Contributed by Carolina Cepeda Vigoya
Welcome to our weekly “FRESH IDEAS” post.
Had a busy week and feeling a little lost around water cooler banter? We’ve got you covered. Once a week, we’ll share some of our favorite brand stunts and announcements, trending topics, tech news, and social media buzz that stand out from the herd.
Saw something awesome that we should have included? Share it in the comments section below!
3.20.17 – 3.26.17
Each week, we ask our RockStars to pin a hashtag on a buzzworthy trend, news topic, or fun fact. This week’s winner: #PleasedToMeatYou by Senior Account Director, Mitchell Nover.
FAST FOOD TRENDS
Moschino x McDonald’s
Couture with a side of fries, please.
If fast food couture is your thing, but not in your budget, the “Big Mac Shop” was created in Sweden with the purpose of wearing Big Mac leggings, t-shirts, etc. Check out the collection here.
When Burger King Japan announced they would be selling a Whopper scented perfume on April 1st, people thought it was an April Fools joke. Turns out, it wasn’t. The fragrance was in fact sold in all Burger Kings in Japan for $42 along with a flame-grilled Whopper on the side. According to reviewers, the scent wasn’t quite Whopper-y, but it still sold out!
Brian Wolter, a Danish designer, created a Burger King “Fly Through” that looks like a mini Burger King to feed the birds in the area. The birdfeeder is solar powered and has LED lights to let birds know they’re open 24 hours.
Pizza Hut Nailpolish
“Meat Me After Midnight” and “Dough You Need Me” are some of the names of the nail polish that Pizza Hut Australia created for their Valentine’s Day promo.
Don’t Forget To Brush
Colgate Thailand created a campaign aiming to motivate children to brush their teeth after eating sweets by… giving them ice cream. Once the ice cream lollipop was done, the stick was shaped like a toothbrush that said, “Don’t forget,” with the Colgate logo.
Finger Lickin’ Good
Similar (but different) to Pizza Hut’s nail polishes, KFC created edible nail polishes. You read that right, flavors/shades include “Hot & Spicy” aimed to taste and look like Tabasco hot sauce, “Original Recipe” aimed to taste like their famous fried chicken. Now this brand, took biting your nails to a whole new level…
Pass The Heinz
For all the Mad Men fans, remember when Don Draper pitched his “Pass the Heinz” campaign? It is now being executed in real life by Heinz’s current agency, David Miami, and it’s giving credit to Sterling Cooper Draper Pryce, Don’s fictional film.
IKEA’s most recent invention is what we’ve all wanted this whole time. The company’s prototype engineers in their Sweden HQ have been working for a while to bring us furniture that snaps together.
Climbers document their Everest attempt on Snapchat
Adrian Ballinger and Cory Richards set a goal last year to climb Mount Everest with no supplemental oxygen while documenting it on Snapchat, their story used the hashtag #EverestNoFilter. This year, the dynamic duo is going at it again and is being sponsored by Eddie Bauer and Strava.
Uber and Airline Partnership
Uber and airline Transavia partnered to offer in the course of a week, real time last minute flights from the nearest airport when opening the app. Once you pick your destination, the price [of the ride, plus ticket] was included. The campaign was launched in three cities: Paris, Lyon, and Nantes.
Zocdoc’s Emoji Search
Zocdoc is an app that allows users to find doctors and schedule appointments. Their latest activation is with emojis in order to be more user-friendly. There are options like for heartburn, for allergies, and for travel medicine.
U.S. HISPANIC TRENDS
IMS & Snapchat Expand Partnership
Internet Media Services (IMS) is in charge of creating campaigns in Latin America from advertisers such as Unilever, Coca-Cola, and Samsung. The partnership with Snapchat began in Brazil with sponsored lenses and branded filters and is now expanding to Mexico, Argentina, and Colombia.
CNN en Español 20th Anniversary
The network first aired on March 17th, 1997 to cover global events such as politics, entertainment, news, and history throughout the years. 20 years later, the platform reaches over 49 million Spanish-speaking homes between Latin America and the United States.
Spanish TED Talks
TED partnered with Spanish U.S. network Vme TV in 2015 to create a 13 episode tv series focused on how Hispanics can help shape a better future. Each episode of the “Soy TED” series had different Hispanic figures such as Ismael Cala, Daniel, Cerezo, and Jamie Seidner.
DUH! WHY DIDN’T I THINK OF THAT? (INSPIRING THINGS WE LOVE)
Folding Bike Helmet
Prosthesis That’s Built To Play
Shoes that tie themselves (Nike Hyperadapt 1.0)
Wearable robotic glove (to restore hand movements)