Merry Happy Christmahunnukwanzaka!
As we enter the age of inclusion, pleasing all your customers with your holiday campaign can cause marketers some serious headaches. But as the holiday season is by far the busiest shopping period of the year, it also presents the largest revenue opportunity. And that means, as complex as it is to come up with a campaign that not only appeals to a diverse audience, but convinces them to spend their dollars with you, it’s an issue that you have to address.
That’s why we asked out in-house marketing experts for their top tips on how brands should talk about the holidays.
Check out our video below.