The Pokémon GO craze is real. So far around 7.5 million people in the U.S. have downloaded the app and players are already spending more time with the game than they are on Snapchat, Twitter and even Facebook.
But what’s the opportunity for brand marketers and how can they capitalize on those highly engaged users who just gotta catch ‘em all? We asked our RockStars to share their thoughts.
Oh, and if you know where a Pikachu is let us know!