Fresh Ideas: Brands Doing #NationalDays Right

Welcome to our weekly “Fresh Ideas” post.

Natalia Head2

    Contributed by Nathalia Cadena

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It’s been under much debate whether or not brands should activate around national holidays and notable dates. While we’ve all seen our fair share of brand fails with this approach (cough, cough… Coca-Cola), here are a few brands who are #winning when it comes to creating fresh ways to engage consumers around key celebratory dates.

1. National Pride Month

National Pride Month

Equinox and The Lesbian, Gay, Bisexual & Transgender Community Center got together for Pride Month this June and created an expressive short film called The LGBTQAlphabet. Besides the filmmaking you want to “Work it”, the film was created with the intentions of showing how varied the LBGT community truly is and to proudly celebrate diversity.

2. National Donut Day

National Donut Day

What’s better than regular donuts? FREE DONUTS! Dunkin’ Donuts celebrated National Donut Day this year by giving out free classic donuts of their choice with the purchase of any drink.

3. No Dirty Dishes Day

No Dirty Dishes Day

Thanks to Postmates and National No Dirty Dishes Day there will not be an argument on who’s turn it is to clean the dishes. Postmates gave out 10,000 free pizzas to Miami Residents who downloaded the app the same day as National No Dirty Dishes Day.

4. National Peace Day

National Peace Day

Imagine if Marty McFly and Biff Tannen, for one day, let go of their differences and got together. That’s exactly what Burger King had in mind when they proposed the McWhopper for National Peace Day to McDonalds. Burger King sent McDonalds an “open letter” suggesting to get together and make a McWhooper which was to be sold only one day; and that day would be Peace Day. The campaign was so successful and gained so much attention that it won a Grand Prix.

5. National Ice Cream Day

National Ice Cream Day

What better way celebrate National Ice Cream Day, then to celebrate it with your best friend? PetSmart unveiled the Doggie Ice Cream Truck where pet owners could take their doggies for a free dog safe ice cream to beat the heat on National Ice Cream Day.

6. Cinco De Mayo Day

Cinco De Mayo Day

Hellmann’s Mayonnaise made its way into social media on Cinco de Mayo by creating their own #CincodeMAYO campaign. Through humor and engaging with fans, other major brands, and famous people they were able to achieve 4,000 engagements one day.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

FRESH IDEAS: FAST FOOD AND OTHER COOL TRENDS

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.20.17 – 3.26.17

Fun Fact: Meat-lover Simon Smith changed his name to ‘Bacon Double Cheeseburger.’

Screen Shot 2017-03-28 at 2.24.18 PMEach week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #PleasedToMeatYou by Senior Account Director, Mitchell Nover.

 

FAST FOOD TRENDS

Moschino x McDonald’s

Couture with a side of fries, please.

Back in 2014, Moschino launched its “fast food couture” collection, one of them being a McDonald’s inspired collection.

If fast food couture is your thing, but not in your budget, the “Big Mac Shop” was created in Sweden with the purpose of wearing Big Mac leggings, t-shirts, etc. Check out the collection here.

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Flame-Grilled Fragrance

When Burger King Japan announced they would be selling a Whopper scented perfume on April 1st, people thought it was an April Fools joke. Turns out, it wasn’t. The fragrance was in fact sold in all Burger Kings in Japan for $42 along with a flame-grilled Whopper on the side. According to reviewers, the scent wasn’t quite Whopper-y, but it still sold out!

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Fly-Through

Brian Wolter, a Danish designer, created a Burger King “Fly Through” that looks like a mini Burger King to feed the birds in the area. The birdfeeder is solar powered and has LED lights to let birds know they’re open 24 hours.

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Pizza Hut Nailpolish

“Meat Me After Midnight” and “Dough You Need Me” are some of the names of the nail polish that Pizza Hut Australia created for their Valentine’s Day promo.

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Don’t Forget To Brush

Colgate Thailand created a campaign aiming to motivate children to brush their teeth after eating sweets by… giving them ice cream. Once the ice cream lollipop was done, the stick was shaped like a toothbrush that said, “Don’t forget,” with the Colgate logo.

