RockOrange Wins PR News Social Media Award with History-Making Facebook Campaign

RockOrange has added another award to its growing list of accolades by taking top spot in the ‘Facebook PR Campaign’ category at this year’s PR News Social Media Awards.

Why did we win? Quite simply because, with Macy’s and Thalia, we made Facebook and Fashion history.

In early 2015, RockOrange incepted and managed the first-ever Facebook Fashion show to promote the launch of Macy’s first-ever Hispanic-backed exclusive clothing line Thalia Sodi for Macy’s. The show aired live on Thalia’s Facebook page to millions of fans around the world and RockOrange reached across social media platforms and promoted the hashtag #thaliaformacys, which became a top trending term during the event and in the hours that followed.

The activation was a drop-dead success on all levels. As the first-ever Hispanic-backed exclusive clothing line to span several internal departments at the quintessential department store, the Facebook runway reveal also became the first of its kind in the history of the ubiquitous social network. The launch was one of the largest in Macy’s history.

More than 5,987 people viewed the show live and 410,134 more engaged with the event live. In its first 15 minutes of broadcast, some 34,000 people viewed the video of the fashion show. Over the next two hours, that figure ballooned to over 300,000. Today, more than three million people have seen the show.

Beyond the immediate success of the show, our Facebook Live Streaming was a trendsetter for numerous other brands that would execute similar campaigns in the following year. The trend has been followed most recently by Versace, Kate Spade, IDENTITIES, organizers of London and New York Fashion Weeks, and, ahem, Crochet Empire’s jock strap fashion show, just to name a few.

The full list of winners from this year’s PR News Social Media Awards can be found here.

RockOrange and Our Partners at Cotton, Inc. Win PR News’ Agency Elite Award

We are excited to announce that RockOrange and our partners at Cotton Inc. have won PR News’ Agency Elite Awards for our SOLID and FRESH work for Cotton’s 24-Hour Runway Show, where we set a Guinness World Record for the World’s Longest Fashion Show.

From the pitch to the runway, we worked with Cotton Inc. to elevate their signature program, Cotton’s 24-Hour Runway Show on Miami Beach’s Ocean Drive. We created a multi-pronged strategy for the fashion show that increased live-stream viewership and generated 636 media hits, representing a 479% increase in coverage from the previous year and reaching an audience of 579 million viewers. Cotton’s 24-Hour Runway Show was featured on national outlets including Good Morning America, E! News, Extra, and many more.

The PR News’ Agency Elite Awards salute the year’s most outstanding communicators, initiatives and organizations that set benchmarks of excellence in client PR efforts. We are honored to be among the list of recipients that were recognized at the Platinum PR Awards & Agency Elite Awards luncheon on October 26 at the Marriott Marquis in New York City. Please see the complete list of this year’s winners here.

Drop Us A Line