Snapchat or Instagram?

A few weeks ago we asked our RockStars – Why Snapchat? As reports came out stating that Snapchat was sitting second only to Facebook in the amount of time users spend in social apps beating out Instagram, WhatsApp and Messenger among others it seemed that the newest social network on the block was unstoppable.

But now with Instagram launching it’s (look-a-like) ‘Instagram Stories’ feature, we asked our RockStars what they think the new feature means for Snapchat’s audience. Which social network will reign supreme when it comes to instantaneous storytelling?

Watch our video to find out what they had to say.

RockOrange Playlist: Creative Pulse


Music is Power. Start off your day by switching gears in your creative thinking!

Research shows that listening to music you find pleasant can increase your productivity and boost your creative thoughts. Contrary to popular belief, listening to Mozart and Beethoven doesn’t always amount to an increased level of focus (unless, that’s your genre of preference). Instead, it’s all about finding a smooth tempo (between 60 to 80 bpm), and listening at a low to mid-level volume. The key is to listen to different genres of music to find out which one helps you increase your productivity.

We curated this playlist to help you find your creative pulse, so put on some headphones and get in your zone.

Rock on!

Tales of a RockStar Intern

By Nicole Cil

We’ve all heard stories of those horrible internships where you:

A) Do absolutely nothing

B) Get coffee for your boss/clean the dirty bathrooms

C) Never actually learn the tips and tricks of your particular field

D)Being referred to as “the intern”

E) Or, quite possibly, all of the above


I was finishing up my freshman year as a double major in public relations and modern languages at the University of Miami and started thinking about applying for internships. While I’ve heard these terrible, terrible tales about family and friends’ internships, I still decided to hand in my resume and hope for the best. Sure enough, shortly after sending over my resume, I got a call that I’d been accepted to join the RockStar internship program and that they would be expecting my arrival at the beginning of May.

My first day, I arrived at the agency promptly and was introduced to everyone. Right off the bat, I was included in a meeting and given a project to lead and complete within a week. Excited, I came home and told my family and friends all about my first day and how busy and interesting it was.

The next couple of days, weeks, and months were the same. My second week at RockOrange, they hosted a Team Building Event at one of our client’s super cool locations – Zoological Wildlife Foundation Miami – where we got to play with tiger cubs and find out about my teammates through some fun challenges. Tt was then that I thought this internship exceeded everything I had hoped to accomplish during my time here.

I got to really know everyone in the office and make friends. I wasn’t just “the intern,” I was Nicole and sometimes even “Coco.” RockOrange is a family, not just a company. I was included in meetings, e-mail threads, and important conversations. I was kept in the loop and always had something to do, which never happened to just be “clean the bathroom” or “go get me some coffee.” I learned more than I could imagine learning in just three-and-a-half short months. Though I had spent two semesters of studying public relations at the University of Miami, I learned the tricks of the trade very quickly here at RockOrange. Pitching, press releases, and media lists became daily tasks, not just a far away tale of something they taught us at school that we may or may not have to do when we actually enter the field of PR.

“Frances, people in PR actually use Gantt Charts?” I remember asking my immediate supervisor. “I had thought these were just things they have to teach us in school, I didn’t know they were actually useful.”

I felt so accomplished using my knowledge from my class and putting it to use here with an actual, real life client.

I’m very grateful to say that I had an excellent internship experience this summer. I’m sad to see my time come to an end at RockOrange, but I’ll always remember what I’ve learned here and the people I met here. I can’t wait to come visit again soon.

They say the view from the top is the best, but the view from the bottom can be pretty good too.


The ABT’s (Always Be Thinking) of Great Agency Marketing

The marketing landscape is evolving rapidly. The rise of the always-on, constantly connected consumer means that campaigns need to evolve and be dynamic. They must live where the consumer lives (which is mostly digital) and speak to an audience whose loyalty is built through a more personal social engagement versus the hard-sell mentality of more traditional advertising.

That’s why brand marketers are looking to step up their collaboration with agency partners. The complexity of what is required to design, execute, and report on multi-touch, multi-disciplinary marketing campaigns requires more resources and knowledge than ever before and those skill sets, and time to execute, often live outside of in-house capabilities.

As agency partners we have a commitment to our clients to help them not just stay on trend, but to keep one-step ahead of those trends, and to deliver campaigns that will help build brand loyalty with our clients’ target audiences. That’s why we need to know our ABT’s. We need to Always Be Thinking for and on behalf of our clients to ensure that we continue to demonstrate the value of the agency-client relationship.

Here are some ways we think you can do that.

Think in Real-Time

Recent years have seen the growth of real-time and responsive marketing as brands look to create shareable, relevant content that places the brand at the center of unfolding social conversations and viral trends. To do this successfully requires marketers to think on their feet. Response time is key and the benchmark was set by Oreo during Super Bowl XLVII when the lights in the stadium went out for 34 minutes, enough time for the brand to ideate and post it’s now infamous ‘dunk in the dark’ tweet.


