Fresh Ideas: Marketing Innovations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It’s been a crazy week… and we want to showcase new innovations that are generating a lot of media attention. From major companies changing their approach to new technological advancements, here’s what you need to know:

1. For Those Midnight Munchies…

Taco Mode

Lyft announced this week their “Taco Mode” feature, providing a solution to a riders late night munchies. Starting on Thursday, riders can press a button to have their drivers take them through a Taco Bell’s drive through between 9pm-2am. Consumers are excited for this feature to be released, I mean is there anything better than having some tacos after a late night out?

2. Google & YouTube’s New Streaming Service

Google YouTube Streaming

YouTube’s Chief Business Officer, Robert Kyncl, plans on merging YouTube Red and Google Play Music to provide the ultimate music streaming service. This new approach attempts to improve YouTube’s low popularity among consumers.

3. Look Mom, No Hands!

Automated Buses

The Future is here. New automated buses are arriving to Finland. They hold about 12 passengers and travel seven miles an hour (slower than a cyclist). The buses come at a time where self-driving automobiles are emerging as the future of driving. However, challenges arise from other drivers when the buses are used on roads. As the project director puts, “The machine always follows traffic rules, and people often don’t.”

4. Underwear Talk To Break The Ice

Fruit of the Loom

Fruit of the Loom knows that the first rule about breathable underwear is, you don’t talk about breathable underwear. The ads take a comical approach to address how amazing breathable underwear actually is. In fact, so incredible you will want to talk about it, even during those 30-second awkward elevator moments.

5. Extra Chicago Sauce On The Side, Please!

Heinz Chicago Suace

If you put ketchup on your hot dog, you’re not really a Chicagoan. This week during National Hotdog Day, Heinz created a ‘Chicago Dog Sauce,’ disguised as a special sauce different than average ketchup. They had locals try it, and their amusing reactions can be seen here.

6. Bench Talks With Mickey

Disney's Magic Bench

Without a headset or smartphone, Disney’s Magic Bench lets users play with AR characters with multiple people, as many as the bench can fit. This innovative approach sets up an entire room for virtual immersion in mixed reality.

7. Welcome, Lt. Stamets! 

Star Trek

Star Trek: Discovery has always been a game changer. The series is welcoming a new character that will make many proud. Lt. Stamets will be the first gay character and will be Star Trek’s representation for the LGBTQ community, portraying more of the character’s interpersonal relationships instead of their duties.

DUH! Why Didn’t We Think of That? WOOD EDITION

(Inspiring Things and Fresh Ideas We Love)

 


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

Fresh Ideas: Music Activations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

 

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

1. Apple + Musical.ly

Apple and Musical.ly

Tech giant Apple is partnering with Muscial.ly, a popular music video app to provide music pieces to the service. This connection would give Apple a new marketing opportunity, allowing members who use Muscial.ly to play full songs within the app.

2. VR Music

LyraVR

LyraVR is a virtual reality platform that lets you compose, perform and share musical compositions in 3D. Through the use of movement, users are able to create musical pieces through the atmosphere around them. CEO Dilun Ho announced LyraVR will be available before the end of this year.

3. Spotify Codes

Sptify Codes

Spotify’s new creation makes it easier to share and find music. With Spotify Codes, users are able to create and share their own QR codes, similar to Snapchat. According to Spotify, this feature will allow users to follow friend’s playlist and share them on their own social media channels

4. Pandora’s Thumbprint Radio

Pandora's Thumbprint Radio

When Pandora launched Thumbprint Radio, a feature that compiles all the songs that users like or “thumbs up” during the tears, they partnered with 33 social media influencers to promote the nostalgia of the special moment when they heard the song.

In efforts to target millennials, the campaign’s [created by Funworks] slogans were “That’s my shit,” “That’s my jam,” and “That’s my ish.”

5. Spotify’s Quest to Bring Back Artists

Spotify and Mediachain

Spotify is teaming with Mediachain to create a more transparent and rewarding music industry for artists. Operating on the block chain, it can be used as a source for tracking music rights. Additionally, Mediachain has knowledge in the music industry, and will be an asset for Spotify’s Quest toward better attributing songs to artists and rights holders.

