Developing Brand Stories That Break Through the Clutter
THE JOB:
RockOrange became the Agency of Record for LYFT in 2017, leveraging national initiatives to raise awareness of the brand, among media and consumers, across the state of Florida. Through the development of newsworthy commentary and remarkable stories that generate coverage, RockOrange positions LYFT as the on-demand car service of choice for the local and regional markets.
FRESH IDEAS:
From the conceptual level to execution, our professional team of freethinkers create unconventional ideas to capture the attention from our target audiences. Through a regionally focused media and influencer relations program that incorporates programming, activations and local partnerships—we keep LYFT top of mind for consumers in Florida.
SOLID RESULTS:
The celebrity flight caused quite the impact and brought much needed awareness to the devastation in Puerto Rico. In just one day, our PR efforts secured 152 online, print and broadcast media placements —generating over 777 million impressions. The conversation surrounding this heart-felt campaign continued onto social media, with 768 social mentions and over 31 million social impressions.