A Life Re-Imagined
THE JOB:
AARP, the venerable non-profit organization dedicated for retired persons, hired RockOrange to create a campaign that would shed light to people who are “in transition,” giving those entering their golden years a “life re-imagined.”
FRESH IDEAS:
With sports legend Dan Marino and music mogul Emilio Estefan as ambassadors for a national media launch, the Life Re-Imagined campaign focused on lifestyle, business and sports media to spread awareness to a core AARP audience.
SOLID RESULTS:
Based on the success of the agency’s national media outreach, AARP received 60,000 new registrations in just one week. RockOrange coordinated interviews at some of the top national broadcast news outlets in America, such as Morning Joe, CNN, Telemundo, Extra, and The Huffington Post.