We are excited to announce that RockOrange and our partners at Cotton Inc. have won PR News’ Agency Elite Awards for our SOLID and FRESH work for Cotton’s 24-Hour Runway Show, where we set a Guinness World Record for the World’s Longest Fashion Show.
From the pitch to the runway, we worked with Cotton Inc. to elevate their signature program, Cotton’s 24-Hour Runway Show on Miami Beach’s Ocean Drive. We created a multi-pronged strategy for the fashion show that increased live-stream viewership and generated 636 media hits, representing a 479% increase in coverage from the previous year and reaching an audience of 579 million viewers. Cotton’s 24-Hour Runway Show was featured on national outlets including Good Morning America, E! News, Extra, and many more.
The PR News’ Agency Elite Awards salute the year’s most outstanding communicators, initiatives and organizations that set benchmarks of excellence in client PR efforts. We are honored to be among the list of recipients that were recognized at the Platinum PR Awards & Agency Elite Awards luncheon on October 26 at the Marriott Marquis in New York City. Please see the complete list of this year’s winners here.