraging national initiatives to raise awareness of the brand, among media and consumers, across the state of Florida. Through the development of newsworthy commentary and remarkable stories that generate coverage, RockOrange positions LYFT as the on-demand car service of choice for the local and regional markets.

FRESH IDEAS:

From the conceptual level to execution, our professional team of freethinkers create unconventional ideas to capture the attention from our target audiences. Through a regionally focused media and influencer relations program that incorporates programming, activations and local partnerships—we keep LYFT top of mind for consumers in Florida.

SOLID RESULTS:

From the conceptual level to execution, our professional team of freethinkers create unconventional ideas to capture the attention from our target audiences. Through a regionally focused media and influencer relations program that incorporates programming, activations and local partnerships—we keep LYFT top of mind for consumers in Florida.

  • Share:

Drop Us A Line