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Finger Lickin’ Good

Similar (but different) to Pizza Hut’s nail polishes, KFC created edible nail polishes. You read that right, flavors/shades include “Hot & Spicy” aimed to taste and look like Tabasco hot sauce, “Original Recipe” aimed to taste like their famous fried chicken. Now this brand, took biting your nails to a whole new level…

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Pass The Heinz

For all the Mad Men fans, remember when Don Draper pitched his “Pass the Heinz” campaign? It is now being executed in real life by Heinz’s current agency, David Miami, and it’s giving credit to Sterling Cooper Draper Pryce, Don’s fictional film.

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COOL TRENDS

IKEA

IKEA’s most recent invention is what we’ve all wanted this whole time. The company’s prototype engineers in their Sweden HQ have been working for a while to bring us furniture that snaps together.

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Climbers document their Everest attempt on Snapchat

Adrian Ballinger and Cory Richards set a goal last year to climb Mount Everest with no supplemental oxygen while documenting it on Snapchat, their story used the hashtag #EverestNoFilter. This year, the dynamic duo is going at it again and is being sponsored by Eddie Bauer and Strava.

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Uber and Airline Partnership

Uber and airline Transavia partnered to offer in the course of a week, real time last minute flights from the nearest airport when opening the app. Once you pick your destination, the price [of the ride, plus ticket] was included. The campaign was launched in three cities: Paris, Lyon, and Nantes.

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Zocdoc’s Emoji Search

Zocdoc is an app that allows users to find doctors and schedule appointments. Their latest activation is with emojis in order to be more user-friendly. There are options like for heartburn, for allergies, and for travel medicine.

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U.S. HISPANIC TRENDS

IMS & Snapchat Expand Partnership

Internet Media Services (IMS) is in charge of creating campaigns in Latin America from advertisers such as Unilever, Coca-Cola, and Samsung. The partnership with Snapchat began in Brazil with sponsored lenses and branded filters and is now expanding to Mexico, Argentina, and Colombia.

CNN en Español 20th Anniversary

The network first aired on March 17th, 1997 to cover global events such as politics, entertainment, news, and history throughout the years. 20 years later, the platform reaches over 49 million Spanish-speaking homes between Latin America and the United States.

Spanish TED Talks

TED partnered with Spanish U.S. network Vme TV in 2015 to create a 13 episode tv series focused on how Hispanics can help shape a better future. Each episode of the “Soy TED” series had different Hispanic figures such as Ismael Cala, Daniel, Cerezo, and Jamie Seidner.

DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)

Folding Bike Helmet

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Prosthesis That’s Built To Play

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Shoes that tie themselves (Nike Hyperadapt 1.0)

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Wearable robotic glove (to restore hand movements)

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FRESH IDEAS: INTERNATIONAL WOMEN’S DAY EDITION

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Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
3.6.17 to 3.10.17

Fun Fact: The treadmill was originally invented as a torturing device for prisoners, and now it’s worth $1.4 billion in the fitness industry.

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FITNESS BRANDS

Pedal Power

Other than stuffing your face with popcorn and nachos, imagine watching a movie while working out. While many of us binge on our favorite TV show while doing cardio, cycling bikes power this cinema. Each cyclist generates around 50 watts, so the usual amount of cyclist power is 12 (in order to generate the 400 watts needed) to make sure the film is not interrupted.

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Nike & Jordan: The SNKRS XPRESS

The pop up took the cities of Toronto, New York, Chicago, and Los Angeles to give Nike+ members a curated selection of footwear. The unique experience was by appointment only to create an intimate involvement.

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Squattin’ For a Ride

Too much guac? Mexico is one of the fattest nations on the world, so its officials decided to fight obesity by having squats stations at their Mexico City subway. The tickets cost five pesos and each squat was worth one peso.

The same campaign happened in Moscow by the Russian Olympic Committee during the Olympics in Sochi. A ticket machine was modified to accept 30 squats or lunges in exchange for travel tickets.

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Subway Pump Battle

74% of Koreans admitted to lack of exercise. Reebok Korea launched their ZPump Fusion by having subway commuters work out and battle each other while waiting for their train. After the battle, each member would get a new pair of the ZPump Fusion.

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INTERNATIONAL WOMEN’S DAY

Snapchat Filters

The company honored women with their most exciting feature: filters. Some of the iconic women they decided to portray were Frida Kahlo, Marie Curie, and Rosa Parks. Marie Curie’s filter raised a lot of eyebrows after the filter gave a smokey eye and eyelashes.

