RockOrange and Our Partners at Cotton, Inc. Win PR News’ Agency Elite Award

We are excited to announce that RockOrange and our partners at Cotton Inc. have won PR News’ Agency Elite Awards for our SOLID and FRESH work for Cotton’s 24-Hour Runway Show, where we set a Guinness World Record for the World’s Longest Fashion Show.

From the pitch to the runway, we worked with Cotton Inc. to elevate their signature program, Cotton’s 24-Hour Runway Show on Miami Beach’s Ocean Drive. We created a multi-pronged strategy for the fashion show that increased live-stream viewership and generated 636 media hits, representing a 479% increase in coverage from the previous year and reaching an audience of 579 million viewers. Cotton’s 24-Hour Runway Show was featured on national outlets including Good Morning America, E! News, Extra, and many more.

The PR News’ Agency Elite Awards salute the year’s most outstanding communicators, initiatives and organizations that set benchmarks of excellence in client PR efforts. We are honored to be among the list of recipients that were recognized at the Platinum PR Awards & Agency Elite Awards luncheon on October 26 at the Marriott Marquis in New York City. Please see the complete list of this year’s winners here.

Billboard Shines a Spotlight on Miguel Piedra & David Naranjo

Our very own “Rock” and “Orange” — agency principals and managing partners Miguel Piedra and David Naranjo — spoke to Billboard about some of the work we do best: connecting celebrities to brands (and brands to celebrities) through multi-channel marketing campaigns, tailor-made digital strategies, and by taking traditional and non-traditional public relations initiatives to a new level.

Miguel and David shared some of the wisdom they’ve acquired over their careers with Billboard’s Angie Romero, chatting about everything from their journey to launch the agency, to some of the mistakes major brands make when talking to consumers. The article highlights some of our major and most successful projects, including the launch of Macy’s Thalia Sodi collection, Cotton’s 24 Hour Runway Show and the launch of Gloria Estefan’s 27th album, The Standards.


RockOrange Named Finalist for SABRE Awards

After being honored with the New Agency of the Year award last year, we are thrilled to be named as a finalist once again in the 2015 Americas SABRE Awards, this time for the agency’s FRESH work for Cotton’s 24 Hour Runway Show, in the Fashion & Beauty category.

SABRE Awards finalists include around 300 campaigns — selected from more than 2,000 entries — in this year’s competition, which recognizes superior achievement in branding, reputation and engagement. It awards campaigns that demonstrate the highest levels of strategic planning, creativity and business results.

For Cotton’s 24 Hour Runway Show, we developed an integrated communications plan, elevating the show by leveraging top celebrity talent and creating continuous conversations with influencers and fashion trendsetters.

Not to mention, we help set a Guinness World Record as the longest fashion show in the world. The show in Miami Beach demonstrated what happens when fashion and our favorite fiber unite on the catwalk, and did it in an exceptional way.

Winners will be announced the night of the SABRE Awards event on May 5, 2015 at Cipriani 42nd Street, and we can’t wait. Wish us good luck!


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