December 15, 2012 rockorange


MIAMI, December 15, 2012 – Miguel Piedra, vice president of global communications and culture for the Burger King Corporation, and David Naranjo, a former Sony Music executive and Gloria Estefan’s longtime vice president of public relations, will launch their own communications, branding and entertainment agency called RockOrange, set to open January 2, 2013.

The Miami-based start-up has several prominent launch clients, including being named the global corporate communications agency of record for the BURGER KING® brand. RockOrange will also represent Estefan Enterprises, the production company for Grammy Award-winning pop icon Gloria Estefan.

Piedra and Naranjo (“rock” and “orange” in Spanish) were grade school pals whose professional PR careers took them in very different directions. Both learned a common lesson that a brand is more than just a brand… it’s a living, breathing force with the power to connect and motivate people across the globe. This simple premise is the foundation of RockOrange.

“We find our inspiration from the people we meet, the places we visit, the details of every day,” stated Piedra. “At RockOrange we will take that inspiration and apply it to our clients’ businesses. We will leverage the relationships we’ve made to create solid, fresh ideas that make an emotional connection with the right audience.”

With a 20 + -year career that began as an Emmy Award-winning broadcast journalist, Piedra has amassed an impressive track record that includes being named to PR Week magazine’s 2012 “Top 40 under 40 PR Executives.” Most recently, he served for three years as the chief communicator for the BURGER KING® brand and its network of more than 12,500 restaurants in more than 80 countries. Previously, Piedra spent eight years at The Walt Disney Company, where he served in several global PR roles.

David Naranjo also began his career in broadcast journalism, but behind the camera as a senior programming producer. Naranjo jumped into PR with both feet in 2001, serving as director of media relations for Crescent Moon Records and Sony Music before going to work for Gloria and Emilio Estefan, Jr. For the past 12 years he has headed public relations and marketing for both Estefan Enterprises and Estefan Hospitality, which
encompasses restaurants and nightclubs. In addition the Estefans own and operate the Cardozo Hotel on Miami Beach and Costa d’Este Beach Resort in Vero Beach, Fla.

According to Naranjo, “By the time you read this, consumers are on to something else. We stay connected to emerging trends. We monitor how different audiences spend time… who’s listening to this, who’s watching that, who’s talking to whom and how, and who is going where. We will put this know-how to work for our clients.”

RockOrange will be a full-service firm targeting both general market and Hispanic audiences. Areas of expertise include nationally and globally renowned brands, franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, consumer products, digital media, advertising, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit associations.

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