The power of video content is undeniable. Including video on a landing page can increase conversion by 80 percent and video in an email leads to 200-300 percent increase in click-through rate. That’s why the medium can no longer be ignored as part of your marketing mix.
But video consumption habits are changing. Live social platforms like Facebook and Snapchat are taking viewing time away from more traditional online platforms like YouTube, and shrinking attention spans mean that short form or micro content (videos less than 5 seconds) are proving as, or more, effective than TV-style 30 second spots.
So while marketers know they need to spend more time on video, understanding what’s going to work best for their brand is hard. That’s why this week we’re asking our RockStars – How Can You Engage Using Video?