Another more recent example of the value of this responsive marketing approach is how brands have quickly capitalized on the Pokémon GO craze. With more than 7.5 million downloads of the game in the U.S. in the first week alone and with users spending more time playing the game than on popular social apps including Snapchat, Twitter and even Facebook, creative (and quickly executed) campaigns like the ones in this Street Fight article from brands including Applebee’s and Virgin Mobile are driving huge amounts of foot traffic and conversions.


Leverage New Technologies

With a whopping 3,874 marketing technologies represented on a single slide, Scott Brinker’s Marketing Technology Landscape chart is the best visual representation of just how complex today’s marketing landscape has become.


As agency partners it’s our job to help our clients navigate these technologies, understanding what’s going to work best (and by work best I mean provide the best ROI) for the campaigns being designed.

It’s also our job as agencies to keep abreast of new technologies and leverage them to our client’s advantage. And I’m including social media in the bracket of technology. While Snapchat may be the social channel de jour (here are four great Snapchat marketing case studies from The Content Strategist,) there’s always a new social app or feature round the corner – you’ve just got to keep thinking outside the box with the application.

For example, before the official release of Facebook Live, RockOrange incepted and managed the first-ever Facebook Fashion show to promote the launch of our client Macy’s Hispanic-backed clothing line – Thalia Sodi for Macy’s. The show aired live on Thalia’s Facebook page to millions of fans around the world and RockOrange reached across social media platforms and promoted the hashtag #thaliaformacys, which became a top trending term during the event and in the hours that followed.

Beyond the immediate success of the show, our Facebook Live Streaming was a trendsetter for numerous other brands that would execute similar campaigns in the following year. The trend has been followed most recently by Versace, Kate Spade, IDENTITIES, organizers of London and New York Fashion Weeks, and, ahem, Crochet Empire’s jock strap fashion show, just to name a few.

Share Your Thoughts

Last but not least, don’t forget to share your thoughts and ideas with the client. Because if a great idea happens in an agency but no one tells the client did it really happen?

Nine times out of 10 the client may reject your idea for reasons including lack of budget or that they don’t feel it’s a good fit, but that one time they say, “go for it” gives the agency the chance to really prove added value and potentially get a new piece of business.

Are Influencers Influencing?

Influencer marketing is one of the fastest growing marketing channels. In fact 84% of marketers surveyed by eMarketer said they were planning to launch an influencer campaign within 12 months. And, in general, that investment is paying off. Data from RhythmOne found that average earned media value from US influencer marketing programs was 1.4 times as high in H1 2015 as the average in all of 2014, at $9.60 for every $1 spent, vs. $6.85 the previous year.

 However, influencers with the most followers don’t necessarily get the most likes which is why identifying the right influencers is cited as the biggest challenge when rolling out an influencer engagement strategy.  

 So with that in mind we asked our RockStars – Are Influencers Influencing?


A Creative Force Joins The Fold

Innovation drives Sam Rodriguez, RockOrange’s new head of creative. The latest RockStar, Sam is a visual artist who has crafted nationally recognized campaigns through design, still images and motion pictures. A Miami native and a graduate of Miami’s Institute of Art and Design, Sam’s mastery of visual storytelling will help expand RockOrange as a creative force in marketing and communication. He joins us after more than a decade as creative director at kabookaboo in Coral Gables.

A self-taught photographer, composer and animator, Sam works rigorously to refine his craft every day. His meticulous attention to detail and desire to grow helped him turn his love for photography into marketing campaigns for large firms in the wine and sprits industry.

As a nationally recognized designer, Sam’s work has been the cornerstone of iconic projects here in South Florida and around the world. Throughout his career, he says he’s found it essential to understand every aspect of a project’s lifecycle – from idea, to creation, to execution.

Sam’s hire was noted in several South Florida media outlets, including the Miami Herald, Sun-Sentinel, AgencySpy and South Florida City Biz List.

As the leader of RockOrange’s burgeoning creative team, Sam will guide a group of talented, promising young designers as they continue to deliver the kind of beautiful, game-changing work that our clients have come to expect.

Along with his talent, Sam also brings a deep understanding of the agency world from both the employee and leadership points of view. Early in his career, he ran a successful creative business before ultimately selling. Fresh out of high school, Sam considered becoming an architect until he realized he could turn his love of art into a business unto itself. He found his passion in creating marketing campaigns that, as he describes it, “affect people’s psyches.” He loves to call out the differences in the brands he represents from the countless other choices consumers have.

And most of all, he’s not afraid of adversity—an important trait for a creative director.

“Challenges help you get out of your comfort zone and think differently about a particular project,” he said. “It can bring out the best and the worst in people. I always strive to bring out the best.”

Summer’s Here. Time to Lighten Up Your Marketing.