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Burger Queen

Burger King China celebrated women by asking them if they could be their “Burger Queen.” The campaign asked different women if they could be their queen, and many hesitated. What they found on their burger boxes will melt your heart. The video has reached 60 million views.

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Potty-Mouthed Princesses Drop F-Bombs

FCK8 released a feminism campaign in 2015 of little girls wearing princess dresses and dropping F bombs casually, while arguing issues such as “sexual assault” and “pay inequality.” The campaign caused backlash and criticism, but they accomplished their goal: get their message across and make headlines.

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COOL TRENDS

The Amazon Effect

Hungry? Order UberEats, Postmates, or Eat24. Out of wine? Order your alcohol through Klink or Drizly. Need a dress for a wedding? Order from Rent the Runway. Need groceries? Order Instacart. Need all of the above, plus a phone case, chair, running shoes, and a towel? Order it on Amazon.

Our point?

We’re living the Amazon Effect. This is the impact of the digital and physical marketplace on the traditional business model. This is due to the overwhelming expansion of technology and the fact that it makes everything simple and effortless. We’d rather order light bulbs on Amazon rather than going to Home Depot because we can get them within an hour through Amazon NOW.

The effect is taking a toll on retail real estate, as stores are closing because of the lack of interest in the physical stores. It’s also impacting jobs, and major department stores are reducing their workers each year.

The Amazon Effect was created after the Internet gave us e-commerce, and it’s now inescapable.

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Nike’s ‘Pro Hijab’

The brand’s latest expansion is for female Muslim athletes and it’s set to release spring 2018. The “pro hijab’ will cost $35 is designed with light materials and will come in gray, black and obsidian.

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Gender-Neutral Bathrooms

Yelp is offering reviews for businesses to identify establishments with bathrooms that are available to individuals of any gender. A mother of an employee motivated the move, and it’s now part of their prioritized features.

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Wine Infused Coffee (YASSS)

Napa Valley’s Molinari Private Reserve and John Weaver of Wild Card Roasters teamed up to created the perfect combination of wine and coffee. The coffee sells for $19.95 for a half-pound bag and it’s the perfect drink when you’re between coffee and mimosas while at brunch. Right?!?

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Knott Berry Farms’ Virtual Reality

Just like many theme parks, using VR is a fun trend for visitors to bring them to a new world without building new sets and power seats. The headset will let visitors shoot high-tech blasters at robot creatures in a combat to save the historic ghost town.

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DUH! WHY DIDN’T WE THINK OF THAT? (INSPIRING THINGS WE LOVE)

Bicycle blinkers

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Heated butter knife

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Self stirring mug

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Laser keyboard

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FRESH IDEAS: Valentine’s Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.13.16 to 2.17.16

Valentine’s Day Fun Facts
Last year, the word “love” was tweeted more than 2.5 billion times worldwide and 40% of online searches leading to V-Day came from men and 60% from women ages between 25-44 years old.

 

Beer for Two
Sharing is caring. Minnesota brewer Grain Belt created the Grain Belt Dual Pour Can Topper for beer drinkers to share their beer with their significant others.

Grain Belt Dual Pour Can Topper

 

 

 

 

 

 

Burger King V-Day Cups
Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

 

The One That Got Away (Luckily)
This PSA ad by Canada’s Interval House starts off with men discussing ‘the one that got away’and although you might feel it’s romantic and feel sad for the men who lost their “love,” the ad’s purpose is much darker. The message is not quite about love, but rather about confusing love with possession and emotional abuse. Not-so-fun-fact: it takes an average of 5 attempts for a victim to leave an abusive partner.

 

From Trump, With Love
The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches. Definitely worth it to break from your flood of emails to watch some of the videos here.

The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches.

 

Parisian Love – A Romance in Search
Ever Googled “how to stop crying from the cutest ad ever?”

Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story.

The video has over 7M views on YouTube.

Can you search: how to stop crying from the cutest ad ever? Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story. The video has over 7M views on YouTube.

 

Drop a Hint
Back in 2012, Tiffany & Co. created the “Drop A Hint” button on their website to give women and men the chance to bookmark the item in hopes that their partner trolls their bookmarks and can see the goodies they want most. You can send also send “the hint” to your true love via email. Still one of our fave V-Day brand stunts. 

