Essentials: Apps

Concept 4

Thankfully we’ve evolved from the days of carrying around the brick cellphone in a briefcase, so much that we now use our phones for everything except making a phone call. We actually only spend an average of four hours on calls and messaging a month. Smartphones can take a picture, send or receive texts, access the Internet, send or receive an email and download apps. The App Store also opens up a treasure chest of apps that gives us a thousand options at any time of the day. Using our smartphones is now habitual; we pick them up an average of 46 times a day without even realizing it and unconsciously scroll away from reality.

Let’s all admit we’ve been interrupted from an Instagram-liking session by a “Storage Almost Full” notification. It’s partly because there are too many things going on in your smartphone from apps you don’t acutally use. Too soon, you’re one download away from not being able to have space to even take a picture.

Because our RockStars have gone through this, we all pitched in our favorite apps to make the best out of your iPhone’s storage.

  1. Rock Clock: Who’s a morning person really? Waking up to the same Beep alarm can get repetitive — to the point that we can get so used to it that it no longer works as a wake up call.

‘Rock Clock’ was created by Dwayne “The Rock” Johnson to motivate everyone to kick off the day with an enthusiastic note. As you set your goal and tap through the app, The Rock encourages you by saying, “You can do this” and, “You got this!” The best part of having this app—he sings to you, “Good Morning Sunshine” every day.

  1. Hopper: Probably the least exciting part of taking a trip is finding a decently priced airline ticket. Let’s be honest—cheap airlines are not the most reliable, we think we’re paying half the price and then get smuggled with extra fees for luggage and seats. Hopper was created to make our lives easier and affordable by helping us figure out what are the best dates and times for your next trip. The best part of having this app—it lets you “watch” that trip and sends notifications when prices are dropping.
  1. SleepTime: Before The Rock’s lullaby wakes us up, we have to make sure we had a nice and fulfilled sleep. Since we don’t use our phones enough throughout the day, why not use it under our pillows every night? Sure, we all sleep, but are we having a good sleep? SleepTime tracks our sleeping stages from awake, light sleep and deep sleep plus REM sleep (the stage where dreaming happens). The best part of having this app—it graphs your sleeps so you can keep track of your sleeping patterns and/if they change over time.
  1. Evernote: For those who no longer use the old-school method of using a notepad and pen to keep up with the to-do list, Evernote is your go-to app. It stores your information, from your grocery list to your driver’s license scanned copy to legal documents, in one place. Making and keeping notes and files organized without having loads of paper that can get lost or mistakenly shredded seems convenient for lots of people. The best part of having this app—it’s easy to customize and flexible when it comes to setting up your folders.
  1. Mint: Keeping up with your finances may not be the easiest or most thrilling part of your day, but Mint makes the process a lot easier. It’s like having your own financial advisor but in an app. It helps with budgeting, tracking expenses and creating/monitoring financial goals for oneself. The best part of having this app—whenever there’s a change in your account, a rate changes or a late fee happens, the app sends you a notification.
  1. Glitché: To end on an artistic note, Glitché is the app for all the creative minds. What this app does is give a special twist to images in a very strange, yet amazing way. The unique effects that can be added to your masterpiece include pulses, random shakes, pixelization, transmission errors, etc. The best part of having this app—there’s a range of 26 filter options to use from, so giving your pictures an artsy twist is quick and easy!

Happy download!

 

Summer’s Here. Time to Lighten Up Your Marketing.

Summer – a time to strip down, lighten up and have some fun. With the longer days and rising temperatures comes a sense of renewed energy and a tendency towards the whimsical. Heavy soups and stews are replaced by summer salads and outside BBQs, weekends spent binging on TV shows are replaced with trips to the beach; hemlines are on the rise and the possibility of a summer romance is around every corner.

A lesser-known summer side effect is that when the sun is out, people spend more. Research suggests that the sun makes us feel better and, in turn, according to these findings, shop more.

For marketers looking to capitalize on this sunshine-induced positive consumer attitude, lightening up their campaigns to match the season is a must. Here are three ways to do it.

  1. Make it fun

Summer is all about having fun, and that should translate into summer-focused marketing campaigns. From using elements of gamification to spark competitiveness, to boosting engagement with loyalty programs, to viral marketing, making campaigns fun means making them engaging. That’s why Snapchat has overtaken Twitter in daily users. The fun factor is significantly higher with its array of filters and, like a summer romance, is non-committal by the nature of its time-limited posts.

  1. A picture’s worth a thousand words

As Apple introduces its new emojification feature, where users will be offered up emoji’s as alternate suggestions to typed words, and Twitter announces the ability to target ads based on emoji’s, the power of the written word is diminishing. That means marketers need to be more visual than ever with their messages and campaigns. And if a picture is worth a thousand words, a video is worth 10-times as much. According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rate. And 45.4 percent of users viewed at least one video online over the course of a month according to ComScore.

  1. Get mobile

This is the time of year marketers should be directing even more of their attention to mobile. As consumers head outside and away from home, marketers must reach them in the mobile-moment wherever they are – and mobile is the best channel to do that. But the key to mobile marketing is relevance – getting the right content to the right customer at the right time will drive action. The easiest way to be relevant is through location. Understanding where a customer is in relation to your product is the best way to understand where and when to target consumers. Remember, all that sunshine makes them want to spend more – so it’s just a matter of ensuring your brand is top of mind when they make that in-the-moment purchase.

This summer, make sure your marketing matches your customers’ season. Make it fun, make it visual and make it mobile. Just remember, summer may only be one season, but the memories last a lifetime. Make sure your marketing is memorable to match.

The Case for Vertical Video: Why 1080 x 1920 is Right Around the Corner

By Sergio Claudio

In the land of mobile Millennials, vertical is the way of our one-handed, swipe-happy friends. We know audiences respond to relevant content and this means content formatted for optimal viewing on specific platforms.

Snapchat recently encouraged marketers and media companies to shoot ad vertically. Snapchat touts itself as the go-to platform for millenials and the most effective way to engage them is through a vertical video. Snapchat is on to something and its latest move is putting the customer first. And why not? When you create with the consumers’ preferences and habits in mind, your efforts have a much better chance of connecting with them and delivering greater impact.

This should sound familiar to the introduction of square photos. Not too long ago, Instagram completely changed the way people shoot and edit photos, and inspired the use of square-ready apps to make sure users fit everyone for a selfie into that infamous square frame. Even the most prominent devices and platforms now have square cropping options built-in to make the process easier for users. This became a no-brainier for brands as they quickly began crafting square content for viewers around the world.

In the age of “native” advertising, people want to engage with contextual (and formatted) content that fits into their current experience. Having to click away, squint, or tilt your phone (or head—people do it) creates a barrier between users and your message. Just as print and display ads have to adapt for publishers, it is now video’s turn to do the same and adapt for the mobile screen. 1080 x 1920 is right around the corner.

In terms of distribution for this new vertical content, the framework already exists. Facebook currently expands vertical videos to fullscreen from the mobile newsfeed. Responsive sites are the new standard, and could benefit from having a vertical video option available when scaled down for mobile. Plenty of rich media formats could also use a refreshed use of video, as advertisers have squeezed horizontal videos into vertical 300 x 600 ads and mobile interstitials for years. Snapchat might even want to explore network partnerships with vertical display ad placements to help sweeten their distribution offering (that one is free, Snapchat ;)) .

The concept is not as far-fetched as brands may think. Whether it comes in the form of new cropping options, shooting techniques, or a “responsive video” concept, there is no question that video is being consumed on the slim screen. This may now mean more production work upfront, but in the end, your content works harder and delivers where it matters most: in the results.

 

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