Fresh Ideas: Marketing Innovations

Welcome to our weekly “Fresh Ideas” post.

Laura Tremblay
Contributed by Laura Tremblay

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It’s been a crazy week… and we want to showcase new innovations that are generating a lot of media attention. From major companies changing their approach to new technological advancements, here’s what you need to know:

1. For Those Midnight Munchies…

Taco Mode

Lyft announced this week their “Taco Mode” feature, providing a solution to a riders late night munchies. Starting on Thursday, riders can press a button to have their drivers take them through a Taco Bell’s drive through between 9pm-2am. Consumers are excited for this feature to be released, I mean is there anything better than having some tacos after a late night out?

2. Google & YouTube’s New Streaming Service

Google YouTube Streaming

YouTube’s Chief Business Officer, Robert Kyncl, plans on merging YouTube Red and Google Play Music to provide the ultimate music streaming service. This new approach attempts to improve YouTube’s low popularity among consumers.

3. Look Mom, No Hands!

Automated Buses

The Future is here. New automated buses are arriving to Finland. They hold about 12 passengers and travel seven miles an hour (slower than a cyclist). The buses come at a time where self-driving automobiles are emerging as the future of driving. However, challenges arise from other drivers when the buses are used on roads. As the project director puts, “The machine always follows traffic rules, and people often don’t.”

4. Underwear Talk To Break The Ice

Fruit of the Loom

Fruit of the Loom knows that the first rule about breathable underwear is, you don’t talk about breathable underwear. The ads take a comical approach to address how amazing breathable underwear actually is. In fact, so incredible you will want to talk about it, even during those 30-second awkward elevator moments.

5. Extra Chicago Sauce On The Side, Please!

Heinz Chicago Suace

If you put ketchup on your hot dog, you’re not really a Chicagoan. This week during National Hotdog Day, Heinz created a ‘Chicago Dog Sauce,’ disguised as a special sauce different than average ketchup. They had locals try it, and their amusing reactions can be seen here.

6. Bench Talks With Mickey

Disney's Magic Bench

Without a headset or smartphone, Disney’s Magic Bench lets users play with AR characters with multiple people, as many as the bench can fit. This innovative approach sets up an entire room for virtual immersion in mixed reality.

7. Welcome, Lt. Stamets! 

Star Trek

Star Trek: Discovery has always been a game changer. The series is welcoming a new character that will make many proud. Lt. Stamets will be the first gay character and will be Star Trek’s representation for the LGBTQ community, portraying more of the character’s interpersonal relationships instead of their duties.

DUH! Why Didn’t We Think of That? WOOD EDITION

(Inspiring Things and Fresh Ideas We Love)

 


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

Fresh Ideas: “On-Demand” Service Apps

Welcome to our weekly “Fresh Ideas” post.

Natalia Head2

    Contributed by Nathalia Cadena

Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some Fresh Ideas with you, including our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.

Saw something awesome that we should have included? Share it in the comments section below!

THIS WEEK’S FRESH IDEAS…

It has become common to find apps that make certain tasks easier and more accessible. From apps that bring you a driver to take you to your desired location (Lyft), to apps that bring you your groceries, glam or mental peace, apps are making life a lot easier. Here are a few we have stumbled across that we love:

1. Chime Babysitting

Chime Babysitting

Thanks to Chime, finding a last-minute babysitter just got a lot easier. Parents can pick and choose from a variety of babysitters available, with the confidence that all sitters have been screened and had an in-person interview with the Chime team.

2. Wag! Dog Walking

Wag

Busy dog parents can now have a piece of mind knowing their best friends can have a potty break or a nice walk with the Wag! app, which offers dog walker services so that Fido can go and take care of business while you’re busy. With certified, trained, and screened walkers you can choose for an immediate walk or book an appointment for later on. You can also track your dog and the dog walker on your smartphone.

3. Bizzby

Bizzby

Bizzby is an app that allows people to finally get all those chores on that to do list to be completed. No matter what you need, Bizzby will have the person to help you get it done. With on-demand access to handyman’s, plumbing, electrical, cleaning, gardening, appliances, moving, junk removal, gutters, locksmith, health & beauty, and even personal training your this is your one-stop delegation station.

4. Head Space Meditation

Head Space Meditation

What better way to relax and unwind than by meditating? Thanks to HeadSpace you can have meditations at your fingertips any time, and any place of the day for a year. With different categories and time lengths you can personalize your meditation routine and start to make a habit of it.

5. Talkspace Therapy

Talkspace Therapy

In need of someone to talk to? Head to Talkspace, where you have access to a licensed therapist, which you’ll be able to communicate with almost 24/7. Whether it’s through texting, voice or video calls there is always a way for you to communicate with your assigned therapist.

6. DogVacay

DogVacay

Commonly known as the Airbnb for dogs, DogVacay is an app that allows dog owners to find a sitter near them to take care of their beloved pets. With prices around $30 per night, you can leave your dog, cat, chinchilla, ferret, or even chicken for your desired amount of days while you’re away on your vacation.

DUH! Why Didn’t We Think of That?

(Inspiring Things and Fresh Ideas We Love)


RockOrange is a fully integrated communications agency made up of a diverse group of collaborators who are passionate about building brands. We don’t just follow trends, we set them. We take solid, fresh ideas and turn them into value for the companies we work with. We see problems as opportunities, provide strategic leadership and never lose sight of our clients’ goals. 

Interested in our fresh ideas? Get at us: info@rockorange.com.

Drop Us A Line