Month: March 2014

With Focus on Clients, Agency Welcomes Aboard New Account Director

MIAMI, March 10, 2014 –To better serve its roster of blue chip clients, public relations, marketing and digital firm RockOrange is proud to announce the addition of Mitchell Nover as account director.

Nover, whose previous stops include Dialogue, Unique Vacations, Inc. and The Jeffrey Group, will be tasked with managing RockOrange’s travel and tourism clients, including Baha Mar, Hyatt Corporation, and Yonderbound. His responsibilities will include leading a mix of brand and corporate communications activations for these clients across North America, Latin America, and the Caribbean – from document drafting and distribution, executive visibility, event sponsorship, and FAM trip management to internal and external strategic communications plan development, traditional and social media relations, creative oversight, and corporate social responsibility activities.

Previously, Nover gained extensive experience leading communications campaigns across the travel and hospitality, spirits, telecommunications, and luxury product verticals. During his time at Dialogue, Unique Vacations, Inc., and The Jeffrey Group he has had the opportunity to work with several leading companies, including DIAGEO, GlobeNet, Sandals & Beaches Resorts, adidas, American Express, British Airways, and Kodak among others.

“Adding a professional of Mitchell’s caliber to our team will help push us to the next level and better serve our clients,” said Miguel Piedra, principal and managing partner of RockOrange. “It’s a virtuous cycle: serving the quality of clients on our roster allows us to hire the best talent, who in turn give better service to our clients.”

Outside of RockOrange, Mitchell is the co-founder and co-writer of Mitch and Mel Take Miami, a local food and lifestyle blog. Nover joins a team of 25 at the agency’s Miami headquarters, headed by Piedra and fellow principal David Naranjo.

About RockOrange
RockOrange is an award-winning, full-service communications firm that was founded in January 2013, specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. Experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations. RockOrange was awarded 2014 New Agency of the Year by The Holmes Report; 2014 New Agency of the Year (Gold) by Bulldog Reporter’s Star of PR Awards; and received 2014 Small PR Firm of the Year (honorable mention) by PR News’ PR Platinum Awards. The agency also won the 2014 PR Crossover Award for Gloria Estefan’s “The Standards” by the Billboard Latin Music Marketing Awards. RockOrange was also included in the 2014 Top 250 PR Agencies in the world in the Holmes World PR Report and was included in the PR Week Agency Business Report 2014.

Agency Work Includes Executive Communications

MIAMI, March 12, 2014 – Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for Gulliver Schools, adding the school to an agency roster that includes clients in industries from entertainment to automotive.

RockOrange will serve as an extension of the school’s existing communications team, and will assist with external, internal and executive communications.

“We are proud to have been selected by Gulliver Schools as their agency to execute their communications initiatives, and we look forward to enhancing and elevating their brand and their message,” said Miguel Piedra, managing partner of RockOrange. “Gulliver is one of South Florida’s top academic institutions, and we are honored to represent it in its communications efforts.”

Gulliver Schools has a rich history that spans several decades. It was first established as Gulliver Academy in 1926, and since then, it has grown into a co-educational, private, college preparatory day school that serves more than 2,200 students in grades PreK3-12 on its four Miami campuses. In 1953, Marian Krutulis purchased the school with the vision of creating a place where teachers and students would feel part of an inspiring family of learners. This year, Gulliver is honoring the memory of Mrs. K, who passed away last year, and celebrating 60 years of Krutulis family leadership. The festivities will culminate this month when the school hosts its annual gala. After all these years, the school remains dedicated to providing a well-rounded education that prepares students to excel both on and off campus.

“We are excited to partner with RockOrange to help us further our brand. Their proven track record in internal and external communications makes us confident they will bring terrific results for Gulliver,” said Andi Fuentes, Gulliver Schools’ director of communications and public relations. “We are eager to see this new partnership help us continue our work educating future leaders and remain a pillar of education in South Florida.”

RockOrange recently celebrated its first anniversary, and has seen its staff quadruple in the past months to accommodate increasing demand for its services. During this year, the agency secured a diverse team of RockStars dedicated to providing exceptional work for an impressive roster of clients.

About Gulliver Schools:
Gulliver Schools is a 501(c)(3) private, non-profit, independent, coeducational, nonsectarian day school with the mission of providing a superior, personalized college-preparatory education fostering well-rounded, successful, lifelong learners. Gulliver is committed to developing the unique gifts and talents of each student in a nurturing environment that promotes academic excellence, innovation, global understanding and character. For more information about Gulliver Schools visit www.gulliverschools.org.

About RockOrange:
RockOrange is a full-service communications firm specializing in traditional PR, digital and social media, corporate communications, brand building and talent management, targeting both general market and Hispanic audiences. The firm’s experience includes work with some of the world’s most iconic brands in a variety of industries, including franchising businesses, music and entertainment, cruise lines, hotels/resorts, resort destinations, culinary, automotive, pharmaceuticals, banking/financial institutions and not-for-profit organizations.