On the heels of an unprecedented fashion show, it was time to head back to the Big Apple to join two of our most iconic clients in celebration of a groundbreaking launch.
Earlier this month, RockOrange marked the official launch of the Thalia Sodi collection at Macy’s legendary Herald Square flagship store. What better place than the world’s largest store to celebrate a star who is larger than life?
Our RockStars were tasked with U.S. Hispanic media outreach to make the event — and the collection — a total success. The team supported Macy’s internal team, with everybody, from the event team to the PR team, coming together for a night to remember.
Different factors set this project apart for us. First of all, this is the biggest launch in Macy’s history, and the events surrounding it matched the scale of a superstar like Thalia. This main event, which took place on March 4, was a spectacular celebration spanning several floors of the Herald Square location. This is the first time that Macy’s presents a collection that spans so many departments, from apparel, to shoes, to accessories.
The official launch of the collection was a must-attend style event that featured media, VIPs, influencers and an appearance from Thalia herself. We started by coordinating several one-on-one interviews with a few of our top media friends, followed by an intimate VIP reception at Stella 34 in Macy’s. We then collaborated to help put on a fashion show, which was introduced by Terry Lundgren, chairman and CEO of Macy’s, and featured more than 50 vibrant looks from the collection. We also engaged some of Thalia’s most devoted fans, who were able to meet the star, take pictures and get her latest album signed by the star.
The store’s salute also encompassed six Broadway windows dedicated to showcasing the collection, with graphics and mannequin strike points along the main floor and a branded display atop Macy’s Broadway marquee.
We’re proud to have brought our RockStar power to the table, to ramp up buzz around a collection that is as sparkling, dynamic and fresh as Thalia herself.
Follow the buzz with #ThaliaSodiCollection and #ThaliaForMacys on Twitter and Instagram.