Frances is a seasoned publicist who specializes in media and influencer relationships that organically grow brand footprints in U.S. Hispanic and Latin America markets.
She comes to RO after five years of agency experience. She has worked with a slew of Fortune 500 clients, including McDonalds, Target and AT&T. While engaged with McDonalds, Frances helped create public relations and social media campaigns for the company’s education, food and music platforms.
Most recently, Frances helped MasterCard promote financial technology and electronic payments as a preferred method of payment in Latin America. Frances’ deep understanding of how to connect a brand’s values with Hispanic consumers makes her a valuable new member of the RO team.
A graduate of the University of Central Florida, Frances is an avid writer and part-time fashion blogger. Her blog, Mystylesnapshot.com, is a series of dispatches from Frances’ inner “fashionista,” where she details and documents trends in the fashion world.
“I want to bring some spunk to RO,” she said. “Everyone at RockOrange is really talented and motivated and I’m looking forward to growing with the team.”