As the 2016 U.S. presidential race heads into the home stretch there are just a few points separating the candidates which is why, beyond the party politics, their personal brands have never been more important in helping sway opinion and those still undecided voters.
While Clinton and Trump have teams of people working around the clock to help craft their messages and perfect their image online and IRL, there are plenty of lessons that brands and individuals can take from the race to build support for their own personal branding campaigns.
That’s why this week we’re exploring those lessons and asking our RockStars – how can you build your personal brand?