6. iTunes & Windows

iTunes and Windows

In a surprising announcement, Apple revealed that iTunes is coming to the Windows Store.  This will be Apple’s first addition to the store and it’s unclear if the application’s design will change to match Windows’ layout. Windows announced it would be released by the end of the year.

7. Samsung & Google Play

Samsung and Google Play

Google Play will now be the default music player on new Samsung devices. Additionally, new devices will come with a free three-month trial of Google Play Music. Samsung users will also be able to ask Bixby (a new intelligent interface) to play a song, which will immediately start playing on Google Play.

8. Spotify & Waze

Spotify and Waze

The new partnership between Waze and Spotify will make it easier than ever to play music and navigate seamlessly. Now, users will be able to stream music in the Waze App. Additionally, users can continue to receive navigation instructions while in the music app.

8. Spotify’s Personalized Music

Spotify Personalized Music

Spotify bought Al startup Niland, which provides accurate search and recommendation options for music. This purchase will help create tailored playlists for users, making finding new music easier than ever. The self-learning machine will continue to improve an individual’s recommended playlist, and learn how to further personalize their music experience.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

FRESH IDEAS: APRIL FOOL’S Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

BUZZ REPORT

3.27.17 – 3.31.17

Fun Fact: Scientists are able to turn peanut butter into diamonds.

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Each week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #SparkleButter by Lead Designer, Josue Brizuela.

APRIL FOOL’S

Google Outdoing Themselves

Google Wallet Mobile ATM          

In 2013, the company announced the release of the wallet Mobile ATM, a device that would attach to smartphones and dispense money instantly, including unique $2 bills.

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Google’s Treasure Map

Ahoy! The company created an old school map that “belonged” to infamous pirate William “Captain” Kidd. Users were invited to “crack the code” to find hidden clues in order to find treasure.

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Google Nose Beta

Before Siri helped us out search for stuff and answer questions, Google came up with the brilliant idea of “searching for smells.” The feature included the “Mobile Aroma Indexing Program” that would detect 50 million databases of smells.

Google Mic-Drop

As their tradition, Google released their April Fool’s “Mic Drop” prank that backfired. The feature allowed users to “send and mic drop” to their emails that attached a GIF of a minion dropping a mic. The new button had a bug that would send the GIF when using the regular “send button” and not the new feature. Google pulled the plug on the prank shortly after they detected the problem.

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Gmail            

Back in 2004, Google announced the launch of Gmail, a free email service on April 1st and because of the company’s April Fool’s history, people thought it was a hoax, as they stated that it would have 500 times the capacity of Hotmail and Yahoo Mail. This was a smart play by Google, since it generated them extra publicity.

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Sayonara, YouTube

The company teamed up with The Onion to announce that after eight years, their days were almost over and that they would no longer accept video uploads. During the announcement, the spokesperson said they were looking for the best home for video on the Internet, and that it would take 10 years to watch them all in order to find the winner, who would be announced in 2023.

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Twttr Annncmnt

The social media platform announced that it was shifting to a new feature where only consonants were allowed in order to have more “dense” communication. For five dollars a month, the premium “Twitter” service would include vowels as well.

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Glasses For Dogs

Warby Parker released dog eyeglasses back in 2012 the furry members of the family. When customers went to check out their $95 canine glasses, an April Fool’s announcement popped up into the screen.

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Domino’s Canned Pizza

Canned ravioli is already a bit weird, but canned pizza is definitely weirder. Domino’s in Japan unveiled a “canned pizza” that was sold for 401 yen online as part of their April Fool’s joke.

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Cheeteau

Cheetos introduced their new fragrance, Cheeteau on April 1st, 2014. The smell supposedly smelled “buttery, with notes of sharp cheddar, and a hint of lemony sweetness.”

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DUH! WHY DIDN’T I THINK OF THAT? (APRIL FOOL’S PRODUCTS WE WISH WERE REAL)

Domino’s Edible Pizza Box

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Glass Floor Plane (Virgin Atlantic)

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International Space Rental (Airbnb)

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Rain boots for dogs (Hunter Boots)

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Play Doh 3-D Printer

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FRESH IDEAS: Valentine’s Edition

Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya

 

Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost in the water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

WHAT HAPPENED THIS WEEK?
2.13.16 to 2.17.16

Valentine’s Day Fun Facts
Last year, the word “love” was tweeted more than 2.5 billion times worldwide and 40% of online searches leading to V-Day came from men and 60% from women ages between 25-44 years old.

