Contributed by Carolina Cepeda Vigoya
Welcome to our weekly “FRESH IDEAS” post.
Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
WHAT HAPPENED THIS WEEK?
2.27.17 to 3.3.17
Fun Fact: As of 2017, Snapchat has 158 million daily active users, 301 million monthly active users, and 2.5 billion snaps are sent per day.
You only have 8 seconds to catch your audience’s attention, which means it’s the chance for brands and marketers to get involved with what is trending and how to target their audience faster and more organically. It’s also a chance to be more creative, clever, and in the moment.
The approach they take incorporates visual storytelling with a quirky personality. While they use the platform to share breaking news, they also share their culture at their NYC headquarters, important events such as CES, World Cup, Comic-Con, SXSW, etc.
Taco Bell (@TacoBell)
Who doesn’t remember the epic taco face on last year’s Cinco de Mayo brought by Taco Bell? The filter was viewed 224 million times and it has been the most successful campaign on Snapchat’s history.
No big [$1 Billion] deal! That’s the five-year contract between the two companies. By adding the company on Snapchat you can Snap a Deal! This way they boost sales and get promo codes at checkout.
The White House also joined the app, as well as Canada’s Prime Minister, Justin Trudeau, who was the first politician to host a Snapchat live story.
In 2016, the app released the feature Discover, a series of channels for everyone’s taste. All a user sees is an image and headline of the story and by clicking it they can read about it and subscribe to the channel. It varies from politics, food, pop culture, comedy, etc.
Then, the Spectacles came along. Hyatt Hotels took this opportunity to release their “World of Hyatt” campaign by having employees wear the spectacles and record their experience at the location to share on social media. L’Oréal Paris did the same during the Golden Globes to show behind the scenes prep content and Grubhub showed the crowd their delivery man’s perspective in the streets of Chicago to promote their service.
Agencies like Mckinney (@McKinneysnaps) have an account takeover by a different staff member once a week. The employee showcases their day, with the goal of attracting potential clients and employees.
Other agencies like Huge (@Hugesnaps) have used their accounts to show their culture. When they first launched their account, they used it with “Summer Fry Day” and had employees share their days on the agency’s account.
ClearPivot (@clearpivot) has another snap approach. It’s less agency culture and more of a mini vlog with marketing news and social media hot topics.
Check out other major agencies that are snappin’ away on this ‘Ad Agencies on Snapchat’ Directory.
Remember when Facebook tried to buy Snapchat for $3 billion cash? And Snapchat was like…
Then, they attempted to create “Slingshot,” a video messaging app that makes pictures and videos eventually disappear. The idea was an epic fail, and Facebook pulled the plug not long after it was released.
Now, patent documents have been released to show Apple is trying to create an “avatar environment” similar to Snapchat’s Bitmoji.
PS: Check out our Bitmoji-fied team!
Then came Instagram Stories. The feature is the same as Snapchat, and some argue it’s more convenient because you can have the best of both worlds (posting a picture on your feed and using the “not so worthy” content for your stories) in one app.
Snap Inc, Snapchat’s parent company recently released their IPO, and now the stock sale for Snapchat is the most valuable American technology company at $17 a share, valuing the company at $24 billion.
In conclusion, Snapchat is a major key to keeping up with social media. If you disagree, then you can ask DJ Khaled.
DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)
A device that shows next day’s weather
A dripless coffee cup
A flippable bench for when it’s wet
A see-through toaster