Like most of you, we were watching Super Bowl LI with our beer, wings, and dare we say, soul-crushing disappoint in tow (sorry Patriots fans, not sorry).
After the game, we all wanted to know what was going down off the field and on social media. Was the crying Jordan meme on Brady’s face going viral yet? Did Lady Gaga crush it with her half-time performance or was she getting slammed? Which brands’ commercials were scoring with fans and which were tanking?
So, we asked our social media team to take a dive into the conversation using our social listening platforms and analytics to let us know what was buzzing. Here are the top four trending topics throughout the night and into the post-Superbowl online frenzy:
1. Patriots Make an Epic Comeback
With over 11 million mentions across the country, the game itself was the star of the night. Garnering a whopping 36 percent of the mentions on Sunday, the Patriots comeback in the second half was the most talked about online. And honestly, who couldn’t talk about that unbelievable ending?
2. Goo-goo for Gaga
But slow down, Pats… not too far behind, Lady Gaga came in hot with her incredible, acrobatic halftime show.
Many were saying it was even better than the Queen B’s…
3. Tom Brady Makes NFL History
Along with the historic overtime win, Tom Brady also made history being the first quarterback to win five Super Bowls. Everyone was talking about it, some congratulating and some throwing shade.
4. 84 Lumber’s Controversial Commercial
Finally, when everyone came down from the Super Bowl high (or got over the hangover), the ads became a contender. 84 Lumber caused the most buzz in the 24 hours following the big game with its controversial commercial (so controversial Fox actually denied airing the entire ad).
You can watch the full ad here:
Shout out to Budweiser and T-Mobile for picking up big buzz for their commercials as well.
We enjoyed taking a short break from serious politics and cat videos to join in on the Super Bowl banter. Looking forward to seeing who makes the most talk next year… maybe a 6th win for Brady and the Patriots? (shudder)
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