By Tymeco Pyles
Miami is more than just sunshine, beaches, and nightlife, and we’re working with our longtime client, the Greater Miami Convention & Visitors Bureau (GMCVB), to let the world know.
The GMCVB wants to build up tourism beyond Miami’s iconic Ocean Drive, driving visitors to explore heritage neighborhoods in the area—including Historic Overtown, Little Havana, Wynwood, and most recently, Little Haiti. This week, we joined the Bureau in that iconic neighborhood on Haitian Flag Day, to unveil a new visitor’s center inside of the Little Haiti Cultural Center. The Cultural Center is a landmark within the local Haitian community, a space that brings people and ideas together to promote, showcase, and support Afro-Caribbean culture in South Florida. This makes it the perfect home for the Little Haiti Visitor Center.
This new resource for tourists will offer a wide variety of brochures on attractions and points of interest — both in Little Haiti and beyond — in addition to maps, calendars of events, tours, and special offerings throughout the year. Ahead of the unveiling, RockOrange helped the GMCVB spread the word, securing coverage in local publications including The Miami Herald, CBS 4, and NBC 6, and reaching a national audience with placements in the Associated Press and the National Public Radio (NPR).
Miami has always been a top travel destination for the Caribbean, but with the recent earthquake that shocked the world, more Haitians have retreated to the area. As more Haitians join the community, it is important for the GMCVB to highlight Little Haiti and raise awareness of the neighborhood for the increasing number of tourists that visit South Florida each year.
There’s no place like Greater Miami and the Beaches, and we’re proud to work towards expanding the reach of our culture to attract more visitors to the area. To learn more about Little Haiti and Greater Miami and the Beaches, please visit www.miamiandbeaches.com.