 

Beer for Two
Sharing is caring. Minnesota brewer Grain Belt created the Grain Belt Dual Pour Can Topper for beer drinkers to share their beer with their significant others.

Grain Belt Dual Pour Can Topper

 

 

 

 

 

 

Burger King V-Day Cups
Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

Similar to the beer cups, Burger King in France created cups with two spaces for straws, because what doesn’t say ‘I Love You’ more than sharing your Diet Coke?

 

The One That Got Away (Luckily)
This PSA ad by Canada’s Interval House starts off with men discussing ‘the one that got away’and although you might feel it’s romantic and feel sad for the men who lost their “love,” the ad’s purpose is much darker. The message is not quite about love, but rather about confusing love with possession and emotional abuse. Not-so-fun-fact: it takes an average of 5 attempts for a victim to leave an abusive partner.

 

From Trump, With Love
The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches. Definitely worth it to break from your flood of emails to watch some of the videos here.

The Trump With Love website might be the best way to bring some laughs into our lives and eliminate the negativity. The idea came from 180LA’s creative leads to promote love and unity by creating a video inviting users to type their words of love or positivity. The videos are created from a compiled 30 hours of viewing Trump’s speeches.

 

Parisian Love – A Romance in Search
Ever Googled “how to stop crying from the cutest ad ever?”

Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story.

The video has over 7M views on YouTube.

Can you search: how to stop crying from the cutest ad ever? Google released this Super Bowl ad in 2009 of an unseen protagonist typing questions like “how to impress a French girl” to “long distance relationship advice” to “churches in Paris” on Google to showcase the love story. The video has over 7M views on YouTube.

 

Drop a Hint
Back in 2012, Tiffany & Co. created the “Drop A Hint” button on their website to give women and men the chance to bookmark the item in hopes that their partner trolls their bookmarks and can see the goodies they want most. You can send also send “the hint” to your true love via email. Still one of our fave V-Day brand stunts. 

Tiffany & Co. Drop a Hint

 

 

 

Ford’s Speed-Dating Prank
Ford went down a very unique marketing campaign path with this idea. The video takes on the blind dates between different men and one beautiful woman… who also happens to be a professional stunt driver. Check out what happens on each of their “speedy” dates here.

 

Guy Gets Caught Cheating on BK’s Instagram
Although some people think this might’ve been a publicity stunt, Burger King made headlines when a guy was caught cheating on his girlfriend on the fast food restaurant’s Instagram comments section. (OUCH)

Guy Gets Caught Cheating on BK’s Instagram

 

 

 

 

 

 

 

 

AWESOME BRAND ACTIVATIONS

The North Face “Extreme Shopping”
Dare to zip? In celebration of their 50-year anniversary, The North Face opened a pop-up store in Korea and dared customers to take a 120m zip line ride for a free jacket. Those interested in the McMurdo parka jacket were asked if they wanted their jacket for free; and if they said “yes”, the North Face sent them on an unforgettable adventure.

The North Face “Extreme Shopping”

 

 

 

 

 

 

 

PRODUCTS & TECH 

Amazon Dash Button
Exclusively for Amazon Prime Members, the magical object that lets you re-order products with a touch of a button continues to grow in popularity–with members ordering five times more than the previous year.

Juno
Ride-sharing start-up Juno wants to be known for being a driver-friendly service by taking only 10% of commission (Uber takes 20%) and offering drivers equity in the company. The company will also ONLY accept Uber and Lyft drivers who have 4.7-5 star rating, no one else. Drivers are already showing large interest in the company, but we’ll see if the passengers follow…

 

YOU’LL WISH YOU THOUGHT OF IT FIRST (Random s$%! we love)

The credit card tip jar: DipJar.
DipJar

 

 

 

 

 

 

 

Guac is Extra: An avocado sticker that tells you when it’s ripe.
Avocado Ripe Sticker

 

 

 

 

 

 

 

A washing machine that lets you choose what food stain to clean out.
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A table slot for your cone of fries.
Fry Cone Slot

 

 

 

 

 

 

 

Looking for some fresh ideas for your brand? Drop us a line: info@rockorange.com.

 

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