Fresh Ideas: Marketing Innovations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!


It’s been a crazy week… and we want to showcase new innovations that are generating a lot of media attention. From major companies changing their approach to new technological advancements, here’s what you need to know:

1. For Those Midnight Munchies…

Taco Mode

Lyft announced this week their “Taco Mode” feature, providing a solution to a riders late night munchies. Starting on Thursday, riders can press a button to have their drivers take them through a Taco Bell’s drive through between 9pm-2am. Consumers are excited for this feature to be released, I mean is there anything better than having some tacos after a late night out?

2. Google & YouTube’s New Streaming Service

Google YouTube Streaming

YouTube’s Chief Business Officer, Robert Kyncl, plans on merging YouTube Red and Google Play Music to provide the ultimate music streaming service. This new approach attempts to improve YouTube’s low popularity among consumers.

3. Look Mom, No Hands!

Automated Buses

The Future is here. New automated buses are arriving to Finland. They hold about 12 passengers and travel seven miles an hour (slower than a cyclist). The buses come at a time where self-driving automobiles are emerging as the future of driving. However, challenges arise from other drivers when the buses are used on roads. As the project director puts, “The machine always follows traffic rules, and people often don’t.”

4. Underwear Talk To Break The Ice

Fruit of the Loom

Fruit of the Loom knows that the first rule about breathable underwear is, you don’t talk about breathable underwear. The ads take a comical approach to address how amazing breathable underwear actually is. In fact, so incredible you will want to talk about it, even during those 30-second awkward elevator moments.

5. Extra Chicago Sauce On The Side, Please!

Heinz Chicago Suace

If you put ketchup on your hot dog, you’re not really a Chicagoan. This week during National Hotdog Day, Heinz created a ‘Chicago Dog Sauce,’ disguised as a special sauce different than average ketchup. They had locals try it, and their amusing reactions can be seen here.

6. Bench Talks With Mickey

Disney's Magic Bench

Without a headset or smartphone, Disney’s Magic Bench lets users play with AR characters with multiple people, as many as the bench can fit. This innovative approach sets up an entire room for virtual immersion in mixed reality.

7. Welcome, Lt. Stamets! 

Star Trek

Star Trek: Discovery has always been a game changer. The series is welcoming a new character that will make many proud. Lt. Stamets will be the first gay character and will be Star Trek’s representation for the LGBTQ community, portraying more of the character’s interpersonal relationships instead of their duties.

DUH! Why Didn’t We Think of That? WOOD EDITION

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us:


Screen Shot 2017-02-24 at 11.21.38 AM
Contributed by Carolina Cepeda Vigoya


Welcome to our weekly “FRESH IDEAS” post.

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!


3.20.17 – 3.26.17

Fun Fact: Meat-lover Simon Smith changed his name to ‘Bacon Double Cheeseburger.’

Screen Shot 2017-03-28 at 2.24.18 PMEach week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #PleasedToMeatYou by Senior Account Director, Mitchell Nover.



Moschino x McDonald’s

Couture with a side of fries, please.

Back in 2014, Moschino launched its “fast food couture” collection, one of them being a McDonald’s inspired collection.

If fast food couture is your thing, but not in your budget, the “Big Mac Shop” was created in Sweden with the purpose of wearing Big Mac leggings, t-shirts, etc. Check out the collection here.










Flame-Grilled Fragrance

When Burger King Japan announced they would be selling a Whopper scented perfume on April 1st, people thought it was an April Fools joke. Turns out, it wasn’t. The fragrance was in fact sold in all Burger Kings in Japan for $42 along with a flame-grilled Whopper on the side. According to reviewers, the scent wasn’t quite Whopper-y, but it still sold out!









Brian Wolter, a Danish designer, created a Burger King “Fly Through” that looks like a mini Burger King to feed the birds in the area. The birdfeeder is solar powered and has LED lights to let birds know they’re open 24 hours.






Pizza Hut Nailpolish

“Meat Me After Midnight” and “Dough You Need Me” are some of the names of the nail polish that Pizza Hut Australia created for their Valentine’s Day promo.









Don’t Forget To Brush

Colgate Thailand created a campaign aiming to motivate children to brush their teeth after eating sweets by… giving them ice cream. Once the ice cream lollipop was done, the stick was shaped like a toothbrush that said, “Don’t forget,” with the Colgate logo.










Finger Lickin’ Good

Similar (but different) to Pizza Hut’s nail polishes, KFC created edible nail polishes. You read that right, flavors/shades include “Hot & Spicy” aimed to taste and look like Tabasco hot sauce, “Original Recipe” aimed to taste like their famous fried chicken. Now this brand, took biting your nails to a whole new level…










Pass The Heinz

For all the Mad Men fans, remember when Don Draper pitched his “Pass the Heinz” campaign? It is now being executed in real life by Heinz’s current agency, David Miami, and it’s giving credit to Sterling Cooper Draper Pryce, Don’s fictional film.











IKEA’s most recent invention is what we’ve all wanted this whole time. The company’s prototype engineers in their Sweden HQ have been working for a while to bring us furniture that snaps together.










Climbers document their Everest attempt on Snapchat

Adrian Ballinger and Cory Richards set a goal last year to climb Mount Everest with no supplemental oxygen while documenting it on Snapchat, their story used the hashtag #EverestNoFilter. This year, the dynamic duo is going at it again and is being sponsored by Eddie Bauer and Strava.







Uber and Airline Partnership

Uber and airline Transavia partnered to offer in the course of a week, real time last minute flights from the nearest airport when opening the app. Once you pick your destination, the price [of the ride, plus ticket] was included. The campaign was launched in three cities: Paris, Lyon, and Nantes.







Zocdoc’s Emoji Search

Zocdoc is an app that allows users to find doctors and schedule appointments. Their latest activation is with emojis in order to be more user-friendly. There are options like for heartburn, for allergies, and for travel medicine.








IMS & Snapchat Expand Partnership

Internet Media Services (IMS) is in charge of creating campaigns in Latin America from advertisers such as Unilever, Coca-Cola, and Samsung. The partnership with Snapchat began in Brazil with sponsored lenses and branded filters and is now expanding to Mexico, Argentina, and Colombia.

CNN en Español 20th Anniversary

The network first aired on March 17th, 1997 to cover global events such as politics, entertainment, news, and history throughout the years. 20 years later, the platform reaches over 49 million Spanish-speaking homes between Latin America and the United States.

Spanish TED Talks

TED partnered with Spanish U.S. network Vme TV in 2015 to create a 13 episode tv series focused on how Hispanics can help shape a better future. Each episode of the “Soy TED” series had different Hispanic figures such as Ismael Cala, Daniel, Cerezo, and Jamie Seidner.


Folding Bike Helmet










Prosthesis That’s Built To Play








Shoes that tie themselves (Nike Hyperadapt 1.0)










Wearable robotic glove (to restore hand movements)








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