Did you see the Michelle Obama episode of Carpool Karaoke? If you didn’t stop what you’re doing immediately and click on this link.
So did you get it? Her message that is. Nestled in between her flawless rendition of Stevie Wonder, Beyoncé inspired dance moves and surprise appearance of Missy Elliott, FLOTUS took full advantage of the opportunity promote her initiative to support the education of girls around the world – Let Girls Learn. And with over 32 million views on YouTube to date, not to mention all those who tuned in to watch it on The Late Late Show, the reach of that message has been amplified far beyond traditional marketing methods could have taken it.
Now, we might not all have the influence of Michelle Obama, but it was an important lesson for brand marketers in that you’ve got to give yourself permission to have fun. And that’s why it inspired this week’s ‘Question-of-the-Week’ – How can you have fun with your brand?