In communications, digital is the way of the future. Agencies that hope to remain viable in the future need team members who can tell an array of stories across all of those platforms.
So it is with this in mind that we proudly welcome our agency’s new digital strategist, Rafael Aguirre, into the fold. Our latest RockStar sports an expertise in digital marketing and an in-depth knowledge of the realm of social networking. Rafael has a proven track record of organically increasing brand awareness online while developing a lasting correlation with consumers—skills heavily sought after by our brand partners.
Recently, Rafael has crafted impactful campaigns for numerous large brands, including Volkswagen, Joe DiMaggio Children’s Hospital, Royal Caribbean and Marriott.
Rafael says he approaches jobs by trying to understand a brand’s core needs, then by working to identify trends and opportunities that are authentic to the brand. He has extensive expertise in dealing with the U.S. Hispanic market, the largest growing demographic in the country.
A graduate of Full Sail University in Orlando, Rafael got his start in the industry as a digital product production coordinator for Sony Music. Most recently, Rafael was at Miami-based Nobox where he was a social media strategist.
“Social media is the untamed, wild west of the web,” he says. “It’s powerful because it’s instant. You reach millions of people directly.”
At RockOrange, Rafael will tailor client content to best reach end users using search engine optimization tools that help brands navigate the internet wilds. In short, he’ll help our clients brands shine online.