Ever wondered if your favorite celebrity really likes that product they posted a picture with or if they’re being paid to promote it? Well the FTC wants to clear up any confusion and is cracking down on brands and influencers that are not transparent about paid promotional activity. And hashtags like #spon or #ad might not be enough. That’s why this week we’re asking our RockStars how brands can still run successful influencer marketing campaigns while playing by the rules so the consumer isn’t left asking – Does She Really Like It?
