The “ORANGE” in RockOrange, David brings “freshly squeezed” ideas to global branding. He can spot a trend before it’s a trend, and his finger is always on the pulse of pop culture. That’s how you become Director of Media Relations at Sony Music Entertainment, where he was responsible for U.S. Hispanic and general market campaigns for music crossover royalty, including Jennifer Lopez, Ricky Martin, Shakira and Marc Anthony.
Most recently, David was at the helm of Estefan Enterprises’ marketing, strategic partnerships, public relations and global branding efforts. During his more than a dozen years with the Estefans, he launched many multi-platform campaigns for the company’s entertainment and hospitality divisions working with global partners including, Visa, AT&T, Univision, Twentieth Century Fox, Universal Music and AARP. He also launched Emilio Estefan’s Picks, a curated entertainment collection at Target.
David began his career in broadcast journalism where he was known to secure some of the biggest celebrity one-on-ones in the business. A jetsetter and master multicultural marketer, he has relationships with influencers from all over the world.
But no matter how high he flies, his feet are always on the ground. David is passionate about giving back to the community, affording others a chance to follow their dreams. We’d call him a RockStar, except he’s a former opera student and can belt out an aria like nobody’s business.
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