March 10, 2014 rockorange


With Focus on Clients, Agency Welcomes Aboard New Account Director

MIAMI, March 10, 2014 –To better serve its roster of blue chip clients, public relations, marketing and digital firm RockOrange is proud to announce the addition of Mitchell Nover as account director.

Nover, whose previous stops include Dialogue, Unique Vacations, Inc. and The Jeffrey Group, will be tasked with managing RockOrange’s travel and tourism clients, including Baha Mar, Hyatt Corporation, and Yonderbound. His responsibilities will include leading a mix of brand and corporate communications activations for these clients across North America, Latin America, and the Caribbean – from document drafting and distribution, executive visibility, event sponsorship, and FAM trip management to internal and external strategic communications plan development, traditional and social media relations, creative oversight, and corporate social responsibility activities.

Previously, Nover gained extensive experience leading communications campaigns across the travel and hospitality, spirits, telecommunications, and luxury product verticals. During his time at Dialogue, Unique Vacations, Inc., and The Jeffrey Group he has had the opportunity to work with several leading companies, including DIAGEO, GlobeNet, Sandals & Beaches Resorts, adidas, American Express, British Airways, and Kodak among others.

“Adding a professional of Mitchell’s caliber to our team will help push us to the next level and better serve our clients,” said Miguel Piedra, principal and managing partner of RockOrange. “It’s a virtuous cycle: serving the quality of clients on our roster allows us to hire the best talent, who in turn give better service to our clients.”

Outside of RockOrange, Mitchell is the co-founder and co-writer of Mitch and Mel Take Miami, a local food and lifestyle blog. Nover joins a team of 25 at the agency’s Miami headquarters, headed by Piedra and fellow principal David Naranjo.

About RockOrange
RockOrange is an award-winning, full-service communications firm that was founded in January 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was awarded 2014 New Agency of the Year by The Holmes Report; 2014 New Agency of the Year (Gold) by Bulldog Reporter’s Star of PR Awards; and received 2014 Small PR Firm of the Year (honorable mention) by PR News’ PR Platinum Awards. The agency also won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in the PR Week Agency Business Report 2014.

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