After being honored with the New Agency of the Year award last year, we are thrilled to be named as a finalist once again in the 2015 Americas SABRE Awards, this time for the agency’s FRESH work for Cotton’s 24 Hour Runway Show, in the Fashion & Beauty category.
SABRE Awards finalists include around 300 campaigns — selected from more than 2,000 entries — in this year’s competition, which recognizes superior achievement in branding, reputation and engagement. It awards campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
For Cotton’s 24 Hour Runway Show, we developed an integrated communications plan, elevating the show by leveraging top celebrity talent and creating continuous conversations with influencers and fashion trendsetters.
Not to mention, we help set a Guinness World Record as the longest fashion show in the world. The show in Miami Beach demonstrated what happens when fashion and our favorite fiber unite on the catwalk, and did it in an exceptional way.
Winners will be announced the night of the SABRE Awards event on May 5, 2015 at Cipriani 42nd Street, and we can’t wait. Wish us good luck!