Summer – a time to strip down, lighten up and have some fun. With the longer days and rising temperatures comes a sense of renewed energy and a tendency towards the whimsical. Heavy soups and stews are replaced by summer salads and outside BBQs, weekends spent binging on TV shows are replaced with trips to the beach; hemlines are on the rise and the possibility of a summer romance is around every corner.

A lesser-known summer side effect is that when the sun is out, people spend more. Research suggests that the sun makes us feel better and, in turn, according to these findings, shop more.

For marketers looking to capitalize on this sunshine-induced positive consumer attitude, lightening up their campaigns to match the season is a must. Here are three ways to do it.

  1. Make it fun

Summer is all about having fun, and that should translate into summer-focused marketing campaigns. From using elements of gamification to spark competitiveness, to boosting engagement with loyalty programs, to viral marketing, making campaigns fun means making them engaging. That’s why Snapchat has overtaken Twitter in daily users. The fun factor is significantly higher with its array of filters and, like a summer romance, is non-committal by the nature of its time-limited posts.

  1. A picture’s worth a thousand words

As Apple introduces its new emojification feature, where users will be offered up emoji’s as alternate suggestions to typed words, and Twitter announces the ability to target ads based on emoji’s, the power of the written word is diminishing. That means marketers need to be more visual than ever with their messages and campaigns. And if a picture is worth a thousand words, a video is worth 10-times as much. According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rate. And 45.4 percent of users viewed at least one video online over the course of a month according to ComScore.

  1. Get mobile

This is the time of year marketers should be directing even more of their attention to mobile. As consumers head outside and away from home, marketers must reach them in the mobile-moment wherever they are – and mobile is the best channel to do that. But the key to mobile marketing is relevance – getting the right content to the right customer at the right time will drive action. The easiest way to be relevant is through location. Understanding where a customer is in relation to your product is the best way to understand where and when to target consumers. Remember, all that sunshine makes them want to spend more – so it’s just a matter of ensuring your brand is top of mind when they make that in-the-moment purchase.

This summer, make sure your marketing matches your customers’ season. Make it fun, make it visual and make it mobile. Just remember, summer may only be one season, but the memories last a lifetime. Make sure your marketing is memorable to match.

How Do You Selfie?

Apparently the average Millennial may take up to around 25,700 selfies during their lifetime spending more than an hour each week taking and posting the images to social media sites.

So today, in honor of #NationalSelfieDay, we asked – how do you Selfie?  


RockOrange Wins PR News Social Media Award with History-Making Facebook Campaign

RockOrange has added another award to its growing list of accolades by taking top spot in the ‘Facebook PR Campaign’ category at this year’s PR News Social Media Awards.

Why did we win? Quite simply because, with Macy’s and Thalia, we made Facebook and Fashion history.

In early 2015, RockOrange incepted and managed the first-ever Facebook Fashion show to promote the launch of Macy’s first-ever Hispanic-backed exclusive clothing line Thalia Sodi for Macy’s. The show aired live on Thalia’s Facebook page to millions of fans around the world and RockOrange reached across social media platforms and promoted the hashtag #thaliaformacys, which became a top trending term during the event and in the hours that followed.

The activation was a drop-dead success on all levels. As the first-ever Hispanic-backed exclusive clothing line to span several internal departments at the quintessential department store, the Facebook runway reveal also became the first of its kind in the history of the ubiquitous social network. The launch was one of the largest in Macy’s history.

More than 5,987 people viewed the show live and 410,134 more engaged with the event live. In its first 15 minutes of broadcast, some 34,000 people viewed the video of the fashion show. Over the next two hours, that figure ballooned to over 300,000. Today, more than three million people have seen the show.

Beyond the immediate success of the show, our Facebook Live Streaming was a trendsetter for numerous other brands that would execute similar campaigns in the following year. The trend has been followed most recently by Versace, Kate Spade, IDENTITIES, organizers of London and New York Fashion Weeks, and, ahem, Crochet Empire’s jock strap fashion show, just to name a few.

The full list of winners from this year’s PR News Social Media Awards can be found here.

Happy Holidays featuring Adelf

While we’re always working to deliver solid, fresh ideas for our clients, one of the best parts of the holiday season is that we get to have a little bit of fun thinking out of the box for our more festive projects.

This year, once again, we wanted to share some humor and holiday joy with you, our friends and clients that have made 2015 such an incredible year for us. In our first year, our Elf on the Shelf came to life. Last year, our Elf showed you how to take an Elfie. And this year, we’re excited to bring you… ADELF.

We had a lot of fun producing this parody — but we went the extra mile and held a Fresh Ideas Challenge among our RockStars, too. Everyone took key scenes from the video and created some pretty funny memes. It was a true roller coaster of emotion — from the awkward, to the heartbreaking, to the hilarious. Take a look below!















Adelf on the Shelf

Join in on the fun by making some memes of your own and use #AdelfontheShelf!








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