Social media has created a share-society. And, with the rise of real-time social sharing apps like Facebook Live and storytelling features and apps like Snapchat and Instagram Stories, social media users can quite literally share their every single move, all day, every day. And by users we’re not just talking about the everyday consumer snapping photos of every meal they sit down to eat, or celebs posting endless selfies, but also brands, who are leveraging the channels to build deeper relationships with their customers through authentic, behind-the-scenes, how-the-sauce-is-made glimpses into their day-to-day operations.
However, there’s a line of appropriateness that shouldn’t be forgotten. You can share too much on social media and if you cross the line you’re at risk of alienating, and potentially losing, customers and fans. So as we watch DJ Khaled snapchat his wife giving birth, we’re left asking… How can brands prevent sharing #TMI?