Welcome to our weekly “Fresh Ideas” post.
Contributed by Nathalia Cadena
Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
THIS WEEK’S FRESH IDEAS…
It’s been under much debate whether or not brands should activate around national holidays and notable dates. While we’ve all seen our fair share of brand fails with this approach (cough, cough… Coca-Cola), here are a few brands who are #winning when it comes to creating fresh ways to engage consumers around key celebratory dates.
1. National Pride Month
Equinox and The Lesbian, Gay, Bisexual & Transgender Community Center got together for Pride Month this June and created an expressive short film called The LGBTQAlphabet. Besides the filmmaking you want to “Work it”, the film was created with the intentions of showing how varied the LBGT community truly is and to proudly celebrate diversity.
2. National Donut Day
3. No Dirty Dishes Day
Thanks to Postmates and National No Dirty Dishes Day there will not be an argument on who’s turn it is to clean the dishes. Postmates gave out 10,000 free pizzas to Miami Residents who downloaded the app the same day as National No Dirty Dishes Day.
4. National Peace Day
Imagine if Marty McFly and Biff Tannen, for one day, let go of their differences and got together. That’s exactly what Burger King had in mind when they proposed the McWhopper for National Peace Day to McDonalds. Burger King sent McDonalds an “open letter” suggesting to get together and make a McWhooper which was to be sold only one day; and that day would be Peace Day. The campaign was so successful and gained so much attention that it won a Grand Prix.
5. National Ice Cream Day
What better way celebrate National Ice Cream Day, then to celebrate it with your best friend? PetSmart unveiled the Doggie Ice Cream Truck where pet owners could take their doggies for a free dog safe ice cream to beat the heat on National Ice Cream Day.
6. Cinco De Mayo Day
Hellmann’s Mayonnaise made its way into social media on Cinco de Mayo by creating their own #CincodeMAYO campaign. Through humor and engaging with fans, other major brands, and famous people they were able to achieve 4,000 engagements one day.
DUH! Why Didn’t We Think of That?
(Inspiring Things and Fresh Ideas We Love)
RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals.
Interested in our fresh ideas? Get at us: firstname.lastname@example.org.