Tiffany & Co. Drop a Hint

 

 

 

Ford’s Speed-Dating Prank
Ford went down a very unique marketing campaign path with this idea. The video takes on the blind dates between different men and one beautiful woman… who also happens to be a professional stunt driver. Check out what happens on each of their “speedy” dates here.

 

Guy Gets Caught Cheating on BK’s Instagram
Although some people think this might’ve been a publicity stunt, Burger King made headlines when a guy was caught cheating on his girlfriend on the fast food restaurant’s Instagram comments section. (OUCH)

Guy Gets Caught Cheating on BK’s Instagram

 

 

 

 

 

 

 

 

AWESOME BRAND ACTIVATIONS

The North Face “Extreme Shopping”
Dare to zip? In celebration of their 50-year anniversary, The North Face opened a pop-up store in Korea and dared customers to take a 120m zip line ride for a free jacket. Those interested in the McMurdo parka jacket were asked if they wanted their jacket for free; and if they said “yes”, the North Face sent them on an unforgettable adventure.

The North Face “Extreme Shopping”

 

 

 

 

 

 

 

PRODUCTS & TECH 

Amazon Dash Button
Exclusively for Amazon Prime Members, the magical object that lets you re-order products with a touch of a button continues to grow in popularity–with members ordering five times more than the previous year.

Juno
Ride-sharing start-up Juno wants to be known for being a driver-friendly service by taking only 10% of commission (Uber takes 20%) and offering drivers equity in the company. The company will also ONLY accept Uber and Lyft drivers who have 4.7-5 star rating, no one else. Drivers are already showing large interest in the company, but we’ll see if the passengers follow…

 

YOU’LL WISH YOU THOUGHT OF IT FIRST (Random s$%! we love)

The credit card tip jar: DipJar.
DipJar

 

 

 

 

 

 

 

Guac is Extra: An avocado sticker that tells you when it’s ripe.
Avocado Ripe Sticker

 

 

 

 

 

 

 

A washing machine that lets you choose what food stain to clean out.
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A table slot for your cone of fries.
Fry Cone Slot

 

 

 

 

 

 

 

Looking for some fresh ideas for your brand? Drop us a line: info@rockorange.com.

 

RockOrange Part of Team Recognized for Helping Broker Peace Between World’s Biggest Burger Chains

rock-orange-mcwhopper-cannes-lion

Last Tuesday, the prestigious Cannes Lion Awards, considered by many the gold standard for industry recognition in advertising, twice recognized the McWhopper campaign, ideated by Young & Rubicam New Zealand.

As part of RockOrange’s ongoing relationship with Burger King, our team was recognized for its work to deliver a robust issue management process just in case the call for peace didn’t go according to plan. RockOrange also worked closely with Burger King’s other agencies on marketing ideation and materials review.

The Grand Prix awards, won in the media and print & publishing categories, went for the revolutionary campaign that saw Burger King bring competitors to the table to put aside their petty differences and raise money for the cause of peace.

“I think our Grand Prix reflects so much of what it good about the industry,” said jury president Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, in an interview with AdWeek. “This is a case of a big brand. And big brands sometimes find it difficult to move quickly. This is a case of a big brand taking on an even bigger competitor, moving quickly, being bold, acting within the brand, acting cheekily, reacting to events, bringing consumers in.”

The campaign began with an open letter to McDonalds CEO Steve Easterbrook, offering an olive branch in the form of a shared burger in honor of Peace Day. The burger would use ingredients from both McDonalds Quarter Pounder sandwich and Burger King’s Whopper sandwich. The chains would meet in Atlanta—a midway point between the brands’ respective headquarters in Illinois and Miami—and open a McWhopper pop-up, with proceeds going to Peace One Day, a non-profit organization dedicating to spreading peace.

And while archrival McDonalds refused Burger King’s overtures, other fast casual and quick service restaurant brands like Denny’s, Wayback Burger, Krystal and Giraffas all opted into the campaign, successfully creating the Peace Whopper.

This is far from the first recognition for RockOrange, which earned a nod for PR News’ ‘Facebook PR Campaign of the Year’ in April, and was named ‘New Agency of the Year’ by the Bulldog Reporter and The Holmes Report in 2014.

The Cannes Lion Grand Prix awards were accepted by Young & Rubicam New Zealand, who conceived the campaign. Agency partners Code & Theory, Alison Brod Public Relations and The David Agency were recognized as well.

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