Celebrity influencer posts are going viral for all the wrong reasons. Celebs including Scott Disick and Naomi Campbell appear to have “accidentally” copy and pasted a little more than they should when promoting branded goods – namely the notes on ‘how-to-post’ as provided by the brand PR.
However, those “mistakes” are making the posts go viral and amplifying brand recognition even further which makes us wonder (#conspiracytheory) if this trend is ‘Smart PR or Dumb Celeb?’